We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...
This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is...
The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use...
When it comes to Valentine's Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they...
I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...
Google has many targeting options available to help advertisers reach the correct audience. One of the settings you need to select for each campaign...
Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...
Having worked in the PPC industry for over 10 years, I've built a lot of campaigns. The AdWords default setting for ad rotation when you first setup...
We all know about the importance of negative keywords, that's certainly nothing new. But why wait until your search queries start rolling through in...
2016 is just around the corner and it just so happens that some of the most common resolutions – getting organized, losing weight and saving money –...
A while back I read this article on the SEER blog about adding in Income Targeting without adding in any bid adjustments and it got me thinking: why...