Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you've been advertising on YouTube for...
This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. When Quora launched their ad platform last year, I was excited to dive...
Like me, you might be scrambling this week to buy your remaining Christmas gifts (how is it already December 21?!). You might be tempted to join the...
When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...
The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...