Ad copy CTAs (call-to-action) are essential for any digital ad campaign. They are the bridge between the consumer and the action you want them to...

We are thrilled to share with you one of our success stories that involved two back-to-back experiments for one of our clients,

Happy Thanksgiving to all of our friends, clients, PPC community, and blog readers! 

If you find yourself with some spare time in general or over the holidays and you’re looking for ideas of things to do, then check out the...

Clix is proud to announce that we’ve been selected to participate in the Google International Agency Growth Program (IGAP).

I really do love running experiments in Google Ads. I get super annoyed when I make a change, say adding new ad variants, and then the new...

There are a million things PPC marketers are always trying to keep straight since so many aspects of our job vary by channel. There are some things...

In October, we featured on the blog a guest post entitled How to Create “Excellent” Ad Strength RSAs in Bulk For Google Ads, which had some great...

Check out the new Podcast Ads options on the Spotify self-serve platform.

Q4 is peak season for Nonprofit Organizations (NPOs). Unfortunately, it also lines up with the peak e-commerce season which means higher CPCs and...

With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While...

  Pinterest is where people go for inspiration. Sometimes they are just getting ideas, but many times, they act on what they find. The key is...

Your organic social media strategy can fuel your online efforts at a much lower cost. Followers of your brand will interact and share your posts,...

In today's world of digital billboards, social media clutter, and countless other forms of advertising, how do your PPC efforts fit in anymore? You...

Google Merchant Center (GMC) is the heart of Shopping campaigns and organic shopping listings in Google and around the web. Without it, you're...

At Clix, we often do competitor analyses. It's a smart way to check your current marketing efforts, gain new testing ideas and just stay on top of...

We all know the feeling of getting behind. Once you get there, it can feel overwhelming or daunting as you try to catch up. The easiest way to avoid...

If you weren't aware of it, Pinterest has a Verified Merchant Program in place for ecommerce businesses. This program provides several benefits for...

If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in...

If you are a leader or page administrator for a non-profit organization (NPO) that is active on Facebook, you may have received an important email...

We all know about the shift in ecommerce spending due to COVID. While the trends have shifted by geographic area based on various levels of...

Learn more about the demographic categories in Google Ads.

If you haven't considered Pinterest Ads, you should definitely re-evaluate the potential of this channel. If you consider Pinterest as part of your...

Microsoft Ads recently added the parallel tracking capability in ad accounts. Parallel tracking is mandatory in Google Ads for all campaign types...

If you're used to adding ad extensions in bulk, in the interface or in Google Ads Editor, you may have missed two advanced options available for...

Yesterday, Search Engine Land cued us in on a big scoop we want to make sure you didn't miss because it really is pretty big. In this post, we...

  When Responsive Search Ads first came to be with Google, we were excited to try them out. The idea was fabulous! However, we encountered two...

Amazon announced yesterday that it will be suspending new fulfillment orders of non-essential products into it's warehouses. The decision was made...

When brainstorming about new testing ideas for a client, I remembered the launch of interactive ads in Instagram Stories. They launched last year,...

Keeping on top of account performance is essential to PPC management. Sometimes you'd love to just have an "FYI" about your account performance...

We love Pinterest Ads here at Clix! There are a lot of great ad formats (pins, videos, carousels, shopping) and targeting options (browse vs search,...

We've all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don't make sense based on...

In our world of digital marketing, there are so many sources for information, updates, tips and tricks. You might scour help articles, blog posts,...

Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your...

If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in...

  Happy New Year, friends! Our team at Clix is wishing you a safe, happy & healthy 2020! Here’s a few 2019 round-up posts, 2020 looking...

Happy Holidays! We hope all of our readers, industry friends and clients have a safe and wonderful holiday! If you’re looking for some PPC-related...

Clix is seeking an experienced PPC professional who knows Search, Display, and Social channels. In addition to having some mad PPC skills, here are...

We're big fans of PPC Conferences here at Clix! Some of us love to attend them and some to speak at them. Here's an outline of conference benefits...

Happy Thanksgiving to all of our friends, clients and blog readers! We are so very thankful for all of you, our amazing Clix team, and the...

Recently, I saw a tweet regarding the use of Title Case in PPC ads and questioned what other marketers were doing in their ads. Replies varied based...

For PPC pros, especially those without a huge support team, there are many aspects of our job that we do on our own. Fortunately, there are so many...

RLSA audiences are a staple of nearly every account we work on, but in many accounts we take over, it's clear RLSA is under appreciated. We take...

I just learned yesterday that Pinterest is offering advertisting incentives for first time advertisers in preparation for the 4Q holiday season....

Like you, I'm looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn't ever enabled was...

The power and influence of Instagram is growing more every year. With over a billion users, only Facebook and YouTube have more daily active users...

Mostly likely, you've used Google Tag Manager to implement your basic tags, but it allows you to implement a wide variety of useful tools to help...

It’s official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...

Just last week, Microsoft Ads announced the launch of experiments, which is a welcomed addition to the platform! Experiments are copies are your...

During an internal Clix conference call earlier this year, I heard a coworker reference having a "first world problem." Maybe you've heard that...

  In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc. Often, the...

A short while ago, Pinterest announced the addition of a new campaign objective: conversion optimization. All previous campaign types were based on...

My most popular Clix blog post has been "Time To Start Tracking Your Button Clicks In Google Tag Manager." It's a post that I still even refer back...

Yesterday, Tim shared some of his key takeaways from HeroConf 2019. I'm here today to share some of mine. This was my first HeroConf and it did not...

We're bringing a little humor to the blog today. Hope some of these make you chuckle! You know it’s April Fools Day if you happen to see these...

Pinterest just announced their top trends for March, which is packed full of shopping themed trends such as prom dresses, cleaning products and eye...

Last November, Pinterest announced a new ad format. In addition to promoted pins, promoted video pins and promoted app pins, promoted carousel pins...

Spring cleaning has come early this year with the popularity of the Netflix hit "Tidying Up With Marie Kondo." Marie Kondo is a Japanese organizing...

Last year, Google implemented wide-sweeping changes for Google AdGrants accounts. Initially, those changes transformed some Grants accounts and hurt...

Getting account access to your client's platforms is among the first steps taken to support their advertising initiatives. Although it is should be...

On January 2 of last year, I blogged about the changes in Google Ads (Adwords) from the when it began in October of 2000 to the time of writing....

We're in the midst of the biggest and busiest shopping season of the year. Consumers are using search to help them determine which brands and...

  Instagram stories launched in August 2016 and grew in popularity with over 400 million accounts using them today.  They were added to...

I don't know what tasks eat up a lot of your time each week, but for me, it's custom reporting. Much of it is fairly nuanced and can't be automated....

With it being Halloween, we decided to take a step back on the blog and pay homage to our favorite PPC channels by associating them with...what...

My post on "How to Boost Instagram Posts As an Agency" yielded quite a few logistical questions on surrounding Instagram. There is definitely a...

A few weeks ago, we wrote about "How to Set-Up Google Responsive Search Ads." Along the same lines, Facebook has a similar ad variation available...

   I've been writing a good bit about Bing Shopping recently as I've been excited to try it out for one of my clients. If you missed the previous...

A short time ago, I wrote about how to import your Bing Shopping campaigns from Google to Bing. If you haven't done that yet, it's pretty easy to...

The following post is an ode to the recent experiences of the Clix team. It seems that any given day, one or more members of our team are having...

Yesterday, we learned about several new and exciting changes coming up over next month across the Google advertising platforms. Some involved name...

A few months ago, I wrote about discontinued Facebook reporting metrics. Since then, Facebook updated their Ads Reporting section to make it much...

Recently, I added Google Shopping campaigns for one of my clients' PPC efforts. After seeing their success, when the client asked me about ways to...

Bing has been working on many new features to stay competitive in the PPC space. Earlier this month at the Bing Partner Summit, Microsoft introduced...

I went into Google Analytics recently to look into results for a campaign and noticed this banner at the top: Anything that impacts my data is a big...

While Facebook marketing is all the rage, a couple of my clients are shifting their focus more to Instagram.  The younger audiences in this channel...

A few weeks ago, I wrote about reporting metrics that are not available in the new Adwords UI.  It wasn't long thereafter that I saw this little...

While there has been a lot of buzz about all of the features in the new Adwords UI, did you know that there will be a few columns and segments that...

Demographic bid modifiers were only available for Ages, Gender or Parental Status in the previous UI.  With the new UI, finding your demographic...

This is part of our series The PPC Pro's Ultimate Guide to Retargeting.  With significantly lower search volume than Google, sometimes Bing is...

There was a large outcry in the Google Ad Grants community when big changes were announced last December. A look at the announcement thread in the...

There have been countless shifts in PPC advertising over the years. Some have been due to technology updates within the platforms themselves, such...

Hailing from and still living in the Philly area, I’m hearing the Eagles buzz non-stop.  As a marketer, I can’t help but enjoy watching how local...

No doubt, there has been an amazing shift in the number of digital voice services out there and the users utilizing them. Here are just a few of the...

A new year often causes many of us to pause and reflect on the past before diving into the future. I recently stumbled down the memory lane path...

  Google Tag Manager (GTM) is a fabulous tool to house all your website or mobile app tags and code snippets. While the basics are fairly easy...

Google has generously made available a way for non-profits to extend their voice via free search ads through a program called Google Ad Grants. It’s...

I’m totally a creature of habit and have truly resisted getting acquainted with the new AdWords Platform. However, there are admittedly a few new...

Oh, the mystery of Amazon’s Financial Threshold Notifications. If you sell on Amazon Management Services (AMS) and you’ve received one (mine arrive...

So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. ...

If you or your client are selling on Amazon, then you may already familiar with advertising via Amazon Seller and Amazon Marketing Services. For the...

Our personal and work lives have their own seasons of ups and downs.  Sometimes, we encounter smooth sailing and others, we feel like we’ll be torn...

A couple of weeks ago, I wrote about the basics of setting up promotional ads for products on Amazon Seller Central.  However, there is another...

  Amazon.  The leader in product searches aptly named for the world’s largest rain forest.  Both giants are strong, mighty forces in our...

Feeling overwhelmed trying to monitor all your keywords?  Going on vacation and no one else is available to make changes to your Search ads? ...

  Writer's block can be frustrating, overwhelming and infuriating.  It's one thing when you can't think of what to say or how you want to say...

Search Term Reports.  In many ways, they are the backbone to the life and health of a PPC account.  They reveal to you how Google is interpreting...

Although I surely love coffee, I hope you don't use “coffee filters” more than data sorting filters.  My personal favorite filters in PPC are Excel...

One day last month, our family car wouldn’t start.  We tried jumping it, no luck.  Tried replacing the battery and the starter.  Still no luck.  Off...