In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets....
I've been spending a lot of time working in Facebook Ads recently and wanted to share some tips I've learned when it comes to improving performance....
Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads....
This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting...
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and...
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...
Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more...
"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...
Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...
The official Facebook for Business page posted last week about the new Facebook Lead Ads. The post didn't get a ton of fanfare, but this is a really...
Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...
Facebook recently announced that it would be opening up Instagram ads to all throughout this year. Previously, Facebook has limited ads on its photo...
Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new...
Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...
Logged in to manage a client's Facebook Ads account today and was greeted by a friendly update announcement. Turns out that targeting, placement and...
Remember when Facebook required a .edu email address to join? When you could still get a simple one-word username on Twitter? When LinkedIn only had...
We're joining forces with Hanapin Marketing to bring you the best of social PPC with our How to Win at Social PPC webinar series. First installation...
The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...
A few weeks ago my friend and colleague Robert Brady wrote an article pertaining to the lack of support offered small advertisers on Google AdWords....
Running Facebook Ads? Then you feel my pain when it comes to the clunky interface, it’s no secret that the Facebook Ads Manager UI leaves much to be...