Over the last couple years, PPC pros have only gotten busier. Social has exploded, offering more targeting and advertising options than ever before....
Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...
This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. It seems like every third or fourth update Google...
In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on...
Segments are a wonderful feature in Google Adwords. Although they are not new, segments are easily overlooked in value. Using the Segments drop down...
As of September 10th, Bing Ads is helping advertisers letting advertisers know if they could be generating more clicks with lower bids. This feature...