This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many...

Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new...

Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your...

Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the...

Google's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they...

For every Google Ads advertiser who's wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad...

Bing recently announced changes to the way Enhanced CPC bidding works in their interface. If you currently use this bidding method, it's important...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize...

In AdWords there are 7 automated bidding strategies to choose from, so you've got plenty of options. However, let's talk about eCPC because A) it's...

Google's new interface offers more ways for advertisers to better interact with their target audience. One of the new offerings are advanced bid...

If you haven't made the jump to the new AdWords interface yet (guilty as charged) you may have noticed an unexpected update in the old interface...

I've been running campaigns in Yahoo for awhile now. A couple months ago, I logged in and noticed that I seemingly no longer had the ability to opt...

Over the last couple years, PPC pros have only gotten busier. Social has exploded, offering more targeting and advertising options than ever before....

Feeling overwhelmed trying to monitor all your keywords?  Going on vacation and no one else is available to make changes to your Search ads? ...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

Bing Native Ads became available in beta to the US market in July 2015 and were made available in additional markets later that year. If you're...

Google announced earlier this year that device bid adjustments are coming to AdWords. This means that advertisers will have more control over...

This is a guest post from Joe Martinez , Senior Manager of Paid Media at Granular. Fresh off of the Google Performance Summit in late May, many...

Automation is a big theme in PPC nowadays. Different PPC pros have different outlooks on automation and its role in our industry. But there's one...

Around here we use Kenshoo every day for account management and while they do have some fancy reports and schnazy bid policies, I’ve recently...

This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. It seems like every third or fourth update Google...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AcquisioBlog Knowing...

Surprise! Facebook Ads is one of the most important advertising channels at present. If you didn't know that, I'll give you a minute to pull your...

I need to get something off my chest. It's a rant, so you've been warned. Hey Facebook! Bid amount is NOT an advanced option You're a multi-billion...

In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on...

As technology advances, we're now able to automate nearly any part of our PPC campaign management. This can be as focused as adjusting bids on a...

Segments are a wonderful feature in Google Adwords. Although they are not new, segments are easily overlooked in value. Using the Segments drop down...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts CPCStrategy How to Use...

As of September 10th, Bing Ads is helping advertisers letting advertisers know if they could be generating more clicks with lower bids. This feature...

I love shortcuts when pulling reports and sorting data. I really dislike being inefficient with my time, so when learning something new or pulling...

Since there’s often additional value in your ad being seen on a certain device, at the right time or in a certain place, it’s important to...

It’s a tale as old as time – high CPCs and low budgets. They go together like… well, like oil and water, basically. It’s not uncommon among...

Pro tip - ready this article while listening to The Raconteurs' Steady As She Goes. Thank me later. A few nights ago I had the good pleasure to...

No, this is not a new episode of The Adventures of Captain Obvious. The topic of organizational skills is a very important discussion point in the...

Small businesses the world over want to play ball with the "big boys" generating new business with PPC. They can and should do just that. However,...

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and...

Bid adjustment strategies are a dime a dozen. Every account is different and every manager has their own ideas about when and why bids should be...