Today’s post is written by Guest Author, Cassie Oumedian – digital marketing veteran and active consultant. We’re excited to share insights and...

  This is part of our August series about Q4 planning. For ecommerce businesses, Q4 is often when we generate the most revenue with holidays...

With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While...

Your organic social media strategy can fuel your online efforts at a much lower cost. Followers of your brand will interact and share your posts,...

As machine learning continues to advance in many of our ad platforms, it's important to know what levers are still available to pull to help regain...

When advertising on Facebook, there are many different options for ad placements. Within each ad set, you can choose to run automatic placements,...

If you are a leader or page administrator for a non-profit organization (NPO) that is active on Facebook, you may have received an important email...

Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display...

Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these...

In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets....

A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads...

Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your...

Like you, I'm looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn't ever enabled was...

As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...

Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April...

In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is...

Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for...

Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the...

  **This post was originally published in February 2019 and last updated in July 2021.** We have written about gaining access to client Twitter...

  Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising....

I've been spending a lot of time working in Facebook Ads recently and wanted to share some tips I've learned when it comes to improving performance....

Looking back on 2018, one of the more effective audience targets we've been able to leverage in our campaigns is Lookalike audiences. If you're...

On January 2 of last year, I blogged about the changes in Google Ads (Adwords) from the when it began in October of 2000 to the time of writing....

Geographic targeting is one of the most basic and obvious targeting methods that we use as marketers. Just because it's a basic staple of our...

  Instagram stories launched in August 2016 and grew in popularity with over 400 million accounts using them today.  They were added to...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

One of the biggest pain points some of my clients have when it comes to jumping into Facebook is the need for quality images and ads. Smaller...

SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook...

Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads....

A few weeks ago, we wrote about "How to Set-Up Google Responsive Search Ads." Along the same lines, Facebook has a similar ad variation available...

In July, Facebook began rolling out updates to their Custom Audiences. Facebook announced today, August 15th, as the date for removal of Partner...

Automated rules in Facebook Ads can help you save time, alert you to account issues, and ensure that you make necessary edits in a timely manner....

Today marks the day that Facebook had originally announced as the date for removal of the Partner Categories from the interface. However, this date...

A few months ago, I wrote about discontinued Facebook reporting metrics. Since then, Facebook updated their Ads Reporting section to make it much...

Here at Clix, we love nonprofits! They are doing some of the best work in our communities. Over the years, we have worked with several nonprofit...

About a month ago Tim Jensen wrote a post here about how Facebook advertising would continue after the Cambridge Analytica scandal. The general...

If you're just diving into Facebook advertising, it's pretty easy to get overwhelmed by all of the options available to you. One option that...

A few weeks ago, I wrote about reporting metrics that are not available in the new Adwords UI.  It wasn't long thereafter that I saw this little...

Our #PPCchat discussion on April 10 dealt with how advertisers are responding to Facebook’s recent targeting changes. If you aren't familiar,...

A while back we wrote about 2 audiences to exclude from your next Facebook campaign. Excluding those folks from the start of your Facebook campaign...

This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting...

Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and...

  It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative...

Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the...

Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...

Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is...

Ad testing is a crucial piece of any Facebook Ads strategy but also can often be a painful aspect to set up. Creating multiple ad variants quickly...

Facebook Carousel Ads have become a very popular ad unit recently. Advertisers are loving the ability to engage the audience with more than one ad...

Updated: November 19, 2021 Setting up the Facebook pixel to properly track ad performance can potentially entail several steps: not just adding the...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

Facebook lead ads were released back in 2015  and have grown to be one of my favorite ad types for this platform. Lead ads have gone through a few...

Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a...

I recently walked a couple of team members through campaign creation in Facebook and I remembered how different and sometimes overwhelming the...

ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it's sometimes...

Facebook has an impressive amount of targeting options and one of my favorites is the Lookalike Audience feature. These are a great way to reach...

For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do...

Facebook launched their Audience Network in October 2014 and have slowly grown the network over the last 2+ years. Reading on the Facebook Business...

I am all about efficiency, so one of the features I fell in love with in the last year is Facebook's Saved Audiences feature. What are Saved...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more...

Custom audiences are great. There... I said it. The ability to upload customer/user/lead data as a method for targeting, exclusion or to create a...

Good Friday friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdEspresso The Great A/B...

Happy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's #PPC News & Views! From the Experts Search Engine Watch...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

Last week Facebook announced new video ad features, allowing advertisers to better connect with consumers.  In addition to the new features,...

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...

In case you missed it, Facebook rolled out an ad format to mobile users called Lead Ads in October of last year. They allow advertisers to collect...

Surprise! Facebook Ads is one of the most important advertising channels at present. If you didn't know that, I'll give you a minute to pull your...

I need to get something off my chest. It's a rant, so you've been warned. Hey Facebook! Bid amount is NOT an advanced option You're a multi-billion...

Marketer's spend tons of time identifying audiences that will be targeted, useful, and successful for their Facebook Ads campaigns before they...

Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views. From the Experts iProspect Bing is...

  Happy Thanksgiving! Here at Clix, we are thankful for so many different tools and features that make our life easier and more productive...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

Ok e-commerce advertiser friends. Time for a wake up call! How many of you have your e-comm blinders on and are solely focused on your Google/Bing...

Facebook announced Tuesday that mobile Pages are being updated to help consumers seamlessly connect with business owners. The changes are designed...

The official Facebook for Business page posted last week about the new Facebook Lead Ads. The post didn't get a ton of fanfare, but this is a really...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...

Facebook recently announced that it would be opening up Instagram ads to all throughout this year. Previously, Facebook has limited ads on its photo...

Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new...

One of the many benefits of Facebook targeting, is the ability to really hone in on your target market with all of the hyper-specific targeting...

This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...

As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads...

Logged in to manage a client's Facebook Ads account today and was greeted by a friendly update announcement. Turns out that targeting, placement and...

Remember when Facebook required a .edu email address to join? When you could still get a simple one-word username on Twitter? When LinkedIn only had...

We're joining forces with Hanapin Marketing to bring you the best of social PPC with our How to Win at Social PPC webinar series. First installation...

Blogging is all about being topical and relevant. It is an open platform that is part news and part opinion. Well, considering I can think of...

Have you played with the New Facebook Insights yet? There’s a lot of good stuff in the revamped version of Facebook Insights including data related...

Insert standard sentence about Facebook growing and us not being able to ignore it. As search marketers we all know Facebook is kind of a big deal,...

The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...

A few weeks ago my friend and colleague Robert Brady wrote an article pertaining to the lack of support offered small advertisers on Google AdWords....

We can all agree that Facebook is huge and the stats back it up. Total monthly active users are at 1.11 Billion (with a "B"), daily active users is...

Earlier this month I told you guys about 5 Reasons Why Facebook Editor Is My BFF. This week I've got more good stuff for you on Facebook Editor....

Running Facebook Ads? Then you feel my pain when it comes to the clunky interface, it’s no secret that the Facebook Ads Manager UI leaves much to be...