Back in April 2018, Google rolled out changes to its heavily-used Keyword Planner. These changes came in conjunction with its new interface and some...
Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed...
I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...
A couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was...
We all know about the importance of negative keywords, that's certainly nothing new. But why wait until your search queries start rolling through in...
Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers...
This past week I was reviewing search query reports (SQRs) and came across a whole batch of keywords related to European soccer. This was perplexing...