One of the biggest signals for online shoppers are the reviews of your product or service.  What do your customers think of you? Are you responsive...

  In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc. Often, the...

Google's Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface...

AdWords announced last year that they would be rolling out a new user interface during 2017, along with a handful of new features and tools. So far...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

While attending Pubcon 2016 in Las Vegas, I heard a ton of great sessions and met lots of people smarter than me (always a good measure of whether...

Anyone who has been driving with me knows that I'm not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the...

Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental...

This is the second  part in a two-part series about choosing the right image(s) for your PPC landing pages. If you missed my first post, PPC Landing...

Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for...

Whether a campaign is big or small, spending a few dollars a day or hundreds of thousands of dollars a month, effective AdWords campaigns take time...

This is the first in a two-part series about choosing the right image(s) for your PPC landing pages. This post will focus on the technical aspects...

Happy Friday and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! Ad Espresso We Analyzed 7,712 Twitter Ads And...

Landing pages are always a hot topic in the PPC world. While doing some research for my own tasks a while back, I noticed a lot of tips out there...

This is a guest post from Joe Putnam, Director of Marketing at iSpionage.  AdWords is more competitive than most advertising mediums. If you choose...

Managing paid digital campaigns requires a lot of creative juice, and sometimes you come down with the PPC equivalent of writers block. You look at...

I've noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading....

Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers...

A few weeks ago, I wrote a post about the newest member of your sales team. Spoiler alert: it’s your website. Your website may be the first...

For better or for worse, your landing page is a part of your sales team.  A crucial part in fact – especially if you are doing or have any...

We all know that landing pages need to be relevant, concise, and encourage action by the visitor. In fact, we have written quite a lot about landing...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

Lead generation accounts are their own unique challenge. Unlike ecommerce accounts where each conversion point adds revenue, lead generation can...

The other day I was browsing Facebook and saw the following ad on the right side of my feed: Having recently flown on Alaska Air I figured this was...

Another year, another great HeroConf event! The city of Portland delivered on expectations with beautiful weather, Voodoo Doughnuts and lots of fun...

This post marks the fifth of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

I’ve been doing some research for landing pages recently and was curious as to the content I could find on PPC Blogs. First of all, oh man. There’s...

This is a guest post by Nick Stamoulis, President of Brick Marketing One of the biggest differences between the B2B and B2C industries is the length...