In October, Google rolled out Google Analytics 4 (previously “App + Web properties”) as the official default property type for Analytics accounts...

We've written a few posts already about Google's recent change to reduce the number of search terms visible within Google Ads accounts and its...

Syncing Google Analytics to Google Ads allows you to create audiences based on aspects of website behavior beyond just the pages they visit. Taking...

Every digital marketer should prioritize learning Google Analytics. The amount of free data you can gather about user activity on your site provides...

Mostly likely, you've used Google Tag Manager to implement your basic tags, but it allows you to implement a wide variety of useful tools to help...

My most popular Clix blog post has been "Time To Start Tracking Your Button Clicks In Google Tag Manager." It's a post that I still even refer back...

Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly,...

Wish you could see better data about how users engage with embedded YouTube videos on your website? Sure, Google Analytics will show you how many...

SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook...

Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different...

I went into Google Analytics recently to look into results for a campaign and noticed this banner at the top: Anything that impacts my data is a big...

You may have the most beautiful, user-friendly interface on the web, but you can still lose users with a slow site. In the same vein, you can have...

Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always...

On December 14, Google announced new features for better user-based reporting in Analytics. At the core of the rollout is the ability to include a...

  Google Tag Manager (GTM) is a fabulous tool to house all your website or mobile app tags and code snippets. While the basics are fairly easy...

If you're advertising your products through Google AdWords, it's likely you are using remarketing as part of your overall strategy. However, if you...

So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. ...

Google AdWords and Google Analytics can be two very powerful tools for your online marketing efforts. Each has a robust amount of information...

While AdWords provides insights into ad impressions, cost, and conversions, it doesn’t deliver all of the information needed about website visitor...

Mobile is becoming more and more important to PPC success. Globally, the percentage of internet users on mobile and tablet surpassed desktop last...

Filters are one of those features that virtually every web platform or shopping site has. However, I feel filters are very under-used. Here are 3...

Have you ever looked at Google AdWords data in Google Analytics, only to find that the numbers don’t match up with what you see in your AdWords...

Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for...

As digital marketers, our plates are usually full. Many of us are balancing multiple client accounts and we’re always looking for ways to execute...

...and in the darkness bind them? Maybe. Here at Clix, we are big proponents of website tag managers and often deploy Google Tag Manager for our...

Conversion tracking is a fundamental aspect of digital advertising campaigns. For years the industry followed in Google AdWords' footsteps and...

There's a lot of information and insights that can be gained from Google Analytics. You can pull reports for days, pour over data until your eyes...

Happy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's #PPC News & Views! From the Experts Search Engine Watch...

There's an often-overlooked tool in Google Analytics that I have brought into the fold for certain clients: Attribution. The A-word is a well-worn...

In case you've been caught up in the whirlwind of the holiday season and having fun digging around with features like Customer Match or Structured...

As the weather has turned from summer to fall I've watched the trees in my back yard slowly shed their leaves, which means that I need to rake up...

One of the first questions that I like to ask of client prospects is this: “What is your target demographic?”.  I often tend to receive pretty vague...

If you’re a newbie in the search industry, taking and passing your Google AdWords and Bing Ads certification exams are likely at the top of your...

Yes, it's that big of a deal. No longer do we as PPC pros need to wait a week (or more) for our next chat with a new client only to find out that...

As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus...

Whether tis nobler to make a crazy long Excel spreadsheet to track all your marketing ROI or take the time to import data, that is the question. ...

When it comes to account management there are largely two different types of accounts: lead generation and ecommerce. Many account managers find...

In my last article, “Digging For Gold in Your Channels Using Google Analytics New Acquisition Overview Report”, I covered how analyzing your...

Google Analytics seems to morph into a new forms at a dizzying rate. Sometimes the result feels like window dressing without any real substance....

YouTube Analytics are often a neglected source of rich data that can help us tame the chaos that is YouTube. The reports are broken down into three...