There are conflicting opinions on virtually every topic in the digital marketing space. Consider a few examples: Bidding on brand keywords in Google...

For my last conference of 2024, I had the opportunity to attend HeroConf in sunny San Diego. The conference was recently purchased by Rough Media...

Earlier this month I had a chance to speak at Pubcon Las Vegas which featured the theme of Search Chaos. PPC presentations ranged across a variety...

The Google Ads interface has come a long way over the years. Initially it was a glorified table showing campaigns with performance metrics like...