Google Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered...

For many businesses, form submissions only account for a portion of leads that come through the web. Phone calls can also be crucial to gaining...

If phone calls are important for a business’s lead generation, it’s crucial to include calls as well as form submissions in conversion data. While...

A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you've got the answers to these questions, then...

This is a guest post by Heather Gaskins, PPC Manager. Third party tracking systems are becoming increasingly popular for PPC tracking, as well as...

...in the accounts it makes sense for, that is. Call Only campaigns have been in Google's advertising arsenal for a little over half a year now....

When AdWords announced call-only campaigns in February I was excited. I had a couple clients where phone calls were the main objective so it made...

Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers...

Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new...

Last December, for the first time, Google began reporting in-store visits so advertisers could finally measure how their online efforts translated...

After launching my first Call Only Campaign, I realized I wasn't sure about the reporting...was a click a call in these cases? What was a...

You may have received an email this afternoon from AdWords, announcing the transition to local call extensions (when applicable). This is a great...

Phone calls are becoming an important piece of many PPC programs. Not to mention organic! But not all marketers know how to take advantage of phone...

Last week Google announced a change to how they will handle calls counted as conversions. This isn't a sexy change that brings about some new...