On June 15, I had the privilege of presenting my session for a virtual audience during SMX Advanced. In this session, I talked about how to approach...
A PPC manager who's spent any time in Google Ads has likely dealt with more ad disapprovals than they'd care to. While disapprovals can sometimes be...
Every digital marketer should prioritize learning Google Analytics. The amount of free data you can gather about user activity on your site provides...
While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...
Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly,...
If you manage PPC accounts for clients, reporting plays a crucial role in your work process. According to this survey by Wordstream, 93% of agencies...
Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different...
Updated December 10, 2021 Twitter Ads, while a lesser-used ad platform than the major players, still offers a respectable range of targeting and can...
Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential...
As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads...
Conversion tracking is crucial to ensuring that a PPC campaign is tracking results that matter to businesses, such as form submissions or purchases....