Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...
This may come as a shock, but I like things that are free and add value. That's why I have always loved ad extensions. They allow advertisers to add...
Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with...
In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on...