Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword...
The majority of Google Ad's releases this year have been focused on machine learning. The new feature I am most excited about is Google's Responsive...
If you are advertising on Google Ads, you've likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts...
I had the opportunity to present recently at a monthly meeting of the Utah Digital Marketing Collective (Utah DMC, formerly SLCSEM). I spoke about a...
A couple weeks ago we had a post about reporting metrics in the new AdWords UI. This post explained the metrics that wouldn't be migrated as well as...
Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed...
A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied...
No doubt, there has been an amazing shift in the number of digital voice services out there and the users utilizing them. Here are just a few of the...
Over the years, I have written quite a bit about AdWords Editor. During that same time, there have been a lot of changes with AdWords Editor. I want...
I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...
Google has generously made available a way for non-profits to extend their voice via free search ads through a program called Google Ad Grants. It’s...
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece...
Google has many targeting options available to help advertisers reach the correct audience. One of the settings you need to select for each campaign...
A good ole' Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power...
This may come as a shock, but I like things that are free and add value. That's why I have always loved ad extensions. They allow advertisers to add...
When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how...
I know there's a lot of focus on Quality Score in the paid search world. I even co-authored the Ultimate Guide to Quality Score back in 2011. But as...
The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...
If you work for a non-profit or even know someone associated with a non-profit in any way, please read this article because Google has a program for...
This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. It seems like every third or fourth update Google...
"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...
Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...
In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on...
It's the mooooooooost wonderful time of the year. And the most stressful. And the one with the most offers. And the one where the "do all the things...
Segments are a wonderful feature in Google Adwords. Although they are not new, segments are easily overlooked in value. Using the Segments drop down...
Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers...
The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can...
Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...
Facebook recently announced that it would be opening up Instagram ads to all throughout this year. Previously, Facebook has limited ads on its photo...
Demographic data, connected with search intent, is the Holy Grail of online marketing. Demographic data allows you to make sure you're targeting the...
Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...
Earlier today, there was an official announcement on the AdWords blog about Upgraded URLs. What are they? Let's have a look. Tagging the Old Way For...
Creating a new campaign is exciting work. You have the opportunity to start out fresh, with brand new keywords, brand new ad copy, and new targeting...
Quality score has been a hot topic recently. Over the past few months there've been a good number of "opinion" pieces about quality score as well as...
We've known about Enhanced Campaigns now for several months (February 2013 to be exact). The deadline for upgrading was delayed once. New "enhanced"...
One of the major benefits of pay-per-click (PPC) marketing is the incredible granularity of data. Nowhere is this more visible than the search query...
If you're like me or thousands of other Google AdWords advertisers, you have lamented the loss of the "old school" AdWords reports. Last year Google...
by Joseph Kerschbaum Director of Client Services, Clix Marketing Automated rules recently became available in all Google AdWords accounts, so now is...
by John Lee Advertising Account Manager, Clix Marketing One of the biggest advantages of using a wide range of the available Google products is that...
Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal....