What Is Local PPC? Localized PPC, or geo-targeting, is simply a strategy used to target people in a specific area. This will allow you to get in...

Besides building brand awareness, YouTube ads can help drive relevant traffic to your site in several ways. One way we can drive traffic from our...

If you're used to adding ad extensions in bulk, in the interface or in Google Ads Editor, you may have missed two advanced options available for...

Google is continually expanding its list of ad extensions to give advertisers options to enhance their ads. One of their latest extensions that is...

As PPC marketers, we should be getting used to automation within the Google Ads platform. Already, Google can automate your audience targets, your...

Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...

Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search...

Recently,  Google announced they would be "extending call and message reporting to more places." Sounds pretty innocent and downright helpful on the...

Earlier this month I wrote about how Google is making Location Extensions automatic for advertisers. This got me thinking about how much has changed...

Google Ads is once again automatically opting advertisers into a previously optional feature. This time, it's for Location Extensions and Google My...

Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. Back in October 2017, I spoke about ad extensions with Bing...

In late 2016, people began spotting a new ad extension that Google was testing - the promotion extension. As of last month, promotion extensions...

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...

Recently, Google Partners hosted a live stream event as part of their Digital AdWords Bootcamp. They shared several of their best practices around...

AdWords announced last year that they would be rolling out a new user interface during 2017, along with a handful of new features and tools. So far...

There are so many tools and features available in Google AdWords that it's hard to keep track of all of them. You are probably familiar with...

There's a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better)...

If you're running location extensions along with call extension using a tracking number in AdWords, you need to pay close attention. A recent email...

A few weeks ago, Google announced the new message extensions with the caveat that they weren’t yet available to all advertisers but would be rolled...

This may come as a shock, but I like things that are free and add value. That's why I have always loved ad extensions. They allow advertisers to add...

While putting together a post on Google vs Bing Ads extensions, I came across a new feature available for Bing Ads extensions. You might remember...

In the PPC industry, it seems like not a day goes by without the release of something new. With Bing Ad’s latest release of Structure Snippets, I...

When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...

You may recall that Google introduced dynamic Structured Snippets about a year ago, and after some months of advertiser success and requests to be...