Smaller PPC budgets can be a challenge when you or your client team has a ton of ideas and not enough budget to execute them all at once. This...

I really do love running experiments in Google Ads. I get super annoyed when I make a change, say adding new ad variants, and then the new...

We first started seeing image extensions in Google Ads accounts in 2020. This new extension option was rolled out to all advertisers in May 2021....

Today’s post is written by Guest Author, Mike Nelson – Co Founder of Four15 Digital. We’re excited to share insights and guidance from additional...

In October, we featured on the blog a guest post entitled How to Create “Excellent” Ad Strength RSAs in Bulk For Google Ads, which had some great...

If you're like me, you may have dabbled in testing regular Broad match keywords without stellar results over the past few years. However, with the...

Earlier this month, Google rolled out a new campaign type, Performance Max, to all advertisers worldwide. Next year, Smart Shopping and Local...

If you've been managing Google Ads for long enough, you might remember when Google would only spend 20% over what your daily budget was set at. So...

Video ads are all about awareness and branding, but they don't give you leads, right? Think again. YouTube's Video Action campaigns (formerly...

Earlier this year, Google rolled out the Insights page to all advertisers that curates custom insights based on your business. I find it's still one...

This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many...

Let’s start with a story... I recently took over an ad account that had a handful of campaigns set up in a seemingly strong structure. There were...

Each year, Google makes changes to its Merchant Center Data Specification to create a better experience for shoppers and advertisers. For 2021, they...

The Auction Insights report in Google Ads lets you compare performance of your ads with other advertisers who are competing within the same auctions...

In the interest of continuing to evolve with what our readers, clients, colleagues & prospects need from our team of experts, the team here at...

If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1,...

A PPC manager who's spent any time in Google Ads has likely dealt with more ad disapprovals than they'd care to. While disapprovals can sometimes be...

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can...

We've written a few posts already about Google's recent change to reduce the number of search terms visible within Google Ads accounts and its...

On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an...

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I...

On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report....

Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1,...

Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location...

Google Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered...

Learn more about the demographic categories in Google Ads.

Now that we're more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount...

In May of 2020, Google Ads announced Discovery campaigns were available worldwide. If you've set up any sort of awareness campaigns within Google,...

Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new...

One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive.  According to Google, the GDN...

If you're a retailer running ads on Google, it's likely you are running both Search and Shopping campaigns types. However, it can be difficult to...

When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...

Search behaviors have drastically changes over the last few months due to the current pandemic. In response, Google has launched new features Hotel...

Google is continually expanding its list of ad extensions to give advertisers options to enhance their ads. One of their latest extensions that is...

Yesterday, Search Engine Land cued us in on a big scoop we want to make sure you didn't miss because it really is pretty big. In this post, we...

As PPC marketers, we should be getting used to automation within the Google Ads platform. Already, Google can automate your audience targets, your...

  When Responsive Search Ads first came to be with Google, we were excited to try them out. The idea was fabulous! However, we encountered two...

Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first...

We've all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don't make sense based on...

If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in...

Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...

If you're like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It's been my go to...

Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search...

Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday...

As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...

    Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don't worry....

By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from...

Over the last year, Google has rolled out some updates and new features in regards to smart bidding. In August 2018, Google started automatically...

When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the "Conversions"...

Earlier this year I wrote about how I noticed clicks from countries like Iran, Cuba, Syria, etc. that were under OFAC sanctions (meaning US...

Google announced in February of this year that average position was going to be removed from the interface. Well, the time is near as they've...

Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of...

Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...

In every Google Ads account, there is a Recommendations section. It's in the left nav right between Overview and Campaigns, so Google is giving it a...

Ad disapprovals are an inevitable part of a PPC manager’s life, whether due to a faulty landing page or unintentional use of trademarked terms....

Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they're also starting to...

We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant...

While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last...

We wanted to do a recap of all of the announcements at yesterday's Google Marketing Live 2019 event, but we figured out many other sites were going...

Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the...

Back in April 2018, Google rolled out changes to its heavily-used Keyword Planner. These changes came in conjunction with its new interface and some...

If you're running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It's the report...

While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...

Google Ads recently announced that it will be sunsetting the average position metric in September of this year. Average position is very commonly...

Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to...

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers...

In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being...

  Getting product announcement emails from Google Ads on a Friday is usually a bad sign and the email today was no different. Here is the email in...

Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly,...

When Google switched over to the new ads interface, one of the elements I missed the most was the Dimensions tab. I would use those reports almost...

Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...

Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the...

  Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising....

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is...

Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often...

Last year, Google implemented wide-sweeping changes for Google AdGrants accounts. Initially, those changes transformed some Grants accounts and hurt...

  Over the years I've had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up...

The other day I was doing an audit of geographical performance so I could set up some bid modifiers. In the Google Ads interface there are a few...

I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...

Earlier this year, Google rolled out Responsive Search Ads for Beta testing in its continual push toward automation. This feature is still in open...

Recently,  Google announced they would be "extending call and message reporting to more places." Sounds pretty innocent and downright helpful on the...

Google's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they...

For several years now, streaming devices and Smart TVs have been the elephant in the room for traditional cable companies and therefore, the way...

For every Google Ads advertiser who's wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad...

Google recently announced new metrics to measure ad position. Since right rail ads no longer exist, and search results often vary the number of ads...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

I don't know what tasks eat up a lot of your time each week, but for me, it's custom reporting. Much of it is fairly nuanced and can't be automated....

Google's Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface...

Earlier this month I wrote about how Google is making Location Extensions automatic for advertisers. This got me thinking about how much has changed...

Google Ads is once again automatically opting advertisers into a previously optional feature. This time, it's for Location Extensions and Google My...

Exact: strictly accurate or correct Google Ads has long employed 4 main keyword types; broad, phrase, exact & negative. Today, we need to have a...

Google Tag Manager is one of our favorite tools here at Clix and we highly recommend it to any clients who are not already utilizing it. GTM allows...

Google tries very hard to educate advertisers on how they can improve their efforts on Google Ads. There is an entire section of the new Google Ads...

  Expanding your local PPC campaigns into new international markets is a strategy that should be well thought out and planned or your expansion...