Today's post is written by Guest Author, Mike Ryan - Head of Retail Insights at Smarter Ecommerce. It is also the final installment to our August...

This post was originally published in 2019. We have updated it as of July 13, 2021 to reflect changes in the LinkedIn interface. Researching...

Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week's #PPC News & Views From The Experts Paid...

Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week's #PPC News & Views From The Experts Paid...

Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week's #PPC News & Views From The Experts Paid...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

Let’s start with a story... I recently took over an ad account that had a handful of campaigns set up in a seemingly strong structure. There were...

One of the biggest signals for online shoppers are the reviews of your product or service.  What do your customers think of you? Are you responsive...

Lead generation ads are a great tool for advertisers to generate leads without needing to send users off platform to their landing page. During that...

Besides building brand awareness, YouTube ads can help drive relevant traffic to your site in several ways. One way we can drive traffic from our...

A few months ago, Reddit Ads introduced Pixel Retargeting. Advertisers can now create audiences from the Conversion Event Types available within the...

In Ecommerce businesses, a sale is the primary call to action. The end goal is to get someone to purchase a product and, for the most part, that’s...

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can...

CRMs are an incredibly powerful tool for PPC advertisers to improve account performance, but many times they get overlooked or not looked at at...

When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I...

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I...

The number one pushback I typically hear from lead gen clients or prospects is that they don't think paid social is great for lead gen campaigns....

On July 22, 2020, Quora for Business announced lead gen forms were out of beta and available for all advertising accounts. The Clix team was lucky...

In May of 2020, Google Ads announced Discovery campaigns were available worldwide. If you've set up any sort of awareness campaigns within Google,...

For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few...

One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive.  According to Google, the GDN...

When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...

Recently my co-worker, Tim Jensen, wrote a blog post on setting up a Twitter Ads campaign. One of the sections of that post explained setting up the...

PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC...

As PPC marketers, we should be getting used to automation within the Google Ads platform. Already, Google can automate your audience targets, your...

It’s hard to know what to do with your PPC during the COVID-19 pandemic. We compiled a list of articles to try and help.

  If you have logged into your Apple Search Ads account within the past week, you may have noticed something different. Honestly, you could not...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tint Advertising on...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdWeek Google Debuts...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Visitures Amazon...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros...

Happy Valentine's Day, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven 3...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti Google’s...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Visiture How to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdBadger [PPC Den...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Take Some Risk...

What a year 2019 was in PPC marketing! You've come back week after week for our latest blog posts throughout the year as we've covered the changes,...

Happy Friday, friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Zato Marketing How to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive Of...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Practical Ecommerce...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Reddit...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti What You...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti Google Smart...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream 95+ Ideas...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips:...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Klient Boost Facebook...

Happy Friday, friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Exerts Search Engine Journal...

October has been a busy month for Quora Ads. This month isn't even half over and already two new features have been announced. I want to quickly go...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream 8 Ways to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive PPC...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Google’s...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero 3...

    Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don't worry....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Ad...

Happy Friday, friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Google...

Earlier this year I wrote about how I noticed clicks from countries like Iran, Cuba, Syria, etc. that were under OFAC sanctions (meaning US...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive How...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Directive Consulting...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Google...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava Getting...

In every Google Ads account, there is a Recommendations section. It's in the left nav right between Overview and Campaigns, so Google is giving it a...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero 3 Common Reasons...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips:...

This month, Apple Search Ads added a long-overdue feature that app marketers have been wanting for a long time. PPC marketers using the channel can...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven 8...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Perfect...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream Dynamic...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Google...

The YouTube Mockup Tool is another great, free tool Google offers to advertisers. This tool allows anyone with a Google login the ability to see...

Happy Friday, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips: Send Page...

Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they're also starting to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream The Biggest...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts eZdia: Google...

Half the reason I watch the Super Bowl is the commercials. They're super expensive ($5.25 million for a 30-second spot in 2019) so you see some...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts tinuiti Google Adwords...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips:...

While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven 5...

We wanted to do a recap of all of the announcements at yesterday's Google Marketing Live 2019 event, but we figured out many other sites were going...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive How...

The other day I was doing some keyword research for the term "interview guides". Looking over the SERP for the term I saw a lot of help and advice...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven The...

Do we like it when the process of getting started on a new channel is made a lot easier? Yes. Yes we do. And that is exactly what happened for Quora...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Metric Theory The...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is...

Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive The...

If you're running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It's the report...

This is a guest post by Kenneth Andrew, General Manager SMB Strategy and Sales, Bing Ads Alright, you survived the holidays and even the...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero 3 Essential...

Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to...

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Diagnose High...

It's official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...

In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being...

  Getting product announcement emails from Google Ads on a Friday is usually a bad sign and the email today was no different. Here is the email in...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive How...

Happy Friday friends, and welcome to this week's edition of the Clix Marketing blog's PPC News & Views! From the Experts PPC Hero Google Is...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero PPC Client...

Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the...

This is a guest post by JD Prater, Quora Evangelist Have you ever had to convince your boss or client to test new ad platforms? Or to shift budget...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital New...

Quora has come a long way with their targeting options within the few short years the platform as been out. Advertisers now have six, main targeting...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Custom...

This is a guest post by Aaron Dressnandt, Partner & Senior Consultant at AlpineDG One of the most important elements of your PPC campaigns for...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How to...

I recently came across an article that discussed a new Amazon program. In short, it allows brands to send free samples to customers based on...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

Last week, I hosted an SEMrush webinar on finding relevant traffic with Quora Ads. In the middle of the webinar Quora Evangelist, JD Prater,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts CPC Strategy Google...

Last month, Google announced that the current YouTube call-to-action overlay is going to be sunset by the end of January 2019. Instead of the...

  Over the years I've had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Unbounce How To Write...

No matter what type of business you run, the price of your offer is always a factor in the buyer’s decision. There are plenty of pricing theories...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital 4 Lessons...

The other day I was doing an audit of geographical performance so I could set up some bid modifiers. In the Google Ads interface there are a few...

Happy Friday, friends, and welcome to this week's edition (the last one of 2018!) of the Clix Marketing Blog's PPC News & Views! From the...

For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream The Pros...

I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...

There's significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Facebook...

Recently,  Google announced they would be "extending call and message reporting to more places." Sounds pretty innocent and downright helpful on the...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital The Lead...

Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the...

Happy last day of November, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Social...

For every Google Ads advertiser who's wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad...

Typically I write posts with step by step, actionable items you can take and implement right away. Today, I'm going to give a very short version of...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Vertical Leap Google...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

This is a guest post by Hope Horner, Founder & CEO at LemonLight Everyone’s talking about video, and rightly so! Video is one of the most...

From the Experts Search Engine Journal Google Campaign Manager Now Offers LinkedIn Ad Attribution: All reporting in one place and next-level...

Recently I've had the chance to beta test a new feature from Bing called the Competition tab. It appears in your Bing Ads account next to your...

SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How to...

Yesterday I got to join JD Prater, Quora Ads Evangelist, in a webinar about why businesses need to consider using Quora Ads. The main bulk of the...

At Clix, we always strive to do amazing things while working with incredibly smart people. That extends to our partner companies and the platform...

From the Experts PPC Hero How Much Should I Spend: Aligning PPC Budgets to Goals From considering historical performance and overall account goals,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Amazon...

For advertisers running sponsored content campaigns on LinkedIn, you just got an early Christmas present. LinkedIn just announced they were fixing...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Wordstream Expert’s...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Google Is...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Protect 7...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

Exact: strictly accurate or correct Google Ads has long employed 4 main keyword types; broad, phrase, exact & negative. Today, we need to have a...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Click Consult...

Google tries very hard to educate advertisers on how they can improve their efforts on Google Ads. There is an entire section of the new Google Ads...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive What...

Happy Friday, friends, and welcome to that week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Vertical Measures...

Some advertisers use multiple Google Ads accounts to segment traffic and handle budgets separately. Agencies with multiple clients regularly jump...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

As a "Welcome to August" present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

For many advertisers, Yahoo Gemini is a 3rd tier advertising network. Google is the obvious 800-lb. gorilla and is getting a strong challenge from...

 Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Wordstream 5 Design...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts CPC Strategy Why Paid...

I had the opportunity to present recently at a monthly meeting of the Utah Digital Marketing Collective (Utah DMC, formerly SLCSEM). I spoke about a...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Periscopix The AdWords...

A few months ago, I attended The Social Shake-Up and listened to industry experts, Dan Kneeshaw from Walmart and Jennifer Watson from The Weather...

This is a guest post by Akvile DeFazio, President of AKvertise, Inc. You already know that content creation is a great strategy for promoting your...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital New and...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

A couple weeks back I wrote about Google Local Services Ads. The home services industries (plumbing, electrical, HVAC, etc.) are very competitive...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. There’s been a lot of updates in the video world so far in...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive Five...

Over the years people (me included) have openly wondered if there would come a time when Google would stop just selling advertising and move into...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC  News & Views! From the Experts Search Engine Land...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land The...

 Happy Friday, friends, and welcome to this week's edition of the Clix Marketing PPC Blog's News & Views! From the Experts Group Twenty Seven...

Happy June, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

Back in August of last year, Kristin wrote a great post about how to get started advertising on Amazon's Seller Central. If you've been advertising...

French musical composer, Michel Legrand said it best, “The more I live, the more I learn. The more I learn, the more I realize, the less I know.” We...

About a month ago Tim Jensen wrote a post here about how Facebook advertising would continue after the Cambridge Analytica scandal. The general...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Practical Ecommerce...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's News & Views! From the Experts Zato The 3 Ways to Submit...

In AdWords there are 7 automated bidding strategies to choose from, so you've got plenty of options. However, let's talk about eCPC because A) it's...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Adaptly How to Gain an...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! May the 4th be with you. From the...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. Back in October 2017, I spoke about ad extensions with Bing...

A couple weeks ago we had a post about reporting metrics in the new AdWords UI. This post explained the metrics that wouldn't be migrated as well as...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Metric Theory Drive a...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts CPC Strategy Is the...

Back in August of 2017, we wrote about the beta version of AdWords' Ad Suggestions. At that time it was a beta that you could easily opt out of via...

Happy Friday the 13th, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Delhi School...

Yesterday we talked about some updates to the AdWords Keyword Planner tool. We're always on the lookout for new, cool tools that can improve our...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

A while back, we published a post that looked at when advertisers should say yes to video advertising. For many advertisers, the budget required to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Marketing Land...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdEspresso Google...

We recently completed a series about retargeting across many different PPC platforms. Our goal was to give you an understanding of what’s available...

A while back we wrote about 2 audiences to exclude from your next Facebook campaign. Excluding those folks from the start of your Facebook campaign...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Practical Ecommerce...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land Get...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Use Facebook...

Yesterday we posted about positive changes to a Google Grant account with the use of CPA bidding. Those positive changes came after updates to the...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdFury AdWords Best...

Today’s post is part of a series where we profile each member of our leadership team here at Clix. We hope you enjoy getting to know us. He's the...

Over the course of my career I’ve had the privilege to attend many industry conferences of all shapes and sizes. The first show I ever attended was...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

LinkedIn Ads are great for B2B marketing. They have excellent targeting for business-related personas (i.e. job titles, seniority, company,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Social Media Examiner...

Today’s post is part of a series where we profile each member of our leadership team here at Clix. We hope you enjoy getting to know us. Great...

A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied...

This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Social Media Examiner...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

If you’re anything like me, you remember one of your least favorite classes in college being Statistics. “What am I ever going to use this for? Why...

I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Overdrive How to Track...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts WordStream The Ultimate...

Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target...

Happy January, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine People...

It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital 2018...

Over the years, there have been many recurring discussions within the PPC landscape: should I adjust my structure to separate keyword match types?...

The Clix Team is off today enjoying time with our families and friends celebrating the holiday season. We wish you, our readers and clients, a great...

Happy almost Holidays, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Group Twenty...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdStage Top 2018...

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...

For years now we’ve been told to optimize our ad copy to increase click-through rate (CTR), among potentially other metrics, to have it increase our...

Recently, Google Partners hosted a live stream event as part of their Digital AdWords Bootcamp. They shared several of their best practices around...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Guide to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How-To:...

Retargeting is a staple in nearly all PPC accounts at this point. Everyone has bought into the idea that just because someone didn’t purchase the...

If you haven't made the jump to the new AdWords interface yet (guilty as charged) you may have noticed an unexpected update in the old interface...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

The Clix Team is off today enjoying time with our families and friends. We’re so thankful for all of our blog’s readers, our industry friends, and...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Neptune Moon PPC Tips...

Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the...

This is a guest post by Julie Friedman Bacchini, President of Neptune Moon, LLC. Local businesses have had some positive and negative developments...

Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital How-To:...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdHawk 18 Digital...

Imagine you're in charge of managing an AdWords account and you get one of those dreaded emails about disapproved ads. Now imagine it's not just an...

This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. Software as a service (SaaS) organizations face some...

Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Savvy Revenue The...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

Starting this month, the Chrome internet browser will start flagging any website that is HTTP as "not secure" if they contain login fields, forms,...

Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes...

This is a guest post by John Lee, Learning Strategist at Bing Ads/Microsoft. When a consumer starts the buyer journey for your product or service,...

Happy Friday the 13th, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land...

A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you've got the answers to these questions, then...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and...

Google AdWords and Google Analytics can be two very powerful tools for your online marketing efforts. Each has a robust amount of information...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts KlientBoost Google...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy...

As PPC practitioners we're tasked with many things. We research keywords to know what terms customers use when looking for solutions that our...

While AdWords provides insights into ad impressions, cost, and conversions, it doesn’t deliver all of the information needed about website visitor...

A few weeks back, I wrote a post about creating killer reports.  I noted a few reporting platforms worth checking out. They all have their pros and...

Facebook Carousel Ads have become a very popular ad unit recently. Advertisers are loving the ability to engage the audience with more than one ad...

From the Experts State of Digital Top Things You Didn’t Know You Could Do In Bing Ads: We learned some handy tips from this post, so you might too!...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Neptune Moon Invasion...

AdWords announced last year that they would be rolling out a new user interface during 2017, along with a handful of new features and tools. So far...

Mobile is becoming more and more important to PPC success. Globally, the percentage of internet users on mobile and tablet surpassed desktop last...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital How to...

Happy final Friday of August, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Luna...

Congratulations, you have signed a new client! After investing energy, time and money to bring them onboard, you can’t afford to lose momentum now....

Filters are one of those features that virtually every web platform or shopping site has. However, I feel filters are very under-used. Here are 3...

Dynamic Search Ads have been a commonly used tool for a few years now in many Google AdWords accounts. But one of the biggest irritations of...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Social Media Examiner...

Have you heard? We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts MarketingProfs The...

Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new...

At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing...

Google Shopping is a competitive channel that is growing more crowded every day. Not only are Google Shopping ads becoming essential for retailer...

This post is a guest post by Cory Henke, Founder and Business Development at Variable Media Agency. In one sentence for those with short attention...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts SEMrush How High Can...

As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts KlientBoost Pinterest...

Today’s consumers expect an online purchase experience to be straightforward, the check out process to be easy, and shipping to be fast and...

In June of this year, the world was introduced to Facebook’s Value-Based Audiences for advertisers. This means we’re not only able to indicate which...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts KlientBoost Facebook...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital A Master...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Klient Boost 100...

Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a...

Over the past 10+ years of working in PPC, I've had numerous clients. While the quality of work being done, and the results it delivered, was the...

Happy Friday, friends, and welcome to this week's version of Clix Marketing Blog's PPC News & Views! From the Experts Klient Boost Facebook...

(source) As part of our onboarding process for new clients, we'll discuss who they find to be their top competitors. Then we'll ask them to give a...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts Social Media Examiner How...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Point It SMX Advanced...

  Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Moz No, Paid...

AdWords recently announced new features during their Google Marketing Next event. One such announcement was the plan for in-market audiences for...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum...

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords...

I've been in the PPC industry for about 7 years now. (Yikes!) Although that's not a lot of time in most industries, it's a lifetime in ours. Over...

Having worked in the PPC industry for over 10 years, I've built a lot of campaigns. The AdWords default setting for ad rotation when you first setup...

Each year I speak at a couple internet marketing conferences like HeroConf Los Angeles, Pubcon, SMX West, etc. These conferences span multiple days...

Dynamic Search Ads are nothing new in the Google interface, but that doesn't mean there aren't always new things you can do to take your DSA...

ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it's sometimes...

A few days ago I was having a conversation with a colleague about the discrepancies often seen between various data sources. The client in question...

This is a guest post by Paid Media Manager Jessica Cates.   PPC Agency Challenges in Hyperlocal Marketing So far in my PPC career, I’ve had the...

For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do...

For those of you who haven't heard, Google announced a pilot program called Ads Added by AdWords. This program is named very descriptively in that...

Facebook launched their Audience Network in October 2014 and have slowly grown the network over the last 2+ years. Reading on the Facebook Business...

Today marks the end of our What I Fell in Love With in PPC This Year series here on the Clix blog. Over the past week, we’ve written a number of...

There's a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better)...

Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

Looking to sell in Amazon? Start with keyword research to create powerful paid ad campaigns that convert and are profitable.

The reasons vary, but one thing is true for all of us at Clix Marketing; we choose to work for Clix because of the camaraderie. All team members...

This is a guest post by Paid Media Manager Jessica Cates. According to the National Retail Federation, holiday 2016 sales exceeded anticipated...

Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us....

If you're running location extensions along with call extension using a tracking number in AdWords, you need to pay close attention. A recent email...

This is a guest post by Heather Gaskins, PPC Manager. Third party tracking systems are becoming increasingly popular for PPC tracking, as well as...

Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us! It...

It was a big year: expanded text ads launched, LinkedIn finally got conversion tracking, there were changes galore in all of the social channels,...

  Over the last couple years, I’ve worked on some amazing accounts and I’ve worked on some challenging accounts. Sometimes the amazing accounts...

Twitter confirmed the deprecation of lead gen campaigns and lead gen cards via a post on TwitterCommunity.com last week. Here is a screenshot for...

The other day I added a new conversion type to a LinkedIn advertising account I manage (you can read a full walk-through on the process in this...

Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more...

Last month, I had the pleasure of speaking at HeroConf London and had a great time doing so. My topic: Making Dynamic Search Ads a Tool for All...

While attending Pubcon 2016 in Las Vegas, I heard a ton of great sessions and met lots of people smarter than me (always a good measure of whether...

If you've logged into your Twitter Ads account recently, you may have noticed a new look in your Ads Manager with their new beta. Today I'll take...

Back in 2013, Google rolled out the ability to compare date ranges in the AdWords interface. This was a very practical addition. Valuable insights...

Use Location Groups in AdWords to target customers based on their income, places that they are interested in, or their proximity to your...

AdWords has long billed itself as a self-serve platform that anyone could use to quickly reach millions of people. They've backed off some of that...

Custom audiences are great. There... I said it. The ability to upload customer/user/lead data as a method for targeting, exclusion or to create a...

With the global rollout of Expanded Text Ads (ETAs) in Google AdWords many advertisers are now presented with the prospect of needing to overhaul...

Much has been written about B2B targeting in the digital advertising space. For good reason, too. B2B targeting is a complicated topic with myriad...

Video is the new black. It's been part of my Google Rep Bingo for the last 6 years, but now it's squarely out of the early adopters phase. Most of...

This is a guest post by Viljem Pitako, Content Manager at Whoop!. In this post I’ll show you how to track your conversion value. There are two...

Every business deals with customers and customers are people. They're emotional, sometimes irrational and always unpredictable. Therefore, it's only...

B2B advertisers rejoice! LinkedIn is rolling out conversion tracking and I've just found my first account with it. You know what that means:...

The other day I did a search on Yahoo. I know. All you internet marketers out there probably just chuckled. I had to reset Firefox recently and it...

Well, with just about everything else in PPC, it depends. The end! Just kidding. We can do a bit better than that. In my experience, there are four...

Ok, time to preach. Raise your hand if you feel overwhelmed sometimes with all of the new features thrown at you day in and day out. Raise your hand...

Anyone who has been driving with me knows that I'm not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the...

Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with...

Last week I had the honor and pleasure of speaking at SMX Advanced.  Our panel presented on "Harnessing Analytics For Smarter SEM Automation" and...

Last week I had the pleasure of attending SMX Advanced and it did not disappoint! I came back home with a wealth of knowledge… and a few...

Today at #SMX Advanced in Seattle, Bing announced the release of Bing Ads Editor for Mac! I can now officially retire my survival guide for working...

Some astronomical amounts of start ups fail each year. There are many reasons why this happens, lack of organization, poor product planning, etc....

Recently I had the opportunity to go to a large waterfall just outside Yellowstone National Park called Mesa Falls. This waterfall is as tall as a...

Audentes fortuna iuvat. "Fortune favors the bold" is a phrase that's been thrown around for centuries, but it still rings true today. It's not just...

As I’m gearing up for SMX Advanced, conferences are top of mind. Luckily for me, SMX Advanced will be my third conference this year and,...

You're about to pitch a huge new client and they've asked a peculiar question as part of their RFP: "Imagine you've managed our account for 12...

It seems like there's a never ending amount of things that need to be done on PPC accounts. That only amplifies when you work on a number of...

This is a guest post from Joe Martinez , Senior Manager of Paid Media at Granular. Fresh off of the Google Performance Summit in late May, many...

Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental...

Zenith Conference 2016 was held in Duluth, MN the final week of April. (wow - it's been a month already!) I had the honor of being invited by...

A few weeks back, fellow Clixie Abby asked me to answer a few questions for an interview series that she is working on. One of the questions that...

As I was attending Pubcon Austin 2016 I made the wise decision to attend a session being presented by Purna Virji. For those of you who don't know...

One of the most rewarding parts of working at a PPC agency is getting to work with any number of amazing companies and clients. There are so many...

This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. Customer Match lets you use all the hard work...

...and in the darkness bind them? Maybe. Here at Clix, we are big proponents of website tag managers and often deploy Google Tag Manager for our...

One of the greatest things about this industry is that there are so many super-sharp people that are invested in sharing their knowledge. Open...

Online marketing is awesome! You can reach people based on the keywords they search, how old they are, where they live, what television shows they...

HeroConf has grown up quite a bit since I attended the first one held in Indianapolis in 2012 and so has my list of takeaways.  The first HeroConf...

This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene...

Last week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest...

Last week, I had the pleasure and honor of speaking at HeroConf Philadelphia. I presented about one of my very favorite topics: Excel! My...

If you work for a non-profit or even know someone associated with a non-profit in any way, please read this article because Google has a program for...

A couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was...

This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. It seems like every third or fourth update Google...

Clix Marketing is expanding our current team of PPC pros to continue providing top tier service and stellar results to our valued clients. Are you a...

Google Shopping news often slows down after the holiday stats come out, and there are rarely many AdWords updates that affect Shopping Ads – until...

Conversion tracking is a fundamental aspect of digital advertising campaigns. For years the industry followed in Google AdWords' footsteps and...

A few weeks back, we posted a poll regarding PPC Semantics. The point of the poll was to help understand the different ways that people within the...

This is a guest post from Joe Martinez , Senior Manager of Paid Media at Granular. People’s habits differ by state, city and quite possibly...

A short while ago, Clix was lucky enough to be featured in a Bing Ads customer success story. The article talks about our Managing Partner, John...

During a given week I'll have a handful of phone calls with clients. While each call has a formal agenda to ensure we cover the KPIs and follow up...

We at Clix are pleased to announce that we've hired yet another all star PPC pro to join our team! Please give a big round of applause (or at least...

Just kidding, that's not helpful at all. Let's try that again... I've been in the PPC industry for 6 years now. Over that time, the industry has...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Acquisio Lead...

This is a guest post from Kirk Williams, owner of ZATO.  Sometimes tips, tricks, and hacks tend to be “best practices” information. Don’t get me...

Google AdWords announced Customer Match in September of 2015. Hurray! ...now what? Let's get into what Customer Match is and how you can leverage...