Google AdWords

Google vs Bing: Ad Extensions

In the PPC industry, it seems like not a day goes by without the release of something new. With Bing Ad’s latest release of Structure Snippets, I...

Quality Score Is Not A KPI

I know there's a lot of focus on Quality Score in the paid search world. I even co-authored the Ultimate Guide to Quality Score back in 2011. But as...

Gmail Ads For All!

Have you looked in your AdWords toolbox lately? With all of fun features available, you may have missed that Gmail Ads are now available within the...

The Dark Side Of Remarketing

When Google introduced Remarketing back in 2010 it offered advertisers an exciting new way to "follow" those pesky non-converting visitors around...

10 Must-Try, Online PPC Tools

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...

The Day After E-Day

As you've been hearing about for several months, yesterday, July 22nd, was the day that Google planned to upgrade all campaigns to their new...