LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people "based on the topics members read, comment on,...

One of my favorite campaigns I have used this year is Google's Pay for Conversions Display campaign. I almost always test some kind of Google...

On June 15, I had the privilege of presenting my session for a virtual audience during SMX Advanced. In this session, I talked about how to approach...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some...

This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it's important to...

As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel...

List upload targeting is among the most powerful tools we have as PPC marketers and it's certainly one of my favorite features. But each major...

In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we're back with our favorite remarketing tips. What Are...

Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have...

Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the...

Looking back on 2018, one of the more effective audience targets we've been able to leverage in our campaigns is Lookalike audiences. If you're...

For every Google Ads advertiser who's wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad...

About a year ago, the buzz began around Google rolling out In-Market audience targeting for Search campaigns. Based on Google's presentation at the...

After a beta in the U.S. in 2017, In-Market Audiences are available in Bing! (Unfortunately, this feature is only available for U.S. advertisers at...

AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month....

A while back we wrote about 2 audiences to exclude from your next Facebook campaign. Excluding those folks from the start of your Facebook campaign...

In November, Google rolled out some new features, and the one I've been most excited to test is Custom Intent audiences for the Google Display...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target...

When promoting a SaaS product, your target audience is often saturated with messages from multiple competitors to try similar products. Building...

Retargeting is a staple in nearly all PPC accounts at this point. Everyone has bought into the idea that just because someone didn’t purchase the...

Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...

So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. ...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and...

I was recently hanging out at my local Starbucks when a man started asking me what I was working on. As we talked, I learned that he was a...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

In June of this year, the world was introduced to Facebook’s Value-Based Audiences for advertisers. This means we’re not only able to indicate which...

AdWords recently announced new features during their Google Marketing Next event. One such announcement was the plan for in-market audiences for...

Dynamic Search Ads are nothing new in the Google interface, but that doesn't mean there aren't always new things you can do to take your DSA...

ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it's sometimes...

Facebook has an impressive amount of targeting options and one of my favorites is the Lookalike Audience feature. These are a great way to reach...

For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do...

Facebook launched their Audience Network in October 2014 and have slowly grown the network over the last 2+ years. Reading on the Facebook Business...

I am all about efficiency, so one of the features I fell in love with in the last year is Facebook's Saved Audiences feature. What are Saved...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

Custom audiences are great. There... I said it. The ability to upload customer/user/lead data as a method for targeting, exclusion or to create a...

Much has been written about B2B targeting in the digital advertising space. For good reason, too. B2B targeting is a complicated topic with myriad...

Well, with just about everything else in PPC, it depends. The end! Just kidding. We can do a bit better than that. In my experience, there are four...

Customer match was by far my favorite Google AdWords release of 2015 (sorry structured snippets). I've seen strong performance from these audiences...

This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. Customer Match lets you use all the hard work...

Google AdWords announced Customer Match in September of 2015. Hurray! ...now what? Let's get into what Customer Match is and how you can leverage...

It’s hard to believe that it has been nearly two whole weeks since I took the stage with Mark Irvine (Wordstream), Joe Kerschbaum (3Q Digital) and...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

Surprise! Facebook Ads is one of the most important advertising channels at present. If you didn't know that, I'll give you a minute to pull your...

Job title targeting is one of the coolest and most compelling targeting options offered by LinkedIn Ads. You want to reach the Purchasing Manager?...

Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate...

Last week I had the pleasure of speaking at SMX East on the topic of mobile marketing with Aaron Levy of Elite SEM and John Busby of Marchex. The...

Do you know who your customers are? As search marketers, we are used to generating new customers for the products or services that we are...

Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...