With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While...

Another Friday, another #PPC News & Views to help keep you up-to-date on the latest and greatest across the paid digital marketing industry -...

This week: how to solve Smart Shopping struggles; maximizing ROI with geotargeting in Google Ads; updates you may have missed in Facebook Ads and...

From the Experts Paid Search 7 Things to Know About the NEW Google Ads Creative Studio: If you want to engage your audience, you need to enhance...

Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week's #PPC News & Views From The Experts Paid...

Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week's #PPC News & Views From The Experts Paid...

Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week's #PPC News & Views From The Experts Paid...

Hello again and happy Friday, readers! We hope you find some helpful resources in this week's #PPC News & Views! From the Experts Practical...

This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! It’s our pleasure to continue...

Cheers to the last #PPC News & Views of May, and onto the last month of the quarter with plenty to keep us busy in the ever-changing land of...

It happened so fast - but we've cleared another week and collected a fresh edition of #PPC News & Views! Thanks for reading! From the Experts...

What would a Friday be without your weekly dose of #PPC News & Views? Thanks for stopping by! From the Experts AdEspresso How to Increase...

Welcome to this week's #PPC News & Views, featuring articles from nine trusted industry resources (including the Clix Team)! From the Experts...

You made it to Friday, readers! How about a fresh edition of #PPC News & Views as a reward? We'll even sweeten the pot with a reminder that you...

Another Friday...another edition of Clix's #PPC News & Views! Thanks for reading, and drop any topic ideas you'd like to see our team cover in...

There were plenty of updates for this week's PPC News & Views - thank you, as always, for reading! From the Experts Search Engine Journal Get...

Hello and happy Friday, folks! Enjoy this week's edition of #PPC News & Views, and let us know if you're spotting new resources we could include...

Happy Friday, friends, and thanks for joining us for this week's edition of #PPC News & Views! From the Experts Optmyzr 6 Proven Tips for Better...

Happy Friday, friends, and thanks for joining us for #PPC News & Views! From the Engines Microsoft Ads Introducing ad suggestions with...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts PPC Hero Analytics: What Sources are Stealing...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Land Key trends in PPC, reporting...

Happy March, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Journal Microsoft Bing Rolls Out 5...

Happy Friday, friends, and welcome to the last February edition of #PPC News & Views! From the Experts Search Engine Journal Facebook Wins...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Journal Responsive Search Ads Are...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts WordStream Modified Broad Match Is Going Away:...

Happy February, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti How Will Facebook's IDFA Change...

Happy Friday, friends, and thanks for joining us for this week's edition of #PPC News & Views! From the Experts Search Engine Journal Plan for...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti Facebook Measurement Changes – How Will...

From the Experts Search Engine Journal YouTube Launches New Hashtag Search Results Pages: Searching on YouTube is getting easier with the...

From the Experts Foxwell Digital iOS14 Facebook Advertising FAQs: It's a source of a lot of questions right now: iOS14. This post includes a lot of...

If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1,...

From the Experts Search Engine Land RSAs vs ETAs, how, when, and why PPC experts use them: This is a very interesting read about these two ad types...

As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their...

From the Experts TechCrunch Facebook hit with massive antitrust lawsuit from 46 states: The FTC announced a new antitrust lawsuit alleging the...

As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel...

We all know the feeling of getting behind. Once you get there, it can feel overwhelming or daunting as you try to catch up. The easiest way to avoid...

From the Experts Search Engine Journal 16 of the Best Search Marketing Podcasts: If you're looking for something new to listen to, check out some of...

With the New Year approaching, it's often time to take inventory of personal goals, areas to work on, reflecting over the past, etc. At Clix, we...

In Ecommerce businesses, a sale is the primary call to action. The end goal is to get someone to purchase a product and, for the most part, that’s...

Happy Thanksgiving to our readers! We are closed today and tomorrow in observance of the holiday but will return to our normal publishing schedule...

From the Experts Search Engine Land Google's Auto Applied Recommendations catch advertisers, agencies off guard: You'll want to start checking the...

List upload targeting is among the most powerful tools we have as PPC marketers and it's certainly one of my favorite features. But each major...

We've written a few posts already about Google's recent change to reduce the number of search terms visible within Google Ads accounts and its...

Happy Friday the 13th and welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Journal Search Ad Spending is...

This post is a part of series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! She's the newest addition to our...

Welcome to this week's edition of #PPC News & Views! We're happy you're here. From the Experts Search Engine Land California's 'CCPA 2.0'...

If you weren't aware of it, Pinterest has a Verified Merchant Program in place for ecommerce businesses. This program provides several benefits for...

Happy last Friday of October, friends! And welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Journal 3 Things...

CRMs are an incredibly powerful tool for PPC advertisers to improve account performance, but many times they get overlooked or not looked at at...

Syncing Google Analytics to Google Ads allows you to create audiences based on aspects of website behavior beyond just the pages they visit. Taking...

When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I...

On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an...

Happy Friday, friends, and thank you for joining us for this week's edition of #PPC News & Views! From the Experts Tinuiti How to Sell...

This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is...

This is the first of a two-part series about brand safety features in 2020. We've all been there: surfing the web when a terribly misplaced ad pops...

If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in...

Happy Friday, friends! Thank you for joining us for this week's edition of #PPC News & Views! From the Experts Search Engine Land Google Ads...

For awhile now, we've been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely...

At Clix, we pride ourselves on our amazing team of experienced PPC professionals and today we are excited to expand that team. Today we have the...

Happy Friday & welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Journal How to Improve Your PPC Lead Gen...

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I...

The number one pushback I typically hear from lead gen clients or prospects is that they don't think paid social is great for lead gen campaigns....

Happy final Friday of September, friends! Welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti Facebook Rolling Back...

If you’ve been in the PPC world long enough, you’ve heard some version of this question many times:  “Can you predict how many conversions...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts 3Q Digital How to Prepare for an Uncommon...

When it comes to channels that allow for efficient work, most digital marketers would not think of LinkedIn. Google and Microsoft Ads both offer...

On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report....

Thanks for joining us today for #PPC News & Views. Here are the biggest headlines you may have missed: From the Experts Search Engine Journal...

Happy September, friends, and welcome to this week's edition of #PPC News & Views! From the Experts B2Linked COVID19's Effect on LinkedIn Ads:...

Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1,...

We all know about the shift in ecommerce spending due to COVID. While the trends have shifted by geographic area based on various levels of...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts AdEspresso Top Facebook Updates You Can't Miss...

Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti Amazon Growing Its Impression Share in...

Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all...

From the Experts 3Q Digital Get Started with Amazon Attribution: Here is how to track conversions with Amazon Attribution in your Seller Central...

On July 22, 2020, Quora for Business announced lead gen forms were out of beta and available for all advertising accounts. The Clix team was lucky...

Happy first Friday of August, friends! Welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Journal Where Should...

Google Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered...

Happy last day of July, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti Buy on Google Shopping...

Learn more about the demographic categories in Google Ads.

Happy Friday, Friends, and welcome to this week's edition of #PPC News & Views! From the Experts ClickZ How brands can begin to bounce back:...

Early last month, Hulu announced plans for a self-service ad platform called Hulu Ad Manager. It aims to allow advertisers to run streaming...

Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti CCPA Confusion for Facebook...

Now that we're more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount...

Happy Friday, marketing friends, and welcome to this week's edition of #PPC News & Views! From the Experts Disruptive Advertising Outbrain...

Happy Independence Day from the entire Clix Marketing team! We hope everyone has an enjoyable and safe holiday. We're off today, observing the...

Viewing your competitors' ads has become commonplace in the paid social world, with Facebook, Instagram and LinkedIn making advertiser ads available...

For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few...

From the Experts PPC Hero The Top 25 Most Influential PPC Experts of 2020: Our own Director of Client Services, Michelle Morgan, was named the #1...

One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive.  According to Google, the GDN...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! PPC Hero Video Remarketing: LinkedIn vs. YouTube: Which channel...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Click Z Pinterest's Global Head of Marketing...

Microsoft Ads recently added the parallel tracking capability in ad accounts. Parallel tracking is mandatory in Google Ads for all campaign types...

If you're a retailer running ads on Google, it's likely you are running both Search and Shopping campaigns types. However, it can be difficult to...

From the Experts Marketing Land Your customers aren't interested in your COVID messaging anymore, what now?: How should you approach the complex...

In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets....

Happy last Friday of May, friends, and welcome to this week's edition of #PPC News & Views! From the Experts WordStream Google Extends Customer...

When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...

Every digital marketer should prioritize learning Google Analytics. The amount of free data you can gather about user activity on your site provides...

Happy Friday, friends, and thanks for joining us for this week's edition of #PPC News & Views! From the Experts Search Engine Land 4 takeaways...

Search behaviors have drastically changes over the last few months due to the current pandemic. In response, Google has launched new features Hotel...

If you're used to adding ad extensions in bulk, in the interface or in Google Ads Editor, you may have missed two advanced options available for...

Happy Friday and welcome to this week's edition of #PPC News & Views! Don't forget to register for our webinar on Thursday, May 21st! We're...

Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options...

Join special guests Trista Wade, Agency Development Manager and Zach Kirschner, Senior Account Strategist, both from Google, alongside Clix’s own...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! Stay tuned for more information on a PPC webinar Clix is hosting...

PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC...

Happy May, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Search Engine Land Google Q1 earnings offer hop ad...

LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting...

A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads...

Happy Friday, friends, and welcome to this week's edition of #PPC News & Views! From the Experts Tinuiti The Rise of TikTok During COVID-19:...

Yesterday, Search Engine Land cued us in on a big scoop we want to make sure you didn't miss because it really is pretty big. In this post, we...

As more B2B advertisers search for ways to get in front of their audiences during the COVID-19 pandemic, a webinar seems like an obvious option....

Happy Friday, Friends! We're already more than halfway through April. Let's hop into this week's headlines. From the Experts Search Engine Land A...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land...

It’s hard to know what to do with your PPC during the COVID-19 pandemic. We compiled a list of articles to try and help.

2020 has brought much of America (and other parts of the world) an abundance of time at home. After you've finished Netflix, put together puzzles,...

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts: COVID-19 Posts Spark...

  If you have logged into your Apple Search Ads account within the past week, you may have noticed something different. Honestly, you could not...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tint Advertising on...

Amazon announced yesterday that it will be suspending new fulfillment orders of non-essential products into it's warehouses. The decision was made...

Clix is a full-time remote marketing agency with staff members scattered across the country. All of our staff members previously worked in a...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdWeek Google Debuts...

I'm always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Visitures Amazon...

Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros...

Keeping on top of account performance is essential to PPC management. Sometimes you'd love to just have an "FYI" about your account performance...

Google Tag Manager has an extensive collection of built-in tag templates, with over 80 options at the time of this article. But sometimes you need...

Happy Valentine's Day, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti...

We love Pinterest Ads here at Clix! There are a lot of great ad formats (pins, videos, carousels, shopping) and targeting options (browse vs search,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven 3...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti Google’s...

In our world of digital marketing, there are so many sources for information, updates, tips and tricks. You might scour help articles, blog posts,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Visiture How to...

Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdBadger [PPC Den...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Take Some Risk...

If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in...

What a year 2019 was in PPC marketing! You've come back week after week for our latest blog posts throughout the year as we've covered the changes,...

Happy Friday, friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Zato Marketing How to...

  Happy New Year, friends! Our team at Clix is wishing you a safe, happy & healthy 2020! Here’s a few 2019 round-up posts, 2020 looking...

Happy Holidays! We hope all of our readers, industry friends and clients have a safe and wonderful holiday! If you’re looking for some PPC-related...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive Of...

Clix is seeking an experienced PPC professional who knows Search, Display, and Social channels. In addition to having some mad PPC skills, here are...

We're big fans of PPC Conferences here at Clix! Some of us love to attend them and some to speak at them. Here's an outline of conference benefits...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Practical Ecommerce...

Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Reddit...

Happy Thanksgiving to all of our friends, clients and blog readers! We are so very thankful for all of you, our amazing Clix team, and the...

Recently, I saw a tweet regarding the use of Title Case in PPC ads and questioned what other marketers were doing in their ads. Replies varied based...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti What You...

Last week, I had the privilege of presenting at SMX East in NYC about tracking user engagement with Google Tag Manager. GTM is a powerful tool, and...

Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Tinuiti Google Smart...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream 95+ Ideas...

For PPC pros, especially those without a huge support team, there are many aspects of our job that we do on our own. Fortunately, there are so many...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips:...

Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search...

RLSA audiences are a staple of nearly every account we work on, but in many accounts we take over, it's clear RLSA is under appreciated. We take...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Klient Boost Facebook...

Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday...

Happy Friday, friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Exerts Search Engine Journal...

Many clients I work with regularly exhibit at tradeshows to promote their products. At these events, marketers have the opportunity to engage in...

October has been a busy month for Quora Ads. This month isn't even half over and already two new features have been announced. I want to quickly go...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream 8 Ways to...

I just learned yesterday that Pinterest is offering advertisting incentives for first time advertisers in preparation for the 4Q holiday season....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive PPC...

If you're just dipping your toe in the Content Marketing pool, you'll want to go back and read my previous post to help determine if this is a good...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Google’s...

As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero 3...

    Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don't worry....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Ad...

By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from...

Over the last year, Google has rolled out some updates and new features in regards to smart bidding. In August 2018, Google started automatically...

Happy Friday, friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Google...

When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the "Conversions"...

Earlier this year I wrote about how I noticed clicks from countries like Iran, Cuba, Syria, etc. that were under OFAC sanctions (meaning US...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive How...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Directive Consulting...

Google announced in February of this year that average position was going to be removed from the interface. Well, the time is near as they've...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Paid Media Pros Google...

It’s official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava Getting...

Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...

In every Google Ads account, there is a Recommendations section. It's in the left nav right between Overview and Campaigns, so Google is giving it a...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero 3 Common Reasons...

Just last week, Microsoft Ads announced the launch of experiments, which is a welcomed addition to the platform! Experiments are copies are your...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips:...

If you're like me, you blinked and it's late July! If you haven't had much time to keep up with updates and trends in LinkedIn this summer, do not...

This month, Apple Search Ads added a long-overdue feature that app marketers have been wanting for a long time. PPC marketers using the channel can...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven 8...

Ad disapprovals are an inevitable part of a PPC manager’s life, whether due to a faulty landing page or unintentional use of trademarked terms....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Perfect...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream Dynamic...

Happy Independence Day to our American friends & readers! Our team is off today, celebrating with friends and family! If you're looking for a...

During an internal Clix conference call earlier this year, I heard a coworker reference having a "first world problem." Maybe you've heard that...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Google...

This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what...

I was scrolling through PPC posts the other day and came across "Instagram Ads for Real Estate Marketers: 10 Best Practices." Since I've had clients...

Happy Friday, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips: Send Page...

  In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc. Often, the...

Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they're also starting to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream The Biggest...

This post was originally published in 2019. We have updated it as of July 13, 2021 to reflect changes in the LinkedIn interface. Researching...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts eZdia: Google...

Half the reason I watch the Super Bowl is the commercials. They're super expensive ($5.25 million for a 30-second spot in 2019) so you see some...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts tinuiti Google Adwords...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Simo Ahava #GTMTips:...

While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last...

For agency PPC pros, a large part of our job is communicating with clients about strategy and campaign performance. At Clix, we've been doing client...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven 5...

We wanted to do a recap of all of the announcements at yesterday's Google Marketing Live 2019 event, but we figured out many other sites were going...

In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we're back with our favorite remarketing tips. What Are...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive How...

The other day I was doing some keyword research for the term "interview guides". Looking over the SERP for the term I saw a lot of help and advice...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven The...

Do we like it when the process of getting started on a new channel is made a lot easier? Yes. Yes we do. And that is exactly what happened for Quora...

Yesterday, Tim shared some of his key takeaways from HeroConf 2019. I'm here today to share some of mine. This was my first HeroConf and it did not...

Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in...

Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Metric Theory The...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is...

From the recent partnership to exclusively serve Yahoo search ads, to the rollout of custom audiences, Bing Ads continues to introduce new features...

Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...

Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Group Twenty Seven...

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the...

We're bringing a little humor to the blog today. Hope some of these make you chuckle! You know it’s April Fools Day if you happen to see these...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive The...

Back in April 2018, Google rolled out changes to its heavily-used Keyword Planner. These changes came in conjunction with its new interface and some...

While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...

This is a guest post by Kenneth Andrew, General Manager SMB Strategy and Sales, Bing Ads Alright, you survived the holidays and even the...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero 3 Essential...

Google Ads recently announced that it will be sunsetting the average position metric in September of this year. Average position is very commonly...

Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to...

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero Diagnose High...

Back in 2017, I wrote the post 11 Google Chrome extensions that every PPC pro should try. I would guess that I have used one of those extensions...

It's official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...

  Getting product announcement emails from Google Ads on a Friday is usually a bad sign and the email today was no different. Here is the email in...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive How...

Pinterest just announced their top trends for March, which is packed full of shopping themed trends such as prom dresses, cleaning products and eye...

Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have...

When Google switched over to the new ads interface, one of the elements I missed the most was the Dimensions tab. I would use those reports almost...

Happy Friday friends, and welcome to this week's edition of the Clix Marketing blog's PPC News & Views! From the Experts PPC Hero Google Is...

This is not a post on how to use the CONCAT function or how to make a pivot table. There has been plenty written about those useful Excel features....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Hero PPC Client...

Last November, Pinterest announced a new ad format. In addition to promoted pins, promoted video pins and promoted app pins, promoted carousel pins...

Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...

Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the...

This is a guest post by JD Prater, Quora Evangelist Have you ever had to convince your boss or client to test new ad platforms? Or to shift budget...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital New...

When it comes to Valentine's Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they...

Quora has come a long way with their targeting options within the few short years the platform as been out. Advertisers now have six, main targeting...

  Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Custom...

Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this...

This is a guest post by Aaron Dressnandt, Partner & Senior Consultant at AlpineDG One of the most important elements of your PPC campaigns for...

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is...

Spring cleaning has come early this year with the popularity of the Netflix hit "Tidying Up With Marie Kondo." Marie Kondo is a Japanese organizing...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How to...

Several years ago, I put together a BIG List of PPC Image Ad Sizes. This post stemmed from many questions from both the Clix team and clients about...

I recently came across an article that discussed a new Amazon program. In short, it allows brands to send free samples to customers based on...

LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting,...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

Last week, I hosted an SEMrush webinar on finding relevant traffic with Quora Ads. In the middle of the webinar Quora Evangelist, JD Prater,...

Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you're...

Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often...

Last year, Google implemented wide-sweeping changes for Google AdGrants accounts. Initially, those changes transformed some Grants accounts and hurt...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts CPC Strategy Google...

Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some...

Last month, Google announced that the current YouTube call-to-action overlay is going to be sunset by the end of January 2019. Instead of the...

  Over the years I've had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Unbounce How To Write...

I've been spending a lot of time working in Facebook Ads recently and wanted to share some tips I've learned when it comes to improving performance....

Looking back on 2018, one of the more effective audience targets we've been able to leverage in our campaigns is Lookalike audiences. If you're...

No matter what type of business you run, the price of your offer is always a factor in the buyer’s decision. There are plenty of pricing theories...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital 4 Lessons...

The other day I was doing an audit of geographical performance so I could set up some bid modifiers. In the Google Ads interface there are a few...

On January 2 of last year, I blogged about the changes in Google Ads (Adwords) from the when it began in October of 2000 to the time of writing....

Happy Friday, friends, and welcome to this week's edition (the last one of 2018!) of the Clix Marketing Blog's PPC News & Views! From the...

As we close out another year here on the Clix blog, we always think it's worth looking back at our top performing posts. 2018 was a big year with...

Happy Holidays! Our team is off the next three days, celebrating with our families. We will be back on Thursday, December 27th with more PPC...

For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts WordStream The Pros...

We’ve all been there. Your PPC account was performing so well last month, and then conversions dropped off. What should you do next? Here are five...

There's significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Facebook...

Earlier this year, Google rolled out Responsive Search Ads for Beta testing in its continual push toward automation. This feature is still in open...

Shopping Ads are a key component for retailer's advertising strategies. Bing Ads has launched new metrics and notifications to improve insights into...

Recently,  Google announced they would be "extending call and message reporting to more places." Sounds pretty innocent and downright helpful on the...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital The Lead...

We're in the midst of the biggest and busiest shopping season of the year. Consumers are using search to help them determine which brands and...

Geographic targeting is one of the most basic and obvious targeting methods that we use as marketers. Just because it's a basic staple of our...

Happy last day of November, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Social...

If you manage PPC accounts for clients, reporting plays a crucial role in your work process. According to this survey by Wordstream, 93% of agencies...

For several years now, streaming devices and Smart TVs have been the elephant in the room for traditional cable companies and therefore, the way...

For every Google Ads advertiser who's wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad...

Happy Thanksgiving to all of our friends, clients and readers! We are so thankful for the opportunity to publish daily posts on our favorite digital...

Typically I write posts with step by step, actionable items you can take and implement right away. Today, I'm going to give a very short version of...

  Instagram stories launched in August 2016 and grew in popularity with over 400 million accounts using them today.  They were added to...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Vertical Leap Google...

Bing recently announced changes to the way Enhanced CPC bidding works in their interface. If you currently use this bidding method, it's important...

Google recently announced new metrics to measure ad position. Since right rail ads no longer exist, and search results often vary the number of ads...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

I don't know what tasks eat up a lot of your time each week, but for me, it's custom reporting. Much of it is fairly nuanced and can't be automated....

As the consumer research and buying process has continued to evolve and develop, the demand for businesses to move to an Omnichannel marketing...

This is a guest post by Hope Horner, Founder & CEO at LemonLight Everyone’s talking about video, and rightly so! Video is one of the most...

One of the biggest pain points some of my clients have when it comes to jumping into Facebook is the need for quality images and ads. Smaller...

From the Experts Search Engine Journal Google Campaign Manager Now Offers LinkedIn Ad Attribution: All reporting in one place and next-level...

Recently I've had the chance to beta test a new feature from Bing called the Competition tab. It appears in your Bing Ads account next to your...

With it being Halloween, we decided to take a step back on the blog and pay homage to our favorite PPC channels by associating them with...what...

Bing Ads conversion tracking allows advertisers to record what customers do on their website and evaluate the effectiveness of advertising...

SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How to...

Yesterday I got to join JD Prater, Quora Ads Evangelist, in a webinar about why businesses need to consider using Quora Ads. The main bulk of the...

Pinterest has made quite a few updates this year already and just rolled out one more in time for the holiday season. Buyable pins were the shopping...

At Clix, we always strive to do amazing things while working with incredibly smart people. That extends to our partner companies and the platform...

We recently shared our favorite PPC tools for campaign management and reporting. Aside from those tools that we use frequently, we are also...

From the Experts PPC Hero How Much Should I Spend: Aligning PPC Budgets to Goals From considering historical performance and overall account goals,...

Google's Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface...

Earlier this month I wrote about how Google is making Location Extensions automatic for advertisers. This got me thinking about how much has changed...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Amazon...

right  Earlier in 2018, we predicted what we thought would happen in Q2 2018. Some of those predictions were right! (Especially about Facebook) Now...

For advertisers running sponsored content campaigns on LinkedIn, you just got an early Christmas present. LinkedIn just announced they were fixing...

With all of the recent updates in Google Ads, you may have missed that there have actually been some exciting recent updates in the LinkedIn...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Wordstream Expert’s...

Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different...

Google Ads is once again automatically opting advertisers into a previously optional feature. This time, it's for Location Extensions and Google My...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital Google Is...

My post on "How to Boost Instagram Posts As an Agency" yielded quite a few logistical questions on surrounding Instagram. There is definitely a...

If you're looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts PPC Protect 7...

Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads....

We talk a lot about campaign performance improvements and new channel features, but we don't often talk about client relationship management....

  Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for...

While responsive display ads have existed for some time, Google recently updated this format to include a new layout and additional options for...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

It's an exciting time to be an advertiser on LinkedIn. We recently received notice that there is now the option for Dynamic Ads in some of our...

Exact: strictly accurate or correct Google Ads has long employed 4 main keyword types; broad, phrase, exact & negative. Today, we need to have a...

There are a lot of handy tools, browser add-ons and scripts out there to save you time and make your job easier! We thought we would share our...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Click Consult...

Google Tag Manager is one of our favorite tools here at Clix and we highly recommend it to any clients who are not already utilizing it. GTM allows...

Is performance in your accounts heading south? Out of ideas on how to turn it around? We've all been there. Here are some of our favorite tips for...

Google tries very hard to educate advertisers on how they can improve their efforts on Google Ads. There is an entire section of the new Google Ads...

The Clix team is off today celebrating Labor Day with our friends and family. We will return tomorrow with regular posts. If you'd like to read some...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Seer Interactive What...

  Expanding your local PPC campaigns into new international markets is a strategy that should be well thought out and planned or your expansion...

I have been really digging the Reports Editor within Google Ads. The previous Dimensions tab has been retired in this new UI and the Report button...

Love it or hate it, the new AdWords (oops, I mean Google Ads) UI is here to stay. PPC marketers are still scrambling to learn all the quirks of the...

A few weeks ago, we wrote about "How to Set-Up Google Responsive Search Ads." Along the same lines, Facebook has a similar ad variation available...

Happy Friday, friends, and welcome to that week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Vertical Measures...

We received an interesting email from Google Ads yesterday regarding automatically opting-in campaigns into Enhanced Cost-Per-Click bidding. The...

Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize...

Some advertisers use multiple Google Ads accounts to segment traffic and handle budgets separately. Agencies with multiple clients regularly jump...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land...

In July, Facebook began rolling out updates to their Custom Audiences. Facebook announced today, August 15th, as the date for removal of Partner...

   I've been writing a good bit about Bing Shopping recently as I've been excited to try it out for one of my clients. If you missed the previous...

As a "Welcome to August" present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Journal...

Google Tag Manager offers an incredible way to save time and efficiently deploy tracking code necessary for building retargeting audiences,...

There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let's be honest: Not every "best" practice or method is...

For many advertisers, Yahoo Gemini is a 3rd tier advertising network. Google is the obvious 800-lb. gorilla and is getting a strong challenge from...

The majority of Google Ad's releases this year have been focused on machine learning. The new feature I am most excited about is Google's Responsive...

 Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Wordstream 5 Design...

While Instagram has been announcing IGTV, Facebook has been making changes to custom audiences and Google has been dropping the "Words" in AdWords,...

This month, LinkedIn Ads rolled out an updated Campaign Manager interface. The refreshed UI offers a new presentation of data  and campaign...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts CPC Strategy Why Paid...

A short time ago, I wrote about how to import your Bing Shopping campaigns from Google to Bing. If you haven't done that yet, it's pretty easy to...

If you are advertising on Google Ads, you've likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts...

Automated rules in Facebook Ads can help you save time, alert you to account issues, and ensure that you make necessary edits in a timely manner....