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Read the latest digital advertising news and hot tips for paid social, paid search, and display advertising from our team of industry experts!

Recent Posts

Q4 PPC Planning: August Series Wrap-Up

Q4 PPC Planning: August Series Wrap-Up

We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren't the only ones who need a Q4 plan. Here are a few of our favorite takeaways from all of the posts: Consider testing video content in Facebook this season. According to...

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Q4 PPC Planning: B2B Social Advertising Tactics

Q4 PPC Planning: B2B Social Advertising Tactics

B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through early November can be a busier time, but activity tends to quiet down through the last half of the quarter. Social...

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Q4 Strategies for Nonprofits

Q4 Strategies for Nonprofits

Q4 is peak season for Nonprofit Organizations (NPOs). Unfortunately, it also lines up with the peak e-commerce season which means higher CPCs and more competition for ad space. NPOs need to map out their entire marketing strategy for Giving Tuesday through New Year's...

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