By prioritizing effective communication, personalization, continuous improvement, collaboration, and sharing knowledge, you establish yourself and...

In today's digital marketing environment, advertising has taken on a whole new level of complexity. With the rise of social media, programmatic, and...

Happy Thanksgiving to all of our friends, clients, PPC community, and blog readers! 

e wanted to share a bit more about what we are grateful for as individuals – clients (past and present), the PPC industry, and working for...

If you find yourself with some spare time in general or over the holidays and you’re looking for ideas of things to do, then check out the...

It’s no secret that our industry is filled with wonderful, savvy, innovative agencies full of exceptional marketers who are passionate about...

It’s almost the end of 2022, and we’ve hit our milestone 18th birthday here as an agency at Clix! We’d be lying if we said we didn’t lean on some...

Clix is proud to announce that we’ve been selected to participate in the Google International Agency Growth Program (IGAP).

We can't believe we're celebrating 18 years in business this year! This accomplishment could not have been achieved without an incredibly smart,...

This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! We love sharing more about our...

We're excited to share that Clix has yet another PPC professional who has joined our team! Amanda Meli has joined Clix as a campaign and account...

That's a wrap on 2021! There were a lot of exciting updates in 2021 and our team worked hard to bring valuable strategies, channel updates and...

Our team is off tomorrow to enjoy the holidays with our loved ones, but we wanted to wish our readers, clients and industry friends the happiest of...

We're Hiring! Clix is seeking an experienced PPC professional who knows paid search, paid social, and display channels. In addition to having...

The Clix team is off today, enjoying time with our loved ones! We hope our friends and clients have a wonderful and safe holiday full of all of the...

Businesses around the world have swiftly adapted their remote work practices to accommodate their teams in the last two years. A little bit of...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...

  We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll...

  This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! We really enjoy helping our...

This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! It’s our pleasure to continue...

After a decade in digital marketing, I’ve learned the only constant is change. But within change, there are consistencies that reoccur in the big...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work - so we hope you'll find...

It’s no secret that we’re all working through burnout symptoms, resulting from over a year (for many) of working from home and keeping the plates...

In the interest of continuing to evolve with what our readers, clients, colleagues & prospects need from our team of experts, the team here at...

You didn’t think I’d stay quiet over here for too long, did you?! Before I hop into my inaugural Clix blog post, I want to take a moment to extend a...

At Clix, we often do competitor analyses. It's a smart way to check your current marketing efforts, gain new testing ideas and just stay on top of...

Happy New Year to all of our friends and clients! We hope the next year brings peace, prosperity and health. We feel hopeful that 2021 will be a...

Happy Holidays from the Clix Marketing Team! We're off Thursday and Friday to spend time with our families. We wish you a safe, happy, and relaxing...

We all know the feeling of getting behind. Once you get there, it can feel overwhelming or daunting as you try to catch up. The easiest way to avoid...

With the New Year approaching, it's often time to take inventory of personal goals, areas to work on, reflecting over the past, etc. At Clix, we...

We all know about the shift in ecommerce spending due to COVID. While the trends have shifted by geographic area based on various levels of...

Join special guests Trista Wade, Agency Development Manager and Zach Kirschner, Senior Account Strategist, both from Google, alongside Clix’s own...

2020 has brought much of America (and other parts of the world) an abundance of time at home. After you've finished Netflix, put together puzzles,...

Clix is a full-time remote marketing agency with staff members scattered across the country. All of our staff members previously worked in a...

In our world of digital marketing, there are so many sources for information, updates, tips and tricks. You might scour help articles, blog posts,...

  Happy New Year, friends! Our team at Clix is wishing you a safe, happy & healthy 2020! Here’s a few 2019 round-up posts, 2020 looking...

Happy Holidays! We hope all of our readers, industry friends and clients have a safe and wonderful holiday! If you’re looking for some PPC-related...

Clix is seeking an experienced PPC professional who knows Search, Display, and Social channels. In addition to having some mad PPC skills, here are...

We're big fans of PPC Conferences here at Clix! Some of us love to attend them and some to speak at them. Here's an outline of conference benefits...

Happy Thanksgiving to all of our friends, clients and blog readers! We are so very thankful for all of you, our amazing Clix team, and the...

For PPC pros, especially those without a huge support team, there are many aspects of our job that we do on our own. Fortunately, there are so many...

It’s official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...

Happy Independence Day to our American friends & readers! Our team is off today, celebrating with friends and family! If you're looking for a...

During an internal Clix conference call earlier this year, I heard a coworker reference having a "first world problem." Maybe you've heard that...

For agency PPC pros, a large part of our job is communicating with clients about strategy and campaign performance. At Clix, we've been doing client...

We're bringing a little humor to the blog today. Hope some of these make you chuckle! You know it’s April Fools Day if you happen to see these...

It's official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition...

Spring cleaning has come early this year with the popularity of the Netflix hit "Tidying Up With Marie Kondo." Marie Kondo is a Japanese organizing...

Happy Thanksgiving to all of our friends, clients and readers! We are so thankful for the opportunity to publish daily posts on our favorite digital...

With it being Halloween, we decided to take a step back on the blog and pay homage to our favorite PPC channels by associating them with...what...

right  Earlier in 2018, we predicted what we thought would happen in Q2 2018. Some of those predictions were right! (Especially about Facebook) Now...

We talk a lot about campaign performance improvements and new channel features, but we don't often talk about client relationship management....

There are a lot of handy tools, browser add-ons and scripts out there to save you time and make your job easier! We thought we would share our...

Is performance in your accounts heading south? Out of ideas on how to turn it around? We've all been there. Here are some of our favorite tips for...

The Clix team is off today celebrating Labor Day with our friends and family. We will return tomorrow with regular posts. If you'd like to read some...

Some advertisers use multiple Google Ads accounts to segment traffic and handle budgets separately. Agencies with multiple clients regularly jump...

The following post is an ode to the recent experiences of the Clix team. It seems that any given day, one or more members of our team are having...

Our team is off today celebrating Independence Day! We hope all of our readers and friends have a wonderful and safe holiday. We will return...

French musical composer, Michel Legrand said it best, “The more I live, the more I learn. The more I learn, the more I realize, the less I know.” We...

A few years ago, I wrote a post on tips for PPC pros on how to remain productive when you're on the go. Since that article was published in 2016, I...

Working from home is becoming a popular option for many industries. For some marketers, working from home is the dream, but there may be unexpected...

Q1 has already been eventful for the PPC industry, with several big changes coming down the pike for Facebook in the coming months, plus new...

Over the course of my career I’ve had the privilege to attend many industry conferences of all shapes and sizes. The first show I ever attended was...

Happy Valentine's Day! Here are Clix, we're always looking for additional ways to gain valuable insights into our accounts, gather new information...

Today’s post is part of a series where we profile each member of our leadership team here at Clix. We hope you enjoy getting to know us. Great...

Some people think New Year's resolutions are cheesy, but I love them! I love taking time to reflect on the last year, evaluate where I am and set...

It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience...

The Clix Team is off today enjoying time with our families and friends celebrating the holiday season. We wish you, our readers and clients, a great...

The internet doesn’t sleep... which can be good and bad for digital marketers. If you’re like me, you like to thoroughly prepare for time out of the...

As PPC managers, we generally have a lot on our plates. Many of us are balancing day to day account management, working to hit client goals,...

The Clix Team is off today enjoying time with our families and friends. We’re so thankful for all of our blog’s readers, our industry friends, and...

Our personal and work lives have their own seasons of ups and downs.  Sometimes, we encounter smooth sailing and others, we feel like we’ll be torn...

I like finding clever ways to do things faster, save time, stay organized and have attention to detail. If you work in 2017 and are a PPC pro, I bet...

Have you heard? We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In...

I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way...

Over the past 10+ years of working in PPC, I've had numerous clients. While the quality of work being done, and the results it delivered, was the...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum...

One day last month, our family car wouldn’t start.  We tried jumping it, no luck.  Tried replacing the battery and the starter.  Still no luck.  Off...

If you're attending Hero Conf Los Angeles this week, the Clix team would love to meet you! Michelle and I will be attending the conference as well...

I've been in the PPC industry for about 7 years now. (Yikes!) Although that's not a lot of time in most industries, it's a lifetime in ours. Over...

Each year I speak at a couple internet marketing conferences like HeroConf Los Angeles, Pubcon, SMX West, etc. These conferences span multiple days...

For those of you who haven't heard, Google announced a pilot program called Ads Added by AdWords. This program is named very descriptively in that...

The reasons vary, but one thing is true for all of us at Clix Marketing; we choose to work for Clix because of the camaraderie. All team members...

Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us....

Have you heard? We're hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In...

Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us! It...

It was a big year: expanded text ads launched, LinkedIn finally got conversion tracking, there were changes galore in all of the social channels,...

  Over the last couple years, I’ve worked on some amazing accounts and I’ve worked on some challenging accounts. Sometimes the amazing accounts...

The holiday season is upon us. That means that many companies are hosting holiday potlucks, parties and fun activities. But why should that team fun...

The Clix Crew is off today enjoying time with our families and friends. We're so thankful for all of our blog's readers, our industry friends and...

  It's that time of year to count our blessings, and boy, is there a lot to be thankful for in the SEM world! Many of the major channels rolled...

Happy Election Day, friends! The Clix team will be back tomorrow with our regularly scheduled PPC topics.

Conferences, work travel, remote work: Chances are if you're a PPC professional in 2016, you've likely done these things. So how do you keep up...

Today’s post is the last in a series where we’ve been profiling each member of our leadership team here at Clix. We hope you’ve enjoyed getting to...

When I started working in the digital marketing industry six years ago, I was fortunate enough to have excellent trainers. They were knowledgeable,...

Every business deals with customers and customers are people. They're emotional, sometimes irrational and always unpredictable. Therefore, it's only...

Today’s post is the third in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

Today’s post is the second in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

You're about to pitch a huge new client and they've asked a peculiar question as part of their RFP: "Imagine you've managed our account for 12...

It seems like there's a never ending amount of things that need to be done on PPC accounts. That only amplifies when you work on a number of...

Today’s post is the first in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

One of the most rewarding parts of working at a PPC agency is getting to work with any number of amazing companies and clients. There are so many...

HeroConf has grown up quite a bit since I attended the first one held in Indianapolis in 2012 and so has my list of takeaways.  The first HeroConf...

During a given week I'll have a handful of phone calls with clients. While each call has a formal agenda to ensure we cover the KPIs and follow up...

Just kidding, that's not helpful at all. Let's try that again... I've been in the PPC industry for 6 years now. Over that time, the industry has...

Recent articles from peers in the industry have set me to thinking about how all of us operate and to what standards we hold ourselves in our...

I've read a couple of interesting pieces lately and they've gotten me thinking about my PPC skills. How valuable are they? Do they have staying...

I'm from a charming Kentucky town with a not so charming name:  Paducah.  It sounds like a swear word invented to express utter disappointment. Part...

A few days ago Google dropped a bomb shell. Yes, I'm talking about the no-more-right-side-ads announcement (really more of a confirmation since...

The other day on #ppcchat there was a good discussion on account cleanup and Matt Umbro posed the following question: Q4: With accounts you have...

Running competitive analysis has become a bit of a standard practice in the PPC industry. Whether you're an in-house or an agency pro, everyone...

Last month I confessed a few habits that I have while searching online, and I asked for others to do the same in a survey. I received 16 entries...

I’ll admit it, I don’t usually click on a paid ad when I’m searching. Maybe it’s because I don’t want to be the clicker who doesn’t buy something...

I remember a client call I was on a few years ago. It was shortly after I made the jump to agency life and I was the excited kid on mute listening...

Inheriting new accounts or on-boarding new clients is always a great time to reassess your PPC management strategies and organization. It's always a...

Happy New Year, friends! Our team at Clix is wishing you a happy & healthy 2016! Here's a few 2015 round-up & New Year-themed posts from the...

It's been a great year for Clix Marketing! As we end 2015 and begin 2016, our team took some time to reflect on what they've achieved this year and...

As an agency, we have several different partner reps (Facebook, Bing, Google, Kenshoo, and the list goes on…) We consider ourselves pretty fortunate...

We're only a few short weeks away from 2016. You're probably thinking about what your personal New Year's resolution will be, so why not apply that...

Who doesn't love tasty (gummy bear) tips?!? Seriously though... I've been working at Clix for a little over 3 years now. Before that, I worked at an...

Managing paid digital campaigns requires a lot of creative juice, and sometimes you come down with the PPC equivalent of writers block. You look at...

I've noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading....

Over the last couple years, lead gen accounts have been making some changes. First, success was determined solely by the number of leads you...

The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can...

Let me assure you, I didn't sit down this morning to write a rant about the state of the digital advertising industry. Not at all. That being said,...

In the world of PPC management, there seems to be a never-ending list of things you could do to optimize your account(s). However, time is not...

As I was hurtling through the air at breakneck speeds the other day (In an airplane silly! I'm not Superman.), I had a thought. "Holy crap! The...

If you’re a newbie in the search industry, taking and passing your Google AdWords and Bing Ads certification exams are likely at the top of your...

When it comes to learning PPC, there's a lot of content out there. My search for "how to learn ppc" had 3,020,000 results, in fact. The internet is...

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...

Yes, it's that big of a deal. No longer do we as PPC pros need to wait a week (or more) for our next chat with a new client only to find out that...

When's the last time that your PPC team got together for an old-school, creative brainstorming session for your accounts? Since we're all busy...

It’s a tale as old as time – high CPCs and low budgets. They go together like… well, like oil and water, basically. It’s not uncommon among...

An interesting question was asked on #PPCChat the other day that started a lively conversation. The question was this: Q4: Should clients expect...

Yesterday, John wrote about massive account disruptions when major changes and restructures are made.  This is especially poignant when you bring on...

Things. We are all surrounded by things. Some of them we use daily with little chance for dust to collect. Others languish in dark corners, closets...

Businesses are multidimensional. There's not one silver bullet goal that can be achieved and make each a success. Many marketing managers know this....

Last week I had the pleasure to present at SMX West in San Jose, CA. Great audience, great speakers and all around a good time. Now that the...

I came across a pretty hard AdWords quiz the other day, but as I was reading through the post (it wasn't really a quiz as much as it was a blog...

If you’re a Scandal fan, you’ve watched Olivia Pope work her magic; making molehills out of mountains.  While most of us will never advise the...

The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the...

It’s an exciting day. You’ve inherited a new-to-you PPC account. It's like a birthday. You begin digging in the account, opening all your fun...

‘Tis the season to look for time savers! Whether you plan to spend the holidays with friends, family, or just relaxing – it’s easiest to take...

You better watch out, you better not cry, you better not - OH NO! The Krampus is coming to town!  And he's carrying a big switch! Austrian children...

Final destination. The end. You can't cheat death... or at least you can't cheat the performance of your PPC campaigns. Knowing that a final...

Halloween isn’t all vampires and ghosts. There are hayrides, candy, and pumpkins! Today we take a break from the spooky to visit the pumpkin patch....

The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all...

You all remember when you first watched The Exorcist. You were terrified. It's OK - you can admit it. If you haven't seen it, let me summarize:...

The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the...

For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading...

A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible...

This is the first post in a series covering best practices for account transitions. Stay tuned for future posts including tips on Onboarding and...

Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should...

As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the "fire" calls with clients, how do you...

Every relationship you have and make in life is important - for good or bad. Every relationship has the potential to be a long term thing, not just...

The process for on boarding a new client is complicated. Heck, any new online marketing campaign, agency or in-house, is complicated. There are a...

Our Facebook PPC Pro People group is nearing 400 members, and has featured several useful discussions. I found this one particularly valuable -...