At Clix, we often do competitor analyses. It's a smart way to check your current marketing efforts, gain new testing ideas and just stay on top of...

Viewing your competitors' ads has become commonplace in the paid social world, with Facebook, Instagram and LinkedIn making advertiser ads available...

This post was originally published in 2019. We have updated it as of July 13, 2021 to reflect changes in the LinkedIn interface. Researching...

Half the reason I watch the Super Bowl is the commercials. They're super expensive ($5.25 million for a 30-second spot in 2019) so you see some...

In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is...

Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

Recently I've had the chance to beta test a new feature from Bing called the Competition tab. It appears in your Bing Ads account next to your...

There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let's be honest: Not every "best" practice or method is...

One of my favorite tasks to undertake is research about a new industry, client or market. Of course, I utilize the search engines to their fullest...

Over the years, there have been many recurring discussions within the PPC landscape: should I adjust my structure to separate keyword match types?...

Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and...

(source) As part of our onboarding process for new clients, we'll discuss who they find to be their top competitors. Then we'll ask them to give a...

ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it's sometimes...

As I start a New Year, I like to take some time to think about channel features I can test out that didn't get implemented the previous year. I'm...

  Anyone who has worked on a PPC lead generation account knows that these accounts are an inherently different kind of beast than e-commerce....

Running competitive analysis has become a bit of a standard practice in the PPC industry. Whether you're an in-house or an agency pro, everyone...

This is a guest post from Joe Putnam, Director of Marketing at iSpionage.  AdWords is more competitive than most advertising mediums. If you choose...

I'm often surprised by how many people at conferences say they either didn't know Auction Insights existed, or they admit they've glanced at it but...

Text ads are one of the most fundamental pieces of PPC campaign strategy, but they often get rushed through in an effort to run the most recently...

by Joseph Kerschbaum Director of Client Services, Clix Marketing Month-over-month you should be increasing your impressions, clicks, and sales, but...