When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the "Conversions"...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

This may come as a shock, but I like things that are free and add value. That's why I have always loved ad extensions. They allow advertisers to add...

Video is the new black. It's been part of my Google Rep Bingo for the last 6 years, but now it's squarely out of the early adopters phase. Most of...

B2B advertisers rejoice! LinkedIn is rolling out conversion tracking and I've just found my first account with it. You know what that means:...

Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with...

This is the second  part in a two-part series about choosing the right image(s) for your PPC landing pages. If you missed my first post, PPC Landing...

Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for...

In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on...

Last week, I wrote an article for Search Engine Watch expressing my feelings (frustrations?) about folks who still don't have dedicated thank you...

Last week, Google unveiled what they are referring to as "Smart Goals" for advertisers who currently don't have conversion tracking. Many AdWords...

A few weeks ago, I wrote a post about the newest member of your sales team. Spoiler alert: it’s your website. Your website may be the first...

For better or for worse, your landing page is a part of your sales team.  A crucial part in fact – especially if you are doing or have any...

This just out from Google: We've just completed a new analysis on the performance of campaigns which have adopted Conversion Optimizer. We found...

Today's installment of my SEW Experts column shows you how.

Certain types of advice go without saying; eat your vegetables, listen to your mother, look both ways before crossing the street. In his new book...