LinkedIn Ads has been rolling out several new features and we're here for it! In my last post, I outlined a couple of our favorites: device...

Here at Clix, we have several B2B clients, and LinkedIn is a crucial piece of their lead generation strategy. We spend a LOT of time on LinkedIn,...

Our team here at Clix has had a lot of fun these past few months diving into Programmatic advertising. StackAdapt has been our primary Programmatic...

As an agency with several B2B clients, we were excited when LinkedIn launched Document Ads back in September. Now that we’ve had a few months...

It’s no secret that our industry is filled with wonderful, savvy, innovative agencies full of exceptional marketers who are passionate about...

We can't believe we're celebrating 18 years in business this year! This accomplishment could not have been achieved without an incredibly smart,...

When building out new Search campaigns, Brand is usually the quickest and easiest build -- you grab your name, some relevant variants, write some...

Our team is thrilled to announce that John Lee has rejoined the Clix family! John brings a wealth of PPC experience to the table, from account...

If you're like me, you may have dabbled in testing regular Broad match keywords without stellar results over the past few years. However, with the...

The pandemic has been disproportionately hard on small to medium-sized businesses. The World Economic forum reported that as of just a few months...

Influencer marketing has been growing in recent years, with US spending set to increase almost 34% this year, projected to exceed $3 billion...

This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some...

This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it's important to...

As machine learning continues to advance in many of our ad platforms, it's important to know what levers are still available to pull to help regain...

As we begin a new year, you might be tasked with preparing a presentation for an annual review meeting to cover 2020 campaign performance. Whether...

As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their...

For awhile now, we've been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely...

When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this...

Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all...

Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your...

If you're just dipping your toe in the Content Marketing pool, you'll want to go back and read my previous post to help determine if this is a good...

This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what...

Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have...

Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this...

Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you're...

Looking back on 2018, one of the more effective audience targets we've been able to leverage in our campaigns is Lookalike audiences. If you're...

Earlier this year, Google rolled out Responsive Search Ads for Beta testing in its continual push toward automation. This feature is still in open...

Google's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they...

As the consumer research and buying process has continued to evolve and develop, the demand for businesses to move to an Omnichannel marketing...

  Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for...

  Expanding your local PPC campaigns into new international markets is a strategy that should be well thought out and planned or your expansion...

Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you've been advertising on YouTube for...

About a year ago, the buzz began around Google rolling out In-Market audience targeting for Search campaigns. Based on Google's presentation at the...

AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month....

If you're just diving into Facebook advertising, it's pretty easy to get overwhelmed by all of the options available to you. One option that...

If you've ever attended a conference, you've likely been in a session with a great moderator and one with a not-so-great moderator. While a...

Scripts have been a buzzword for awhile now in the PPC world, but if you're like me you've still been hesitant to test them out. However, I'm...

This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. When Quora launched their ad platform last year, I was excited to dive...

In January 2017, Google removed advertisers' ability to create or edit standard text ads for Display Network campaigns and steered us toward the...

In 2011, the social media landscape changed significantly with the launch of Snapchat, or as it was called then Picaboo. Since its launch, its...

Here at Clix, we love finding new ways to save time in our workdays to help make us more efficient and productive. Whether it's automating ad...

In November, Google rolled out some new features, and the one I've been most excited to test is Custom Intent audiences for the Google Display...

Some people think New Year's resolutions are cheesy, but I love them! I love taking time to reflect on the last year, evaluate where I am and set...

Like me, you might be scrambling this week to buy your remaining Christmas gifts (how is it already December 21?!). You might be tempted to join the...

  It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative...

As PPC managers, we generally have a lot on our plates. Many of us are balancing day to day account management, working to hit client goals,...

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even...

AdWords campaign experiments are a really great, controlled way to test how changes you make to a campaign affect performance. You can test just...

Yahoo has been making strides lately to continue to improve their Gemini UI. They recently rolled out a very helpful Dimensions tab where you can...

Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and...

Every great pay-per-click campaign manager knows that 'set it and forget it' is never the way to go when responsibly managing a PPC campaign. PPC...

I've been running campaigns in Yahoo for awhile now. A couple months ago, I logged in and noticed that I seemingly no longer had the ability to opt...

I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way...

When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received...

I always get pumped up when a new advertising platform comes around, so when Quora announced last month that it was opening up its ad platform to...

  If you've run an AdWords Display campaign you've likely seen the placement 'anonymous.google' in your Placements report. If you're like me,...

About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives...

As we celebrate the first day of Spring this month, it got me thinking about spring cleaning. My husband and I bought a house last year, and even...

Bing Native Ads became available in beta to the US market in July 2015 and were made available in additional markets later that year. If you're...

I am all about efficiency, so one of the features I fell in love with in the last year is Facebook's Saved Audiences feature. What are Saved...

As I start a New Year, I like to take some time to think about channel features I can test out that didn't get implemented the previous year. I'm...

  It's that time of year to count our blessings, and boy, is there a lot to be thankful for in the SEM world! Many of the major channels rolled...

A few weeks ago, Google announced the new message extensions with the caveat that they weren’t yet available to all advertisers but would be rolled...

  Scripts have been a PPC buzz word for awhile now. If you haven’t tried them in your accounts or seen any presentations about them, you might...

A few months ago, Brad Geddes shared an insightful presentation about Quality Score analysis at SMX Advanced. He recommended that companies analyze...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdEspresso 16 (9+7)...

Today’s post is the last in a series where we’ve been profiling each member of our leadership team here at Clix. We hope you’ve enjoyed getting to...

When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...

When I started working in the digital marketing industry six years ago, I was fortunate enough to have excellent trainers. They were knowledgeable,...

Account analyses of any kind are some of my favorite tasks. I love digging in and finding the source of problems and helping come up with effective...

Today’s post is the third in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

Today’s post is the second in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

As digital marketers, our plates are usually full. Many of us are balancing multiple client accounts and we’re always looking for ways to execute...

The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...

Today’s post is the first in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

You may recall that Google introduced dynamic Structured Snippets about a year ago, and after some months of advertiser success and requests to be...

Around here we use Kenshoo every day for account management and while they do have some fancy reports and schnazy bid policies, I’ve recently...