Read the latest digital advertising news and hot tips for paid social, paid search, and display advertising from our team of industry experts!
Important LinkedIn Ads Features You May Have Missed: Part 2
LinkedIn Ads has been rolling out several new features and we're here for it! In my last post, I outlined a couple of our favorites: device performance and company engagement level reporting. We're still testing and brainstorming lots of ways to leverage these...
Making the Most Out of Your Small PPC Budget
Smaller PPC budgets can be a challenge when you or your client team has a ton of ideas and not enough budget to execute them all at once. This doesn’t mean that smaller budgets can’t be executed effectively- it just means that it will take more focus, and...
Important LinkedIn Ads Features You May Have Missed
Here at Clix, we have several B2B clients, and LinkedIn is a crucial piece of their lead generation strategy. We spend a LOT of time on LinkedIn, and we’ve been fortunate to have several excellent reps who regularly share new insights and developments.
We love being able to keep our clients at the forefront of new information and test options, and we love being able to share them with you, too! There are some important LinkedIn features we’ve recently learned about that we want to make sure you know about too, so let’s dive in.
The Impact of LinkedIn’s Share of Feed Ranking Metric On Your Ads
We're big fans of LinkedIn Ads here at Clix. It's one of our core channels for many reasons, including stellar audience targeting options like job titles, accounts, seniorities, etc. For our B2B clients, it's a must. So, we're always looking for new ways to test,...
Influencer Marketing vs. Paid Ads: Pros and Cons
Paid media has been leveraged for quite some time now to help brands drive sales and website traffic for brand awareness. However, we have seen an uptick in influencer marketing in the recent past especially on the social media channels, Tik Tok and Instagram. Both...
What I Learned Last Week with John Lee – 4.14.23 – Currency Settings, Display Ads and GA4
This week's episode covers a wide range of topics. Currency settings in Google Ads? Check. Responsive display ads vs. static banners? Check. Setting up GA4? Check.