Spotted in Accounts: Google Expanding Auto-Applied Changes
Let’s start with a story... I recently took over an ad account that had a handful of campaigns set up in a seemingly strong structure. There were...
Automation
The BIG List: Tons of Scripts to Save You Tons of Time
Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this...
Target Impression Share Bidding: What We’ve Seen So Far
Google's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they...
Top 10 Takeaways I Learned From Conferences This Year
Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....
Updates to Bing Ads Automated Extensions
Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text...
The Good and the Bad of PPC Auto-Optimization Features: A #PPCChat Recap
On June 26, 2018, I hosted a #PPCChat discussion about using automatic optimization features in PPC (such as CPA bidding or the “optimize” ad...
Breaking Down AdWords Enhanced CPC Bidding
In AdWords there are 7 automated bidding strategies to choose from, so you've got plenty of options. However, let's talk about eCPC because A) it's...
The BIG List: Tons of AdWords Scripts to Save You Tons of Time
Scripts have been a buzzword for awhile now in the PPC world, but if you're like me you've still been hesitant to test them out. However, I'm...