Ad copy CTAs (call-to-action) are essential for any digital ad campaign. They are the bridge between the consumer and the action you want them to...

I really do love running experiments in Google Ads. I get super annoyed when I make a change, say adding new ad variants, and then the new...

In October, we featured on the blog a guest post entitled How to Create “Excellent” Ad Strength RSAs in Bulk For Google Ads, which had some great...

Today’s post is written by Guest Author, Mike Nelson – Co Founder of Four15 Digital. We're excited to share insights and guidance from additional...

What Is Local PPC? Localized PPC, or geo-targeting, is simply a strategy used to target people in a specific area. This will allow you to get in...

Writing ad copy can sometimes be a tedious task, but it opens up the opportunity to enjoy it a bit more when you mix in a little bit of creativity....

One of the biggest signals for online shoppers are the reviews of your product or service.  What do your customers think of you? Are you responsive...

Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner. Why run ads with a limited number of characters and a...

Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location...

Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of...

Recently, I saw a tweet regarding the use of Title Case in PPC ads and questioned what other marketers were doing in their ads. Replies varied based...

If you're like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It's been my go to...

Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...

Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they're also starting to...

Half the reason I watch the Super Bowl is the commercials. They're super expensive ($5.25 million for a 30-second spot in 2019) so you see some...

In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is...

For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

Google tries very hard to educate advertisers on how they can improve their efforts on Google Ads. There is an entire section of the new Google Ads...

Back in August of 2017, we wrote about the beta version of AdWords' Ad Suggestions. At that time it was a beta that you could easily opt out of via...

A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied...

I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought...

For years now we’ve been told to optimize our ad copy to increase click-through rate (CTR), among potentially other metrics, to have it increase our...

Recently, Google Partners hosted a live stream event as part of their Digital AdWords Bootcamp. They shared several of their best practices around...

Even as PPC managers are hesitant to embrace the new AdWords experience, Google continues to release features only available in the new interface....

Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the...

Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is...

Imagine you're in charge of managing an AdWords account and you get one of those dreaded emails about disapproved ads. Now imagine it's not just an...

A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you've got the answers to these questions, then...

As PPC practitioners we're tasked with many things. We research keywords to know what terms customers use when looking for solutions that our...

Facebook Carousel Ads have become a very popular ad unit recently. Advertisers are loving the ability to engage the audience with more than one ad...

I was recently hanging out at my local Starbucks when a man started asking me what I was working on. As we talked, I learned that he was a...

I've been running campaigns in Yahoo for awhile now. A couple months ago, I logged in and noticed that I seemingly no longer had the ability to opt...

AdWords is introducing a new beta called ad suggestions designed to “improve performance” by adding new ads to your ad groups for you. I added the...

A couple of weeks ago, I wrote about the basics of setting up promotional ads for products on Amazon Seller Central.  However, there is another...

Filters are one of those features that virtually every web platform or shopping site has. However, I feel filters are very under-used. Here are 3...

At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing...

When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received...

As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but...

  Writer's block can be frustrating, overwhelming and infuriating.  It's one thing when you can't think of what to say or how you want to say...

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords...

Having worked in the PPC industry for over 10 years, I've built a lot of campaigns. The AdWords default setting for ad rotation when you first setup...

Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for...

Google's release of responsive display ads in July of last year was one of the things I fell in love with in PPC.  Responsive ads will automatically...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

As I start a New Year, I like to take some time to think about channel features I can test out that didn't get implemented the previous year. I'm...

When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...

With the global rollout of Expanded Text Ads (ETAs) in Google AdWords many advertisers are now presented with the prospect of needing to overhaul...

Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental...

This is a guest post from Joe Martinez , Senior Manager of Paid Media at Granular. People’s habits differ by state, city and quite possibly...

Google AdWords announced Customer Match in September of 2015. Hurray! ...now what? Let's get into what Customer Match is and how you can leverage...

This is a guest post from Erin Sagin, PPC Evangelist and Community Manager at WordStream. Enjoy! Barring Tinder relationships, it’s pretty rare for...

Whether a campaign is big or small, spending a few dollars a day or hundreds of thousands of dollars a month, effective AdWords campaigns take time...

It's the beginning of 2016 and what better way to kick off the year than with cleaning up your PPC ads! Occasionally, especially at the year-end,...

Surprise! Facebook Ads is one of the most important advertising channels at present. If you didn't know that, I'll give you a minute to pull your...

This is a guest post from Joe Putnam, Director of Marketing at iSpionage.  AdWords is more competitive than most advertising mediums. If you choose...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

As marketers we really like trends. Trends help to drive new ideas, shake-up strategies, and provide opportunities for testing and growth. But not...

Segments are a wonderful feature in Google Adwords. Although they are not new, segments are easily overlooked in value. Using the Segments drop down...

Extended sitelinks for search are a great way to show customers more information about your business. Since A/B testing isn’t currently possible,...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts CPCStrategy How to Use...

Text ads are one of the most fundamental pieces of PPC campaign strategy, but they often get rushed through in an effort to run the most recently...

Last week I had the pleasure of speaking at SMX East on the topic of mobile marketing with Aaron Levy of Elite SEM and John Busby of Marchex. The...

I've noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading....

In the PPC industry the prevailing wisdom is that ad extensions are vital to success because they increase the amount of real estate you occupy and...

Yesterday on the weekly #ppcchat Twitter chat (you can join by following the hashtag on Twitter at noon Eastern time) a question was asked that got...

We all know that landing pages need to be relevant, concise, and encourage action by the visitor. In fact, we have written quite a lot about landing...

Labels can be infinitely helpful in accounts and the uses are nearly limitless but we all have our favorite ways to leverage them. Detailed below...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

For many PPC managers, it's an easy jump to begin targeting other English speaking countries in accounts. No translation help required and as long...

The other day I was browsing Facebook and saw the following ad on the right side of my feed: Having recently flown on Alaska Air I figured this was...

A few months ago on our blog we discussed the differences between retargeting and remarketing. Up until now, these terms have been used...

Whether you use a competitive research tool, Google tools, or a mixture of both - there is plenty of valuable information that can be harvested...

This post marks the fifth of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He's a very...

Before the days of smartphones, I would often hear complaints from friends about how text messages weren't long enough to get their message across....

This is a guest post from Luke Alley, Director of PPC at Avalaunch Media I really enjoy tennis. Watching and playing it. One of my favorite players...

Always Be Testing. The number one rule in ad copy testing according to (probably) everyone in PPC. If you’re not testing, you’re missing out on...

Ad copy can be an entirely different beast in eCommerce accounts. Depending on the promotional calendar, ads often have to be changed out more...

A couple weeks ago, I shared my process for using aggregate data to help set strategy moving forward. That post focused on keyword match types and...

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...

by John Lee Search Marketing Manager, Clix Marketing A few years ago, quality score was all anyone in the PPC biz could talk about. All the blog...

Following a spate of blog posts about variable AdWords ad line lengths (e.g. here and here), I decided to point out an issue for many advertisers....

by John A. Lee Generally speaking, pay-per-click advertising is built on a foundation of 4 advertiser inputs: keywords, bids, ad copy and landing...