Earlier this month, Google rolled out a new campaign type, Performance Max, to all advertisers worldwide. Next year, Smart Shopping and Local...

If you've been managing Google Ads for long enough, you might remember when Google would only spend 20% over what your daily budget was set at. So...

Earlier this year, Google rolled out the Insights page to all advertisers that curates custom insights based on your business. I find it's still one...

  This is part of our August series about Q4 planning. For ecommerce businesses, Q4 is often when we generate the most revenue with holidays...

Microsoft Ads will be releasing a new extension for advertisers, video extensions. Video extensions are an interactive way to demonstrate products,...

If you are running ads in Microsoft, you may have received an email letting you know they've created ads for you that are ready for review....

Each year, Google makes changes to its Merchant Center Data Specification to create a better experience for shoppers and advertisers. For 2021, they...

The Auction Insights report in Google Ads lets you compare performance of your ads with other advertisers who are competing within the same auctions...

When advertising on Facebook, there are many different options for ad placements. Within each ad set, you can choose to run automatic placements,...

If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1,...

We've written a few posts already about Google's recent change to reduce the number of search terms visible within Google Ads accounts and its...

On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an...

On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report....

Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1,...

Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display...

Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location...

Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new...

If you're a retailer running ads on Google, it's likely you are running both Search and Shopping campaigns types. However, it can be difficult to...

Search behaviors have drastically changes over the last few months due to the current pandemic. In response, Google has launched new features Hotel...

Google is continually expanding its list of ad extensions to give advertisers options to enhance their ads. One of their latest extensions that is...

A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads...

Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first...

Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of...

Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While...

Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...

If you're like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It's been my go to...

Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday...

As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...

When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the "Conversions"...

Google announced in February of this year that average position was going to be removed from the interface. Well, the time is near as they've...

Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...

Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April...

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the...

Google Ads recently announced that it will be sunsetting the average position metric in September of this year. Average position is very commonly...

When Google switched over to the new ads interface, one of the elements I missed the most was the Dimensions tab. I would use those reports almost...

Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is...

Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often...

I've been spending a lot of time working in Facebook Ads recently and wanted to share some tips I've learned when it comes to improving performance....

Shopping Ads are a key component for retailer's advertising strategies. Bing Ads has launched new metrics and notifications to improve insights into...

Bing recently announced changes to the way Enhanced CPC bidding works in their interface. If you currently use this bidding method, it's important...

Bing Ads conversion tracking allows advertisers to record what customers do on their website and evaluate the effectiveness of advertising...

Earlier this month I wrote about how Google is making Location Extensions automatic for advertisers. This got me thinking about how much has changed...

Google Ads is once again automatically opting advertisers into a previously optional feature. This time, it's for Location Extensions and Google My...

Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads....

Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize...

The majority of Google Ad's releases this year have been focused on machine learning. The new feature I am most excited about is Google's Responsive...

If you are advertising on Google Ads, you've likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts...

Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text...

  A feature I’ve loved in Google Analytics and desperately wanted in Google AdWords is now here: Notes! have many spreadsheets filled with...

In my last post, we took a look at the new Google Goal-Optimized Shopping campaign type and what it does. Today we're going to walk-through how to...

The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will...

  The Bing Ads import option was one of the greatest additions to the PPC world in my opinion. Bing has released new features to their Google...

A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance...

Dynamic Search Ads were first introduced in Google AdWords back in 2011. Over the last 7 years, DSAs have had numerous facelifts which have made...

Late last year, Bing released countdowns for ads. This ad feature has been available in Google AdWords for a while and is a much-welcomed addition...

This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. LinkedIn first introduced Matched audiences in April 2017. Matched...

Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed...

Today I want to talk about one of the features in the new AdWords interface that has been much improved compared to the legacy interface: the...

Time for another episode of cool new AdWords features that are only available in the new interface. Today was are taking a closer look at a new...

Filters are a very basic, but incredibly useful feature available in Google. If you've been managing accounts for a while, there are likely certain...

In late 2016, people began spotting a new ad extension that Google was testing - the promotion extension. As of last month, promotion extensions...

If you're an e-commerce advertiser, you're likely running Shopping ads (and if not, drop everything you're doing and set them up). Shopping ads are...

Time is one of your most valuable assets, and there are a lot of opportunities to waste time during the workday. In order to increase productivity,...

If you're advertising your products through Google AdWords, it's likely you are using remarketing as part of your overall strategy. However, if you...

Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is...

LinkedIn has come to be one of my favorite advertising platforms over the last year. New features are constantly being released to give advertisers...

LinkedIn's Website Demographics is a web analytics tool available in LinkedIn's Campaign Manager. It was launched in the summer of 2017 and provides...

Reporting is an essential part of paid search management, whether it's internal reporting to keep track of performance, or reporting you are sharing...

As an account manager who works with many B2B clients, I was excited when LinkedIn Ads announced the launch of conversion tracking in their campaign...

AdWords is introducing a new beta called ad suggestions designed to “improve performance” by adding new ads to your ad groups for you. I added the...

One of my favorite reports in Google AdWords is the paid & organic report. It's one of the only places where you can see how paid and organic...

What if I told you that you could save yourself hours a day on reporting? I know it sounds like this is the beginning of a cheesy late-night...

Google has many targeting options available to help advertisers reach the correct audience. One of the settings you need to select for each campaign...

Lead Gen Forms for LinkedIn ads are the newest ad type available to advertisers. I've seen great performance from Lead Ads in Facebook and was...

It seems like every time I log into LinkedIn there are new features popping up for advertisers. Most of these features have been staples in other...

There are so many tools and features available in Google AdWords that it's hard to keep track of all of them. You are probably familiar with...

Google's release of responsive display ads in July of last year was one of the things I fell in love with in PPC.  Responsive ads will automatically...

  If your company or client wants to promote an app, Apple Search Ads is a great channel to reach people on the App Store. Apple Search Ads...

After working for 7 years in the paid search industry, I have a long list of best practices taking up space in my brain. Many of these I...

This may come as a shock, but I like things that are free and add value. That's why I have always loved ad extensions. They allow advertisers to add...

While putting together a post on Google vs Bing Ads extensions, I came across a new feature available for Bing Ads extensions. You might remember...

In the PPC industry, it seems like not a day goes by without the release of something new. With Bing Ad’s latest release of Structure Snippets, I...

I've come across a few blog posts in the last few months discussing how AdWords was a complete failure. Working in the paid search industry for the...

I know there's a lot of focus on Quality Score in the paid search world. I even co-authored the Ultimate Guide to Quality Score back in 2011. But as...

Recently, something happened that I’ve been wishing and hoping for for over 6 years: Bing Ads Editor for Mac! In honor of one of the greatest...

Customer match was by far my favorite Google AdWords release of 2015 (sorry structured snippets). I've seen strong performance from these audiences...