We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren't the only ones who need a Q4 plan. Here are a few of...

Today's post is written by Guest Author, Mike Ryan - Head of Retail Insights at Smarter Ecommerce. It is also the final installment to our August...

This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many...

  This is part of our August series about Q4 planning. For ecommerce businesses, Q4 is often when we generate the most revenue with holidays...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...

The last quarter of the year is an important one. No matter what audience you’re targeting, many decisions about next year’s budget are determined...

Each year, Google makes changes to its Merchant Center Data Specification to create a better experience for shoppers and advertisers. For 2021, they...

Google Merchant Center (GMC) is the heart of Shopping campaigns and organic shopping listings in Google and around the web. Without it, you're...

If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in...

Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...

Pinterest has made quite a few updates this year already and just rolled out one more in time for the holiday season. Buyable pins were the shopping...

In my last post, we took a look at the new Google Goal-Optimized Shopping campaign type and what it does. Today we're going to walk-through how to...

Dynamic Search Ads were first introduced in Google AdWords back in 2011. Over the last 7 years, DSAs have had numerous facelifts which have made...

Time for another episode of cool new AdWords features that are only available in the new interface. Today was are taking a closer look at a new...

In late 2016, people began spotting a new ad extension that Google was testing - the promotion extension. As of last month, promotion extensions...

Like me, you might be scrambling this week to buy your remaining Christmas gifts (how is it already December 21?!). You might be tempted to join the...

If you're an e-commerce advertiser, you're likely running Shopping ads (and if not, drop everything you're doing and set them up). Shopping ads are...

If you're advertising your products through Google AdWords, it's likely you are using remarketing as part of your overall strategy. However, if you...

I’m totally a creature of habit and have truly resisted getting acquainted with the new AdWords Platform. However, there are admittedly a few new...

Starting this month, the Chrome internet browser will start flagging any website that is HTTP as "not secure" if they contain login fields, forms,...

If you or your client are selling on Amazon, then you may already familiar with advertising via Amazon Seller and Amazon Marketing Services. For the...

While AdWords provides insights into ad impressions, cost, and conversions, it doesn’t deliver all of the information needed about website visitor...

  Amazon.  The leader in product searches aptly named for the world’s largest rain forest.  Both giants are strong, mighty forces in our...

Google Shopping is a competitive channel that is growing more crowded every day. Not only are Google Shopping ads becoming essential for retailer...

As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but...

Looking to sell in Amazon? Start with keyword research to create powerful paid ad campaigns that convert and are profitable.

Last month, I had the pleasure of speaking at HeroConf London and had a great time doing so. My topic: Making Dynamic Search Ads a Tool for All...

When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...

This is a guest post by Viljem Pitako, Content Manager at Whoop!. In this post I’ll show you how to track your conversion value. There are two...

Customer match was by far my favorite Google AdWords release of 2015 (sorry structured snippets). I've seen strong performance from these audiences...

As digital marketers, our plates are usually full. Many of us are balancing multiple client accounts and we’re always looking for ways to execute...

Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental...

Google Shopping news often slows down after the holiday stats come out, and there are rarely many AdWords updates that affect Shopping Ads – until...

A short while ago, Clix was lucky enough to be featured in a Bing Ads customer success story. The article talks about our Managing Partner, John...

There's a lot of information and insights that can be gained from Google Analytics. You can pull reports for days, pour over data until your eyes...

This is a guest post from Kirk Williams, owner of ZATO.  Sometimes tips, tricks, and hacks tend to be “best practices” information. Don’t get me...

Happy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's #PPC News & Views! From the Experts Search Engine Watch...

If you're an ecommerce PPC advertiser and you're using Shopping Campaigns in your AdWords account, this post is for you. So let's get right to the...

Happy Friday and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! Ad Espresso We Analyzed 7,712 Twitter Ads And...

The other night I was watching Live, Die, Repeat. It's basically a sci-fi version of Groundhog's Day where Tom Cruise's character must stop an alien...

Last week, I wrote an article for Search Engine Watch expressing my feelings (frustrations?) about folks who still don't have dedicated thank you...

2015 was a big year for Google Shopping; from updated product data feed tools to remarketing lists, Google has rolled out platform enhancements that...

Google jumped-in to the hotel search game with products like Google Hotel Finder, Google+ Local, Google Maps, and Google Hotel Price Ads. Recently...

Ok e-commerce advertiser friends. Time for a wake up call! How many of you have your e-comm blinders on and are solely focused on your Google/Bing...

If you are a full-fledged e-commerce business with a team of product managers, developers and marketers in tow, this article isn't for you. If you...

Facebook recently announced that it would be opening up Instagram ads to all throughout this year. Previously, Facebook has limited ads on its photo...

As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus...

Say you're a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you...

Ad testing can be difficult for eCommerce shops who have a heavy promotional calendar. I often get asked, “How to test ad copy when I am constantly...

Promotions are a major component of eCommerce marketing strategy. They provide competitive edge and drive demand. It’s important to know how...

Ad copy can be an entirely different beast in eCommerce accounts. Depending on the promotional calendar, ads often have to be changed out more...

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and...

When it comes to account management there are largely two different types of accounts: lead generation and ecommerce. Many account managers find...

Sitelink extensions are a great way to expand your ad copy real estate, and in the battle of visibility sometimes they’re the easiest way to stand...

Someday, you’ll be training a PPC newb and you’ll make the comment, “I remember when Google Shopping was Froogle and it was free”, and they’ll have...

Think mobile advertsing is an opportunity that may become important in a few years - so you don't need to worry about it yet? Then you probably...