After a few weeks off, we're back! Let's hop into what happened last week in the world of #PPC! From the Experts Analytics, Display, and Retargeting...
This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! We love sharing more about our...
Happy Monday and happy holiday week! Here's a quick recap of what happened last week in PPC. From the Experts Paid Search How to A/B Test Responsive...
Search campaigns for your brand name can be an easy (and often cheaper) way to reach the people who can be the easiest sell: people already familiar...
As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel...
From the Experts Search Engine Journal 16 of the Best Search Marketing Podcasts: If you're looking for something new to listen to, check out some of...
This post is a part of series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! She's the newest addition to our...
This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is...
Now that we're more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount...
Viewing your competitors' ads has become commonplace in the paid social world, with Facebook, Instagram and LinkedIn making advertiser ads available...
In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets....
I'm always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do...
The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use...
I was scrolling through PPC posts the other day and came across "Instagram Ads for Real Estate Marketers: 10 Best Practices." Since I've had clients...
For agency PPC pros, a large part of our job is communicating with clients about strategy and campaign performance. At Clix, we've been doing client...
In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we're back with our favorite remarketing tips. What Are...
Back in April 2018, Google rolled out changes to its heavily-used Keyword Planner. These changes came in conjunction with its new interface and some...
When it comes to Valentine's Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they...
Happy Thanksgiving to all of our friends, clients and readers! We are so thankful for the opportunity to publish daily posts on our favorite digital...
Pinterest has made quite a few updates this year already and just rolled out one more in time for the holiday season. Buyable pins were the shopping...
Google's Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface...
The Clix team is off today celebrating Labor Day with our friends and family. We will return tomorrow with regular posts. If you'd like to read some...
We're more than halfway through 2018 and channel updates for their video features and ads are humming along. Though some people called 2017 the year...
The last few years have brought many changes to LinkedIn. In my opinion, the addition of conversion tracking and Matched Audiences have been some of...
This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting...
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and...
In May 2016, we published a handy list of 30+ PPC blogs that publish great content about the digital marketing industry. Since then, there have been...
Over the years, I have written quite a bit about AdWords Editor. During that same time, there have been a lot of changes with AdWords Editor. I want...
The internet doesn’t sleep... which can be good and bad for digital marketers. If you’re like me, you like to thoroughly prepare for time out of the...
I like finding clever ways to do things faster, save time, stay organized and have attention to detail. If you work in 2017 and are a PPC pro, I bet...
Over the last couple years, PPC pros have only gotten busier. Social has exploded, offering more targeting and advertising options than ever before....
A good ole' Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power...
The holiday season is upon us. That means that many companies are hosting holiday potlucks, parties and fun activities. But why should that team fun...