Earlier this year, Google rolled out the Insights page to all advertisers that curates custom insights based on your business. I find it's still one...
Each year, Google makes changes to its Merchant Center Data Specification to create a better experience for shoppers and advertisers. For 2021, they...
The Auction Insights report in Google Ads lets you compare performance of your ads with other advertisers who are competing within the same auctions...
A PPC manager who's spent any time in Google Ads has likely dealt with more ad disapprovals than they'd care to. While disapprovals can sometimes be...
On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report....
Now that we're more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount...
When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...
We've all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don't make sense based on...
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...
In every Google Ads account, there is a Recommendations section. It's in the left nav right between Overview and Campaigns, so Google is giving it a...
While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last...
Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...
Back in April 2018, Google rolled out changes to its heavily-used Keyword Planner. These changes came in conjunction with its new interface and some...
While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...
Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly,...
Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...
Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often...
Last year, Google implemented wide-sweeping changes for Google AdGrants accounts. Initially, those changes transformed some Grants accounts and hurt...
I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...
I don't know what tasks eat up a lot of your time each week, but for me, it's custom reporting. Much of it is fairly nuanced and can't be automated....
Google's Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface...
Earlier this month I wrote about how Google is making Location Extensions automatic for advertisers. This got me thinking about how much has changed...