In Part 1 of this series, we outlined how to pull Placement reports for Performance Max and the Display Network in Google Ads. In Part 2, we...

While working through normal maintenance tasks lately, I've been taking a peek at last year's data since 2024 is complete. I have been spending time...

In our series on programmatic advertising we’ve first covered a high-level overview of what programmatic advertising is and some basic terms and the...

In this four part programmatic series, we've covered what Programmatic Advertising is, and the types of programmatic platforms available, now we...

Regardless of the size of your agency or in-house marketing team there’s a great platform to utilize programmatic advertising with. In our second...

Programmatic advertising may seem like a loaded term used in digital marketing, whether you’re handling your programmatic advertising in-house or...

One of my favorite campaigns I have used this year is Google's Pay for Conversions Display campaign. I almost always test some kind of Google...

You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with...

When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I...

For awhile now, we've been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely...

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I...

When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this...

One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive.  According to Google, the GDN...

Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your...

We've all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don't make sense based on...

When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you're setting up a remarketing...

Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to...

In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being...

Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have...

Google recently rolled out a new conversational ad format through a platform called AdLingo. Users will be able to engage with a chat feature...

While responsive display ads have existed for some time, Google recently updated this format to include a new layout and additional options for...

As a "Welcome to August" present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your...

Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you've been advertising on YouTube for...

AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month....

In January 2017, Google removed advertisers' ability to create or edit standard text ads for Display Network campaigns and steered us toward the...

In November, Google rolled out some new features, and the one I've been most excited to test is Custom Intent audiences for the Google Display...

Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing...

Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes...

At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing...

I always get pumped up when a new advertising platform comes around, so when Quora announced last month that it was opening up its ad platform to...

  If you've run an AdWords Display campaign you've likely seen the placement 'anonymous.google' in your Placements report. If you're like me,...

About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives...

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords...

Google's release of responsive display ads in July of last year was one of the things I fell in love with in PPC.  Responsive ads will automatically...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

  Free creative tools are nothing new to the interwebs. They're handy and don't require a graphic designer to put together decent looking...

Last week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest...

A while back, we published this list of PPC image sizes for all of your PPC-ing needs. Now, we've turned that this into a handy infographic. Don't...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about...

I've made it a habit to include text ads in all my display campaigns and remarketing campaigns. My logic has always been that you want to be...

Have you looked in your AdWords toolbox lately? With all of fun features available, you may have missed that Gmail Ads are now available within the...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

Google’s Ad Display Network is big - really, really big. Last week comScore published it’s ranking of online activity and reported that the GDN has...

What is a placement anyways? Bottom line - when you set up display targeting (of any type), placements are the websites where your ads are...

Display offers some nifty remarketing on its own, but when you're in e-commerce, you have an even cooler option: dynamic remarketing.  Typically...

Today we'll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords...

When putting together display campaigns on the GDN, you're given two basic buckets your ads can fit in: text or image. Although there are certainly...

Once upon a time, there weren't many ways you could target display. Nowadays, there are a lot of options, and the best part is, you can use more...

There are the millions of websites on the inter-web; getting in front of customers during their normal web activity, and connecting with them at...

Expensive, ambiguous, high funnel, fluff. These are just a few of the ways that I’ve heard clients describe concerns with running display...

Keyword-targeted search campaigns and social media campaigns targeting well-heeled audiences can often lead to sky-high CPCs. I'm talking about the...

This is the second in a series of posts Digging Into Display. Check back daily for new tips and strategies for succeeding in the world of Display....

Working in PPC, we take for granted the ad platforms we have. Programmatic display ads have been around for awhile, but by and large required a...

If you’re a newbie in the search industry, taking and passing your Google AdWords and Bing Ads certification exams are likely at the top of your...

For many PPC managers, it's an easy jump to begin targeting other English speaking countries in accounts. No translation help required and as long...

Facebook recently announced that it would be opening up Instagram ads to all throughout this year. Previously, Facebook has limited ads on its photo...

Last December, for the first time, Google began reporting in-store visits so advertisers could finally measure how their online efforts translated...

Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...

As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads...

Google AdWords has a knack for giving us great features... and then burying them. Or not supporting them in AdWords Editor. Even for someone who...

Some of you may have noticed a new display campaign set-up functionality in AdWords. This functionality has only rolled out to a subset of...

The Google Display Network can be a really messy place, especially if you’ve got multiple campaigns and targeting options bidding on automatic...

Propelled by big data and automation, direct response marketers have seen significant improvements of display advertising ROI through recent years....

Blogging is all about being topical and relevant. It is an open platform that is part news and part opinion. Well, considering I can think of...

Targeting on Google Display Network has been a hot topic the last two weeks. I keep hearing confusion about performance of managed placements once...

"Must manage Search campaigns. Must make them work. Nothing else matters." Um… Do you have blinders on? Suffer from a one-track mind? Stuck in a...

Oh, the automatic placements report. It's wonderful and frustrating at the same time. When done right, reviewing the auto placements report can...

Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to...

Last time, we discussed the basic principles of placement targeting on Google's Display Network. Let's expand on that topic by looking at how...

Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal....

See the download link here Click here to buy a hardcopy. Want to pre-order my book PPC on One Hour a Day? Click here.

We all know that tracking conversions is crucial to optimizing PPC campaigns. But almost all conversion tracking mechanisms - including the ones...

Has Yahoo's PPC Content Match algorithm produced better results for you? We'll let you know what we find. Here's what Yahoo said today: These subtle...

Today's installment of my SEW Experts column shows you how.

Marty Weintraub started a provocative thread this morning with this blog post that has me and Danny Sullivan weighing in on whether PPC Contextual...

My SEW Experts Content Advertising column published today describes a fast, easy method for creating the best possible keyword lists for...

Today Google announced one sign that they've already been working to assimilate DoubleClick technology, even in advance of this week's finalization...

This morning I was putting the finishing touches on the next installment of my SEW Content Advertising column when the announcement below hit my...

Last November Google made a significant change to the Adsense system - they reduced the "clickable area" of ads (see their blog post on the topic...

My SEW column this week goes into detail about Adwords' Placement Targeting campaigns - basically Content campaigns that let advertisers specify the...

You will certainly love what you see in my post today on the SEW Blog. I guarantee it. Go there now.

Google just released this excellent overview of the top publishers in their Content Network - including powerhouses like the New York Times, Forbes,...

As I posted earlier this month in the SEW Blog, Microsoft is quietly building out their PPC Content Network, starting with premium financial...

Normally I don't link to every installment of my weekly SEW Content Advertising column, but this week's is a bit different, and I'd enjoy your...

Google's thankfully opening the kimono on their Content Network advertising more and more, to the benefit of us agencies and advertisers. There's...

This from Google today - most has been reported in previous installments of my Search Engine Watch Column - I'll elaborate on other points in future...

This just out from Google - should result in an average increase in Content click quality and better ROI: We're pleased to announce a change that...

This just came out from Google - and it's good, huge news. Advertisers on Site-targeted campaigns (now called Placement Targeted) can choose to pay...

In past posts I've noted Google's push to add better measurability and accountability to offline (non-search) advertising. This article in Mediapost...

MarketingSherpa published this interview today, based on my presentation at their B2B conferences. The article references this list of Google...

Last night I was audio-interviewed by eMarketingShow regarding our research on Contextual Advertising. The show, archived here, is a short version...

We're still working on an article (or 2-3) summarizing our findings and advice on contextual advertising. For now, though, we've verified with...

Last week I presented our latest findings on Contextual Advertising at SES Toronto - posted below. This Thursday I'll be delivering an updated...

IDC published a press release recently that turns out to be a rather bad advertisement for their pricy white paper on internet advertising - read...

Well, "revolutionize" may be a strong word. But the new report will certainly help Content advertisers create campaigns that are much more...

Many thanks to the author, Miva's Chrysi Philalithes, and Miva's Tiffany Guarnaccia, Marketing & Communications Manager, for reprint of this...

As first reported in my SEW Columbus presentation (below), Google's algorithm for matching Content-network-targeted ad groups to Adsense publisher...

At Clix Marketing we've started doing extensive research on Content network advertising - specifically to find out how Content advertising on...