PPC Blog

Read the latest digital advertising news and hot tips for paid social, paid search, and display advertising from our team of industry experts!

Recent Posts

What I Learned Last Week with John Lee – 03.24.23

What I Learned Last Week with John Lee – 03.24.23

Another week, another video in our new series What I Learned Last Week! The focus of this episode is on ecommerce and covers topics around Meta Ads Commerce Manager, Shopify sales channels, shopping campaign segmentation and Microsoft Advertising audience ads bid...

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New Video Series! What I Learned Last Week with John Lee

New Video Series! What I Learned Last Week with John Lee

The digital advertising industry moves fast. I mean, like, super-duper fast. Not a day goes by that I don't learn something new. Felt inspired this week to capitalize on that learning by sharing some of that knowledge with all of you! Which brings us to the inaugural...

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Expand your Digital Ads Calls to Action (CTAs)

Expand your Digital Ads Calls to Action (CTAs)

Ad copy CTAs (call-to-action) are essential for any digital ad campaign. They are the bridge between the consumer and the action you want them to take. Without a compelling CTA, potential customers or leads may not click on an ad or take the desired action. That's why...

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Super Bowl LVII Pre-Game Ad Round Up

Super Bowl LVII Pre-Game Ad Round Up

The Super Bowl is the biggest event for big brand advertising, and we’ve seen a lot of evolution with the big day in football’s strategy of marketing outside of just day-of-airtime. On a day that is one of the only times viewers are engaged in advertising, a lot of...

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Tips to Promote your Next Event with Ease

Tips to Promote your Next Event with Ease

If you're wondering how it is already 2023...we are too. And if you work in marketing, you know Q1 is ramp-up time for Q2 -- AKA trade show and event season. For the past few years during the pandemic, in-person events were limited, but in the post-pandemic world, we...

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