Lead generation ads are a great tool for advertisers to generate leads without needing to send users off platform to their landing page. During that...
A few months ago, Reddit Ads introduced Pixel Retargeting. Advertisers can now create audiences from the Conversion Event Types available within the...
When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...
Recently my co-worker, Tim Jensen, wrote a blog post on setting up a Twitter Ads campaign. One of the sections of that post explained setting up the...
In every Google Ads account, there is a Recommendations section. It's in the left nav right between Overview and Campaigns, so Google is giving it a...
While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last...
Do we like it when the process of getting started on a new channel is made a lot easier? Yes. Yes we do. And that is exactly what happened for Quora...
Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...
It's official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...
Quora has come a long way with their targeting options within the few short years the platform as been out. Advertisers now have six, main targeting...
I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...
There's significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list...
I had the opportunity to present recently at a monthly meeting of the Utah Digital Marketing Collective (Utah DMC, formerly SLCSEM). I spoke about a...
French musical composer, Michel Legrand said it best, “The more I live, the more I learn. The more I learn, the more I realize, the less I know.” We...
This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. Back in October 2017, I spoke about ad extensions with Bing...
A couple weeks ago we had a post about reporting metrics in the new AdWords UI. This post explained the metrics that wouldn't be migrated as well as...
A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied...
The Clix Team is off today enjoying time with our families and friends celebrating the holiday season. We wish you, our readers and clients, a great...
I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...
For years now we’ve been told to optimize our ad copy to increase click-through rate (CTR), among potentially other metrics, to have it increase our...
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...
Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes...
Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new...
At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing...