Spotted in Accounts: Google Expanding Auto-Applied ChangesLet’s start with a story... I recently took over an ad account that had a handful of campaigns set up in a seemingly strong structure. There were... Clix Admin Apr 21, 2021
The BIG List: Tons of Scripts to Save You Tons of TimeScripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this... Abby Woodcock Feb 07, 2019
Target Impression Share Bidding: What We’ve Seen So FarGoogle's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they... Abby Woodcock Nov 29, 2018
Top 10 Takeaways I Learned From Conferences This YearOver the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf.... Clix Admin Nov 12, 2018
Updates to Bing Ads Automated ExtensionsBing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text... Bethany Bey Jul 11, 2018
The Good and the Bad of PPC Auto-Optimization Features: A #PPCChat RecapOn June 26, 2018, I hosted a #PPCChat discussion about using automatic optimization features in PPC (such as CPA bidding or the “optimize” ad... Tim Jensen Jun 28, 2018
Breaking Down AdWords Enhanced CPC BiddingIn AdWords there are 7 automated bidding strategies to choose from, so you've got plenty of options. However, let's talk about eCPC because A) it's... Clix Admin May 15, 2018
The BIG List: Tons of AdWords Scripts to Save You Tons of TimeScripts have been a buzzword for awhile now in the PPC world, but if you're like me you've still been hesitant to test them out. However, I'm... Abby Woodcock Mar 29, 2018