While I wasn't able to join my PPC industry peers in person at Hero Conf Austin 2022, I did have the privilege to present a recorded virtual...

While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC landscape has changed over the...

Video ads are all about awareness and branding, but they don't give you leads, right? Think again. YouTube's Video Action campaigns (formerly...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through...

  Ever wonder how much ad performance may be linked to brand awareness? LinkedIn has recently started rolling out a Brand Lift Testing feature,...

On June 15, I had the privilege of presenting my session for a virtual audience during SMX Advanced. In this session, I talked about how to approach...

You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with...

DuckDuckGo has been building a name for itself as the privacy-focused search engine, using aggressive promotion to the point of putting up...

YouTube ads have come a long way over the past few years, from rolling out CTA extensions to releasing a Video Builder for advertisers. Let's talk...

Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner. Why run ads with a limited number of characters and a...

Looking for ways to reach out to new audiences in Pinterest? If you're targeting established audiences that perform well, try actalike audiences to...

A PPC manager who's spent any time in Google Ads has likely dealt with more ad disapprovals than they'd care to. While disapprovals can sometimes be...

In October, Google rolled out Google Analytics 4 (previously “App + Web properties”) as the official default property type for Analytics accounts...

Syncing Google Analytics to Google Ads allows you to create audiences based on aspects of website behavior beyond just the pages they visit. Taking...

If you’ve been in the PPC world long enough, you’ve heard some version of this question many times:  “Can you predict how many conversions...

Google Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered...

Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these...

Every digital marketer should prioritize learning Google Analytics. The amount of free data you can gather about user activity on your site provides...

LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting...

While Facebook is the first social ads platform many advertisers turn to, other platforms can be intimidating to learn as budgets are expanded and...

Google Tag Manager has an extensive collection of built-in tag templates, with over 80 options at the time of this article. But sometimes you need...

Last week, I had the privilege of presenting at SMX East in NYC about tracking user engagement with Google Tag Manager. GTM is a powerful tool, and...

Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search...

Many clients I work with regularly exhibit at tradeshows to promote their products. At these events, marketers have the opportunity to engage in...

By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from...

Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of...

Ad disapprovals are an inevitable part of a PPC manager’s life, whether due to a faulty landing page or unintentional use of trademarked terms....

This post was originally published in 2019. We have updated it as of July 13, 2021 to reflect changes in the LinkedIn interface. Researching...

We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant...

Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in...

From the recent partnership to exclusively serve Yahoo search ads, to the rollout of custom audiences, Bing Ads continues to introduce new features...

While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...

Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly,...

  Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising....

LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting,...

Wish you could see better data about how users engage with embedded YouTube videos on your website? Sure, Google Analytics will show you how many...

We’ve all been there. Your PPC account was performing so well last month, and then conversions dropped off. What should you do next? Here are five...

If you manage PPC accounts for clients, reporting plays a crucial role in your work process. According to this survey by Wordstream, 93% of agencies...

Google recently announced new metrics to measure ad position. Since right rail ads no longer exist, and search results often vary the number of ads...

Google recently rolled out a new conversational ad format through a platform called AdLingo. Users will be able to engage with a chat feature...

When you need to expand beyond traditional search and social ad platforms, content discovery platforms like Taboola offer a way to expand reach...

Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different...

While responsive display ads have existed for some time, Google recently updated this format to include a new layout and additional options for...

Love it or hate it, the new AdWords (oops, I mean Google Ads) UI is here to stay. PPC marketers are still scrambling to learn all the quirks of the...

Google Tag Manager offers an incredible way to save time and efficiently deploy tracking code necessary for building retargeting audiences,...

This month, LinkedIn Ads rolled out an updated Campaign Manager interface. The refreshed UI offers a new presentation of data  and campaign...

Automated rules in Facebook Ads can help you save time, alert you to account issues, and ensure that you make necessary edits in a timely manner....

Updated December 10, 2021 Twitter Ads, while a lesser-used ad platform than the major players, still offers a respectable range of targeting and can...

On June 26, 2018, I hosted a #PPCChat discussion about using automatic optimization features in PPC (such as CPA bidding or the “optimize” ad...

For many businesses, form submissions only account for a portion of leads that come through the web. Phone calls can also be crucial to gaining...

Updated December 10, 2021 For anyone running LinkedIn ads, the Insight tag provides both conversion tracking and the ability to build retargeting...

AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates. One long-awaited update includes the...

Since we published our post covering An Overview of Video Advertising, AdWords has released yet another video ad format. Outstream videos are...

Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential...

Our #PPCchat discussion on April 10 dealt with how advertisers are responding to Facebook’s recent targeting changes. If you aren't familiar,...

  Updated: November 19, 2021 Google Tag Manager allows you to add multiple tracking codes to your site through one straightforward interface,...

As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads...

In recent months, Bing Ads has released several notable updates. While most of these entail much-awaited parity with AdWords features, you may find...

You may have the most beautiful, user-friendly interface on the web, but you can still lose users with a slow site. In the same vein, you can have...

Businesses often store large pools of information about their customers, whether taken down in notes by service techs or stored in back-end...

If phone calls are important for a business’s lead generation, it’s crucial to include calls as well as form submissions in conversion data. While...

Whether running brand spots or promoting how-to videos, video advertising can be highly beneficial to build awareness online. While not always an...

On December 14, Google announced new features for better user-based reporting in Analytics. At the core of the rollout is the ability to include a...

When promoting a SaaS product, your target audience is often saturated with messages from multiple competitors to try similar products. Building...

Even as PPC managers are hesitant to embrace the new AdWords experience, Google continues to release features only available in the new interface....

Launching local PPC campaigns in a new international market involves much more than simply copying campaigns and adding new geographic targets. You...

PPC marketers who run campaigns focused toward B2B audiences know that nuances of setup and performance can vary drastically from B2C campaigns....

Conversion tracking is crucial to ensuring that a PPC campaign is tracking results that matter to businesses, such as form submissions or purchases....

Ad testing is a crucial piece of any Facebook Ads strategy but also can often be a painful aspect to set up. Creating multiple ad variants quickly...

Google Tag Manager (GTM) allows you to set up Google Analytics, from tracking simple pageviews to custom events, without having to add additional...

Updated: November 19, 2021 Setting up the Facebook pixel to properly track ad performance can potentially entail several steps: not just adding the...

Updated: November 19, 2021 At the core of any Google Ads account strategy lies a foundation of solid conversion tracking to determine how well ads...

Have you ever looked at Google AdWords data in Google Analytics, only to find that the numbers don’t match up with what you see in your AdWords...

This post is part of our series, Get Your Time Back: A Little PPC Automation Goes A Long Way.  AdWords scripts offer a wide range of potential uses,...