Smaller PPC budgets can be a challenge when you or your client team has a ton of ideas and not enough budget to execute them all at once. This...

Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of...

As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...

Just last week, Microsoft Ads announced the launch of experiments, which is a welcomed addition to the platform! Experiments are copies are your...

The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use...

From the recent partnership to exclusively serve Yahoo search ads, to the rollout of custom audiences, Bing Ads continues to introduce new features...

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is...

Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often...

For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and...

Shopping Ads are a key component for retailer's advertising strategies. Bing Ads has launched new metrics and notifications to improve insights into...

Bing recently announced changes to the way Enhanced CPC bidding works in their interface. If you currently use this bidding method, it's important...

I don't know what tasks eat up a lot of your time each week, but for me, it's custom reporting. Much of it is fairly nuanced and can't be automated....

Recently I've had the chance to beta test a new feature from Bing called the Competition tab. It appears in your Bing Ads account next to your...

Bing Ads conversion tracking allows advertisers to record what customers do on their website and evaluate the effectiveness of advertising...

  Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for...

Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize...

Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text...

After a beta in the U.S. in 2017, In-Market Audiences are available in Bing! (Unfortunately, this feature is only available for U.S. advertisers at...

Recently, I added Google Shopping campaigns for one of my clients' PPC efforts. After seeing their success, when the client asked me about ways to...

Bing has been working on many new features to stay competitive in the PPC space. Earlier this month at the Bing Partner Summit, Microsoft introduced...

  The Bing Ads import option was one of the greatest additions to the PPC world in my opinion. Bing has released new features to their Google...

Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential...

Late last year, Bing released countdowns for ads. This ad feature has been available in Google AdWords for a while and is a much-welcomed addition...

  Updated: November 19, 2021 Google Tag Manager allows you to add multiple tracking codes to your site through one straightforward interface,...

This is part of our series The PPC Pro's Ultimate Guide to Retargeting.  With significantly lower search volume than Google, sometimes Bing is...

In recent months, Bing Ads has released several notable updates. While most of these entail much-awaited parity with AdWords features, you may find...

If phone calls are important for a business’s lead generation, it’s crucial to include calls as well as form submissions in conversion data. While...

Dynamic Search Ads are nothing new in the Google interface, but that doesn't mean there aren't always new things you can do to take your DSA...

Bing Native Ads became available in beta to the US market in July 2015 and were made available in additional markets later that year. If you're...

While putting together a post on Google vs Bing Ads extensions, I came across a new feature available for Bing Ads extensions. You might remember...

In the PPC industry, it seems like not a day goes by without the release of something new. With Bing Ad’s latest release of Structure Snippets, I...

Back in 2013, Google rolled out the ability to compare date ranges in the AdWords interface. This was a very practical addition. Valuable insights...

Recently, something happened that I’ve been wishing and hoping for for over 6 years: Bing Ads Editor for Mac! In honor of one of the greatest...

Today at #SMX Advanced in Seattle, Bing announced the release of Bing Ads Editor for Mac! I can now officially retire my survival guide for working...

The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...

When you regularly change out ad tests on a regular basis, you can spend a lot of time pausing, adding, labeling and tweaking ads in Google AdWords...

A couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was...

A short while ago, Clix was lucky enough to be featured in a Bing Ads customer success story. The article talks about our Managing Partner, John...

This is a guest post from Kirk Williams, owner of ZATO.  Sometimes tips, tricks, and hacks tend to be “best practices” information. Don’t get me...

Happy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's #PPC News & Views! From the Experts Search Engine Watch...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How-To:...

I had a great time participating in SMX West’s Great Structure Debate with 3Q Digital’s Caitlin Halpert and CMI Media’s Justin Freid, moderated by...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AcquisioBlog Knowing...

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...

It's the beginning of 2016 and what better way to kick off the year than with cleaning up your PPC ads! Occasionally, especially at the year-end,...

Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views. From the Experts iProspect Bing is...

2016 is right around the corner. Can you believe it? There were so many changes this past year that it's hard to keep track. But we'll give it a...

Extended sitelinks for search are a great way to show customers more information about your business. Since A/B testing isn’t currently possible,...

Only 58 more days until Christmas!  While this statement likely sends eCommerce clients and their PPC managers into a tizzy, it means something...

Last week something magical happened. The kind folks at SMX indulged my goofy side (well, Ginny Marvin did) and ran with a crazy idea. A panel...

As of September 10th, Bing Ads is helping advertisers letting advertisers know if they could be generating more clicks with lower bids. This feature...

Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers...

Bing published their ad data from Halloween 2014 and predictions for this year’s trends. Creators of anything related to scary, sweet, or...

My management of PPC campaigns pre-dates smartphones. Being forced to check stats from a computer was just part of the gig from the start. As...

In the PPC industry the prevailing wisdom is that ad extensions are vital to success because they increase the amount of real estate you occupy and...

I had the privilege of being invited to represent PPCers on a SEMPO hangout yesterday that was put together by their education committee. Never...

  One of my favorite necessary PPC tasks is checking out the search query reports in AdWords and Bing. It’s a great way to get an inside look...

If you are a full-fledged e-commerce business with a team of product managers, developers and marketers in tow, this article isn't for you. If you...

Since there’s often additional value in your ad being seen on a certain device, at the right time or in a certain place, it’s important to...

If you’re a newbie in the search industry, taking and passing your Google AdWords and Bing Ads certification exams are likely at the top of your...

When it comes to learning PPC, there's a lot of content out there. My search for "how to learn ppc" had 3,020,000 results, in fact. The internet is...

Just 2 weeks ago I dropped knowledge all over you regarding the importance of Yahoo! Gemini. To summarize - the Yahoo!/Bing Search Alliance is...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...

Attention digital advertisers, Yahoo Gemini is important! There, I said it. Over the past 2 years, Yahoo has been working diligently under Marissa...

Keyword research is a necessary task in PPC, but luckily, there’s lots of great tools out there to make us more productive. Whether you’re new in...

It’s a tale as old as time – high CPCs and low budgets. They go together like… well, like oil and water, basically. It’s not uncommon among...

By now it's no secret that managing a Bing Ads account on a Mac isn't the easiest thing in the world. For years now, a section of the PPC industry...

I had the pleasure of speaking at HeroConf in Portland, OR last week. Mingling with the best and brightest in the digital advertising industry is...

A couple of weeks ago, John wrote about Bing moving to Enhanced Campaigns and the relative lack of outcry about it. Since it had been preceded by...

According to an email from Bing, Microsoft and Yahoo are amending their search partnership. The email, which was received by Clix marketing this...

When Google AdWords unleashed Enhanced Campaigns, it appeared that the PPC world was going to self destruct. Consolidate device targeting?! How dare...

This post marks the fifth of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up.  The way your products...

Post click tracking of your ad traffic is a really big deal. Without it, you really don't have the full story of account performance. Bing Ads has...

BingAds makes a concerted effort to listen to users. To that end they maintain a Feature Suggestion Forum where users can submit ideas as well as...

Earlier today, Bing Ads announced that Product Ads were now available to advertisers in the United States. With over 500 million monthly retail...

In the search engine wars, Google is the undisputed champion. However, Bing has been trying very hard over the last few years to take market share...

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and...

Search partners. Syndicated search partners. Audience network. These are terms used by Google, Bing & LinkedIn for partner websites where they...

Time and time again I review PPC campaigns for small businesses and find so much missed opportunity. Opportunities for a phone call here, a lead...

You're so vain! Ok... maybe not as vain as Woody here. But what about your PPC keywords?  Vanity Keyword Definition: Keywords chosen not for...

Blogging is all about being topical and relevant. It is an open platform that is part news and part opinion. Well, considering I can think of...

Everyone knows that Google is the 800 lb. gorilla of the search world. They get somewhere around 70% of search volume and have the best interface...

We have all asked the same question and statement about certifications. “Didn't I just take that test a few weeks ago? It can’t have expired...

One of the major benefits of pay-per-click (PPC) marketing is the incredible granularity of data. Nowhere is this more visible than the search query...

by Joseph Kerschbaum Director of Client Services, Clix Marketing New features are coming soon to Microsoft adCenter. One of the most interesting...

by Joseph Kerschbaum Director of Client Services, Clix Marketing The folks at adCenter are certainly stepping up their game, which is welcome news....

by John Lee Search Marketing Manager, Clix Marketing Both Google AdWords and Microsoft adCenter released major PPC desktop app updates this winter....

by John A. Lee, Search Marketing Manager Successful PPC management is all about proper targeting. The potential audience for a PPC ad is huge, but...

by John A. Lee, Search Marketing Manager It's official. Yahoo! and Microsoft's proposed search partnership has received regulatory approval for both...

Dear Microsoft, First I want you to know that I've appreciated your software for the past 15 years. When I left Apple in 1994, I surprised myself by...

We all know that tracking conversions is crucial to optimizing PPC campaigns. But almost all conversion tracking mechanisms - including the ones...

This should be interesting... eCommerce heavyweights have banded together to form the Alliance Against Bait & Click (AABC) to raise awareness...

Not to be outdone by Yahoo yesterday, Microsoft announced today some hefty moves. Look for our analysis tomorrow. We have three announcements to...

<This roundup of Yahoo/Google/Microsoft-related articles was created for callers into a Collins Stewart investor call where I was one of the...

According to this article in MediaPost, Yahoo may begin serving Google AdWords ads on a broader scale than their joint recent test - which could...

Microsoft released a nice number of new adCenter features today - see the summary in this PDF document. The good news: the features represent some...

The Wall Street Journal just released a nice comparison of Google, Microsoft and Yahoo revenue and profit data. Click on the thumbnails for larger...

Our friends at Engine Ready released two phenomenal goodies today: this list of negative keywords that you can (and should!) use in your PPC...

Dear Microsoft, Here's my advice on how to wisely invest a few of the billions you have left over after you gobble Yahoo: 1. Please ditch the...

You will certainly love what you see in my post today on the SEW Blog. I guarantee it. Go there now.

As I posted earlier this month in the SEW Blog, Microsoft is quietly building out their PPC Content Network, starting with premium financial...

Hundreds of people have downloaded the free ebook Scientific Marketing that I posted last week. It seems the message "internet marketers have a lot...

Microsoft released a monster 64-mb keyword research tool tonight - download it here. The free software, still in beta, is a culmination of research...

Now that we're at the beginning of the end of the eCommerce holiday buying season, some trends are evident among Clix Marketing's retailing client...

Microsoft installed new adCenter features today - details below. Also, Microsoft announced in an SES San Jose session that they're working on an...

Yahoo announced some cool new features: Enhancements to Writing Ads Advertisers will be able to create, edit, copy, delete, and view all saved ads...

Just announced here at SES San Jose: Microsoft will open up their Content network to all U.S. adCenter advertisers next Wednesday, 8/29. Current...

(Edited version appeared on Search Engine Land today) One month ago I mused about possible impact of Google's DoubleClick acquisition on SEM...