The last quarter of the year is an important one. No matter what audience you’re targeting, many decisions about next year’s budget are determined...

After a decade in digital marketing, I’ve learned the only constant is change. But within change, there are consistencies that reoccur in the big...

When it comes to channels that allow for efficient work, most digital marketers would not think of LinkedIn. Google and Microsoft Ads both offer...

Keeping on top of account performance is essential to PPC management. Sometimes you'd love to just have an "FYI" about your account performance...

For PPC pros, especially those without a huge support team, there are many aspects of our job that we do on our own. Fortunately, there are so many...

Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this...

Spring cleaning has come early this year with the popularity of the Netflix hit "Tidying Up With Marie Kondo." Marie Kondo is a Japanese organizing...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

There are a lot of handy tools, browser add-ons and scripts out there to save you time and make your job easier! We thought we would share our...

For many advertisers, Yahoo Gemini is a 3rd tier advertising network. Google is the obvious 800-lb. gorilla and is getting a strong challenge from...

  A feature I’ve loved in Google Analytics and desperately wanted in Google AdWords is now here: Notes! have many spreadsheets filled with...

If you've ever attended a conference, you've likely been in a session with a great moderator and one with a not-so-great moderator. While a...

Working from home is becoming a popular option for many industries. For some marketers, working from home is the dream, but there may be unexpected...

Scripts have been a buzzword for awhile now in the PPC world, but if you're like me you've still been hesitant to test them out. However, I'm...

Today I want to talk about one of the features in the new AdWords interface that has been much improved compared to the legacy interface: the...

Here at Clix, we love finding new ways to save time in our workdays to help make us more efficient and productive. Whether it's automating ad...

Over the years, I have written quite a bit about AdWords Editor. During that same time, there have been a lot of changes with AdWords Editor. I want...

Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always...

Time is one of your most valuable assets, and there are a lot of opportunities to waste time during the workday. In order to increase productivity,...

The internet doesn’t sleep... which can be good and bad for digital marketers. If you’re like me, you like to thoroughly prepare for time out of the...

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even...

Imagine you're in charge of managing an AdWords account and you get one of those dreaded emails about disapproved ads. Now imagine it's not just an...

Yahoo has been making strides lately to continue to improve their Gemini UI. They recently rolled out a very helpful Dimensions tab where you can...

Every great pay-per-click campaign manager knows that 'set it and forget it' is never the way to go when responsibly managing a PPC campaign. PPC...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

I like finding clever ways to do things faster, save time, stay organized and have attention to detail. If you work in 2017 and are a PPC pro, I bet...

Filters are one of those features that virtually every web platform or shopping site has. However, I feel filters are very under-used. Here are 3...

When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received...

As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but...

Search Term Reports.  In many ways, they are the backbone to the life and health of a PPC account.  They reveal to you how Google is interpreting...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

Although I surely love coffee, I hope you don't use “coffee filters” more than data sorting filters.  My personal favorite filters in PPC are Excel...

I've been in the PPC industry for about 7 years now. (Yikes!) Although that's not a lot of time in most industries, it's a lifetime in ours. Over...

As we celebrate the first day of Spring this month, it got me thinking about spring cleaning. My husband and I bought a house last year, and even...

I am all about efficiency, so one of the features I fell in love with in the last year is Facebook's Saved Audiences feature. What are Saved...

As I start a New Year, I like to take some time to think about channel features I can test out that didn't get implemented the previous year. I'm...

Conferences, work travel, remote work: Chances are if you're a PPC professional in 2016, you've likely done these things. So how do you keep up...

  Scripts have been a PPC buzz word for awhile now. If you haven’t tried them in your accounts or seen any presentations about them, you might...

A few months ago, Brad Geddes shared an insightful presentation about Quality Score analysis at SMX Advanced. He recommended that companies analyze...

Account analyses of any kind are some of my favorite tasks. I love digging in and finding the source of problems and helping come up with effective...

Anyone who has been driving with me knows that I'm not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the...

  Free creative tools are nothing new to the interwebs. They're handy and don't require a graphic designer to put together decent looking...