Digging Into Display Series Wrap Up!Today marks the end of our Digging Into Display series here on the Clix blog. Over the past couple of weeks, we've written a number of posts... Clix Admin Oct 26, 2015
Placement Targeting – A Multi-Faceted Piece of the Display PuzzleWhat is a placement anyways? Bottom line - when you set up display targeting (of any type), placements are the websites where your ads are... Clix Admin Oct 24, 2015
The Default Setting in the Google Display Network That Could Be Costing YouIf you’ve been following our #DigIntoDisplay series, you’ve read about managing performance, making plans, targeting methods and more. Today, I’m... Clix Admin Oct 23, 2015
Dynamic Remarketing Takes Ecomm To the Next LevelDisplay offers some nifty remarketing on its own, but when you're in e-commerce, you have an even cooler option: dynamic remarketing. Typically... Clix Admin Oct 22, 2015
With Display, Target The Who, Not The WhatToday we'll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords... Clix Admin Oct 21, 2015
Zeroing In On Your DemographicsOne of the first questions that I like to ask of client prospects is this: “What is your target demographic?”. I often tend to receive pretty vague... Clix Admin Oct 20, 2015
Living In a Vacuum Sucks: Use All Channels to Influence Display TargetingYes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate... Clix Admin Oct 19, 2015
Are You Maximizing Your Display Text vs Image Ad Strategy?When putting together display campaigns on the GDN, you're given two basic buckets your ads can fit in: text or image. Although there are certainly... Clix Admin Oct 18, 2015
Targeting Methods with Display #DigIntoDisplayOnce upon a time, there weren't many ways you could target display. Nowadays, there are a lot of options, and the best part is, you can use more... Clix Admin Oct 17, 2015
Understanding The Value of Display #DigIntoDisplayExpensive, ambiguous, high funnel, fluff. These are just a few of the ways that I’ve heard clients describe concerns with running display... Clix Admin Oct 15, 2015
Using Display To Stretch Your PPC BudgetsKeyword-targeted search campaigns and social media campaigns targeting well-heeled audiences can often lead to sky-high CPCs. I'm talking about the... Clix Admin Oct 14, 2015
Keeping Your GDN Performance In CheckThis is the second in a series of posts Digging Into Display. Check back daily for new tips and strategies for succeeding in the world of Display.... Andrea Taylor Oct 13, 2015
A Brief Introduction to the Wide World of Display AdvertisingThis post kicks off our Digging Into Display (#DigIntoDisplay) advertising series. Be sure to check back daily for additional posts intended to help... Clix Admin Oct 12, 2015
New Series! Digging Into DisplayDisplay advertising is no new kid on the block, but it seems like new developments are being made hand over fist and we at Clix are pretty freaking... Clix Admin Oct 12, 2015