Today’s post is written by Guest Author, Cassie Oumedian – digital marketing veteran and active consultant. We’re excited to share insights and...

Are you on Instagram? Most of my clients are on Facebook, but I have found that some B2B clients are hesitant to branch out into Instagram. Whether...

With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While...

In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets....

When brainstorming about new testing ideas for a client, I remembered the launch of interactive ads in Instagram Stories. They launched last year,...

The power and influence of Instagram is growing more every year. With over a billion users, only Facebook and YouTube have more daily active users...

I was scrolling through PPC posts the other day and came across "Instagram Ads for Real Estate Marketers: 10 Best Practices." Since I've had clients...

  Instagram stories launched in August 2016 and grew in popularity with over 400 million accounts using them today.  They were added to...

My post on "How to Boost Instagram Posts As an Agency" yielded quite a few logistical questions on surrounding Instagram. There is definitely a...

This is a guest post by Akvile DeFazio, President of AKvertise, Inc. You already know that content creation is a great strategy for promoting your...

While Facebook marketing is all the rage, a couple of my clients are shifting their focus more to Instagram.  The younger audiences in this channel...

One of my favorite tasks to undertake is research about a new industry, client or market. Of course, I utilize the search engines to their fullest...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

This is the first day in our "What I Fell In Love With In PPC This Year" series. Each post will talk about a new channel, feature or strategy that...

Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more...

Happy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's #PPC News & Views! From the Experts Search Engine Watch...

I need to get something off my chest. It's a rant, so you've been warned. Hey Facebook! Bid amount is NOT an advanced option You're a multi-billion...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...