Digging Into Display Series Wrap Up!
Today marks the end of our Digging Into Display series here on the Clix blog. Over the past couple of weeks, we've written a number of posts...
Digging Into Display
Placement Targeting – A Multi-Faceted Piece of the Display Puzzle
What is a placement anyways? Bottom line - when you set up display targeting (of any type), placements are the websites where your ads are...
The Default Setting in the Google Display Network That Could Be Costing You
If you’ve been following our #DigIntoDisplay series, you’ve read about managing performance, making plans, targeting methods and more. Today, I’m...
Dynamic Remarketing Takes Ecomm To the Next Level
Display offers some nifty remarketing on its own, but when you're in e-commerce, you have an even cooler option: dynamic remarketing. Typically...
With Display, Target The Who, Not The What
Today we'll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords...
Zeroing In On Your Demographics
One of the first questions that I like to ask of client prospects is this: “What is your target demographic?”. I often tend to receive pretty vague...
Living In a Vacuum Sucks: Use All Channels to Influence Display Targeting
Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate...
Are You Maximizing Your Display Text vs Image Ad Strategy?
When putting together display campaigns on the GDN, you're given two basic buckets your ads can fit in: text or image. Although there are certainly...
Targeting Methods with Display #DigIntoDisplay
Once upon a time, there weren't many ways you could target display. Nowadays, there are a lot of options, and the best part is, you can use more...
Understanding The Value of Display #DigIntoDisplay
Expensive, ambiguous, high funnel, fluff. These are just a few of the ways that I’ve heard clients describe concerns with running display...
Using Display To Stretch Your PPC Budgets
Keyword-targeted search campaigns and social media campaigns targeting well-heeled audiences can often lead to sky-high CPCs. I'm talking about the...
Keeping Your GDN Performance In Check
This is the second in a series of posts Digging Into Display. Check back daily for new tips and strategies for succeeding in the world of Display....
A Brief Introduction to the Wide World of Display Advertising
This post kicks off our Digging Into Display (#DigIntoDisplay) advertising series. Be sure to check back daily for additional posts intended to help...
New Series! Digging Into Display
Display advertising is no new kid on the block, but it seems like new developments are being made hand over fist and we at Clix are pretty freaking...