I really do love running experiments in Google Ads. I get super annoyed when I make a change, say adding new ad variants, and then the new...

A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads...

I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought...

AdWords campaign experiments are a really great, controlled way to test how changes you make to a campaign affect performance. You can test just...