On June 15, I had the privilege of presenting my session for a virtual audience during SMX Advanced. In this session, I talked about how to approach...
As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel...
In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we're back with our favorite remarketing tips. What Are...
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...
So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. ...
In June of this year, the world was introduced to Facebook’s Value-Based Audiences for advertisers. This means we’re not only able to indicate which...
"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...
Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...