If you're like me, you may have dabbled in testing regular Broad match keywords without stellar results over the past few years. However, with the...

On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an...

The other day I was doing some keyword research for the term "interview guides". Looking over the SERP for the term I saw a lot of help and advice...

Back in April 2018, Google rolled out changes to its heavily-used Keyword Planner. These changes came in conjunction with its new interface and some...

If you're running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It's the report...

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is...

Exact: strictly accurate or correct Google Ads has long employed 4 main keyword types; broad, phrase, exact & negative. Today, we need to have a...

Back in August of last year, Kristin wrote a great post about how to get started advertising on Amazon's Seller Central. If you've been advertising...

Yesterday we talked about some updates to the AdWords Keyword Planner tool. We're always on the lookout for new, cool tools that can improve our...

If you haven't done keyword research in Google's keyword planner in a while, there is an update in the new UI that you may have missed. There are...

Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed...

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...

Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and...

AdWords announced last year that they would be rolling out a new user interface during 2017, along with a handful of new features and tools. So far...

One of my favorite reports in Google AdWords is the paid & organic report. It's one of the only places where you can see how paid and organic...

(source) As part of our onboarding process for new clients, we'll discuss who they find to be their top competitors. Then we'll ask them to give a...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless,...

AdWords has long billed itself as a self-serve platform that anyone could use to quickly reach millions of people. They've backed off some of that...

Account analyses of any kind are some of my favorite tasks. I love digging in and finding the source of problems and helping come up with effective...

Anyone who has been driving with me knows that I'm not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the...

Recently I had the opportunity to go to a large waterfall just outside Yellowstone National Park called Mesa Falls. This waterfall is as tall as a...

As I was attending Pubcon Austin 2016 I made the wise decision to attend a session being presented by Purna Virji. For those of you who don't know...

A couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was...

Whether a campaign is big or small, spending a few dollars a day or hundreds of thousands of dollars a month, effective AdWords campaigns take time...

The beauty of search marketing is that there is no lack of tools, especially for keyword research. Read about a few sources that you may not have...

We all know about the importance of negative keywords, that's certainly nothing new. But why wait until your search queries start rolling through in...

This is a guest post from Joe Putnam, Director of Marketing at iSpionage.  AdWords is more competitive than most advertising mediums. If you choose...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts CPCStrategy How to Use...

Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate...

Last week something magical happened. The kind folks at SMX indulged my goofy side (well, Ginny Marvin did) and ran with a crazy idea. A panel...

I've noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading....

Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers...

  One of my favorite necessary PPC tasks is checking out the search query reports in AdWords and Bing. It’s a great way to get an inside look...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

For many PPC managers, it's an easy jump to begin targeting other English speaking countries in accounts. No translation help required and as long...

Keyword research is a necessary task in PPC, but luckily, there’s lots of great tools out there to make us more productive. Whether you’re new in...

A couple of weeks ago, John wrote about Bing moving to Enhanced Campaigns and the relative lack of outcry about it. Since it had been preceded by...

The keyword tool planner has gone through a lot of changes over the last couple years and it appears another one is coming. Here is what I...

"Can't we just pause anything under our goal CPA?" Sometimes it's hard to explain what an ecosystem a paid search account actually is. All these...

March Madness is upon us. That delightful time of year when every casual sports fan of any variety becomes a veritable guru of sporting...

Small businesses the world over want to play ball with the "big boys" generating new business with PPC. They can and should do just that. However,...

As a good manager, you're constantly testing new ad variations, keywords, bid multipliers, etc. throughout the year and making optimizations based...

As a PPC advertiser, you are familiar with the concept of keyword research. For many, this is a one-dimensional activity: Go to the Google Keyword...

This past week I was reviewing search query reports (SQRs) and came across a whole batch of keywords related to European soccer. This was perplexing...

You're so vain! Ok... maybe not as vain as Woody here. But what about your PPC keywords?  Vanity Keyword Definition: Keywords chosen not for...

So much attention is paid to the keywords you select to bid on in your PPC accounts, but sometimes the keywords you choose to not bid on can be...

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...

All Agencies and Advertisers deal with the somewhat sticky issue of Brand terms. How do you assign a target Cost-Per-Acquisition (CPA)? Are you...

If you are even just an average PPC manager, you know basic keyword research: brainstorm on some root terms, plug them into a keyword tool and then...

by Joseph Kerschbaum Director of Client Services, Clix Marketing We began our discussion on utilizing Google AdWords' Search Funnels to enhance the...

by John Lee Search Marketing Manager, Clix Marketing A few years ago, quality score was all anyone in the PPC biz could talk about. All the blog...