Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of...
Recently, I saw a tweet regarding the use of Title Case in PPC ads and questioned what other marketers were doing in their ads. Replies varied based...
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...
A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied...
For years now we’ve been told to optimize our ad copy to increase click-through rate (CTR), among potentially other metrics, to have it increase our...
At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing...
Having worked in the PPC industry for over 10 years, I've built a lot of campaigns. The AdWords default setting for ad rotation when you first setup...
When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...
Segments are a wonderful feature in Google Adwords. Although they are not new, segments are easily overlooked in value. Using the Segments drop down...
We all know that landing pages need to be relevant, concise, and encourage action by the visitor. In fact, we have written quite a lot about landing...
Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He's a very...