PPC Blog

Read the latest digital advertising news and hot tips for paid social, paid search, and display advertising from our team of industry experts!

Recent Posts

Happy Holidays From The Clix Marketing Team!

Happy Holidays From The Clix Marketing Team!

Our team is off tomorrow to enjoy the holidays with our loved ones, but we wanted to wish our readers, clients and industry friends the happiest of holidays! We hope your holidays are safe, fun and relaxing! If you're looking for a some marketing blogs to peruse, here...

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Take a Look at Some of Our RSA Learnings

Take a Look at Some of Our RSA Learnings

In October, we featured on the blog a guest post entitled How to Create “Excellent” Ad Strength RSAs in Bulk For Google Ads, which had some great tips and findings about RSAs. Consider this a follow-up post with data to see the before and after results for one of our...

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Shortcuts to Save Time in Google Ads Editor

Shortcuts to Save Time in Google Ads Editor

If you've been in PPC for a while, you'll be able to acknowledge how far Google Ads Editor has come! This offline, bulk editing tool has gone from pretty bare bones to having more and more features each month. It's certainly a tool that you can't live without if...

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Case Study: Google Broad Match Experiment & Results

Case Study: Google Broad Match Experiment & Results

If you're like me, you may have dabbled in testing regular Broad match keywords without stellar results over the past few years. However, with the continued rollout and adoption of auto-bidding, where Broad match is recommended for use, we've been retesting it through...

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