Smaller PPC budgets can be a challenge when you or your client team has a ton of ideas and not enough budget to execute them all at once. This...

If you're wondering how it is already 2023...we are too. And if you work in marketing, you know Q1 is ramp-up time for Q2 -- AKA trade show and...

Earlier this month, Google rolled out a new campaign type, Performance Max, to all advertisers worldwide. Next year, Smart Shopping and Local...

Q4 can be stressful for everyone. For eCommerce advertisers, there is pressure to hit, or even exceed, goals during the holiday season. For many,...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...

This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some...

This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it's important to...

In today's world of digital billboards, social media clutter, and countless other forms of advertising, how do your PPC efforts fit in anymore? You...

Here at Clix, even our account managers are in accounts day-in and day-out, making changes and carrying out account optimizations. We all have our...

As we begin a new year, you might be tasked with preparing a presentation for an annual review meeting to cover 2020 campaign performance. Whether...

As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their...

This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is...

This is the first of a two-part series about brand safety features in 2020. We've all been there: surfing the web when a terribly misplaced ad pops...

When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this...

Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1,...

PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC...

If you're just dipping your toe in the Content Marketing pool, you'll want to go back and read my previous post to help determine if this is a good...

The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use...

This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what...

If you're running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It's the report...

When it comes to Valentine's Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they...

This is a guest post by Aaron Dressnandt, Partner & Senior Consultant at AlpineDG One of the most important elements of your PPC campaigns for...

Looking back on 2018, one of the more effective audience targets we've been able to leverage in our campaigns is Lookalike audiences. If you're...

We’ve all been there. Your PPC account was performing so well last month, and then conversions dropped off. What should you do next? Here are five...

Google's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

  Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for...

There are a lot of handy tools, browser add-ons and scripts out there to save you time and make your job easier! We thought we would share our...

At Clix, we love Google's dynamic search ad campaigns. However, it is one of those tools that you can easily think isn't working if you don't...

In November, Google rolled out some new features, and the one I've been most excited to test is Custom Intent audiences for the Google Display...

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...

Recently, Google Partners hosted a live stream event as part of their Digital AdWords Bootcamp. They shared several of their best practices around...

Whether your clients don't want their ads running on specific websites or performance is bad, there comes a time that you will likely need to...

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even...

PPC marketers who run campaigns focused toward B2B audiences know that nuances of setup and performance can vary drastically from B2C campaigns....

Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing...

Oh, the mystery of Amazon’s Financial Threshold Notifications. If you sell on Amazon Management Services (AMS) and you’ve received one (mine arrive...

Starting this month, the Chrome internet browser will start flagging any website that is HTTP as "not secure" if they contain login fields, forms,...

A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you've got the answers to these questions, then...

Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and...

Mobile is becoming more and more important to PPC success. Globally, the percentage of internet users on mobile and tablet surpassed desktop last...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

Congratulations, you have signed a new client! After investing energy, time and money to bring them onboard, you can’t afford to lose momentum now....

Filters are one of those features that virtually every web platform or shopping site has. However, I feel filters are very under-used. Here are 3...

I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way...

As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but...

Feeling overwhelmed trying to monitor all your keywords?  Going on vacation and no one else is available to make changes to your Search ads? ...

Google has many targeting options available to help advertisers reach the correct audience. One of the settings you need to select for each campaign...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

I've been in the PPC industry for about 7 years now. (Yikes!) Although that's not a lot of time in most industries, it's a lifetime in ours. Over...

Having worked in the PPC industry for over 10 years, I've built a lot of campaigns. The AdWords default setting for ad rotation when you first setup...

As we celebrate the first day of Spring this month, it got me thinking about spring cleaning. My husband and I bought a house last year, and even...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

After working for 7 years in the paid search industry, I have a long list of best practices taking up space in my brain. Many of these I...

  Over the last couple years, I’ve worked on some amazing accounts and I’ve worked on some challenging accounts. Sometimes the amazing accounts...

Last month, I had the pleasure of speaking at HeroConf London and had a great time doing so. My topic: Making Dynamic Search Ads a Tool for All...

  Scripts have been a PPC buzz word for awhile now. If you haven’t tried them in your accounts or seen any presentations about them, you might...

A few months ago, Brad Geddes shared an insightful presentation about Quality Score analysis at SMX Advanced. He recommended that companies analyze...

This is a guest post by Viljem Pitako, Content Manager at Whoop!. In this post I’ll show you how to track your conversion value. There are two...

Anyone who has been driving with me knows that I'm not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the...

As digital marketers, our plates are usually full. Many of us are balancing multiple client accounts and we’re always looking for ways to execute...

Recently I had the opportunity to go to a large waterfall just outside Yellowstone National Park called Mesa Falls. This waterfall is as tall as a...

You're about to pitch a huge new client and they've asked a peculiar question as part of their RFP: "Imagine you've managed our account for 12...

As I was attending Pubcon Austin 2016 I made the wise decision to attend a session being presented by Purna Virji. For those of you who don't know...

Online marketing is awesome! You can reach people based on the keywords they search, how old they are, where they live, what television shows they...

Around here we use Kenshoo every day for account management and while they do have some fancy reports and schnazy bid policies, I’ve recently...

Dynamic search ads are a pretty cool development by Google. Basically, they repurposed their SEO strength to add to their revenue making PPC...

I had a great time participating in SMX West’s Great Structure Debate with 3Q Digital’s Caitlin Halpert and CMI Media’s Justin Freid, moderated by...

We all know about the importance of negative keywords, that's certainly nothing new. But why wait until your search queries start rolling through in...

Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about...

2016 is just around the corner and it just so happens that some of the most common resolutions – getting organized, losing weight and saving money –...

We're only a few short weeks away from 2016. You're probably thinking about what your personal New Year's resolution will be, so why not apply that...

Happy holidays ...err.. happy holiday season! If you're reading this, it means you've already made it through Black Friday and you are about...

As marketers we really like trends. Trends help to drive new ideas, shake-up strategies, and provide opportunities for testing and growth. But not...

Last week I had the pleasure of speaking at SMX East on the topic of mobile marketing with Aaron Levy of Elite SEM and John Busby of Marchex. The...

Google jumped-in to the hotel search game with products like Google Hotel Finder, Google+ Local, Google Maps, and Google Hotel Price Ads. Recently...

I love shortcuts when pulling reports and sorting data. I really dislike being inefficient with my time, so when learning something new or pulling...

I've noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading....

GASP. Yes, I said it. I'm writing about a hunch here. Do I think you must have SEO skills to be a PPC pro? No. Do I think having a basic...

A while back I read this article on the SEER blog about adding in Income Targeting without adding in any bid adjustments and it got me thinking: why...

Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and...

by John Lee Search Marketing Manager, Clix Marketing A few years ago, quality score was all anyone in the PPC biz could talk about. All the blog...