LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people "based on the topics members read, comment on,...

We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren't the only ones who need a Q4 plan. Here are a few of...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...

The last quarter of the year is an important one. No matter what audience you’re targeting, many decisions about next year’s budget are determined...

  My B2B clients are always searching for ways to decrease cost per lead in LinkedIn. Given the introduction of additional advertising features in...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

Lead generation ads are a great tool for advertisers to generate leads without needing to send users off platform to their landing page. During that...

As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their...

In Ecommerce businesses, a sale is the primary call to action. The end goal is to get someone to purchase a product and, for the most part, that’s...

CRMs are an incredibly powerful tool for PPC advertisers to improve account performance, but many times they get overlooked or not looked at at...

As more B2B advertisers search for ways to get in front of their audiences during the COVID-19 pandemic, a webinar seems like an obvious option....

Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While...

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers...

No matter what type of business you run, the price of your offer is always a factor in the buyer’s decision. There are plenty of pricing theories...

If you're looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can...

Over the years people (me included) have openly wondered if there would come a time when Google would stop just selling advertising and move into...

I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I've been spending a good chunk of my days in...

LinkedIn Lead Gen Forms have been available to advertisers for just over a year now. Over the last year, we have tested Lead Gen Forms and offered...

When promoting a SaaS product, your target audience is often saturated with messages from multiple competitors to try similar products. Building...

If your clients are like mine, they’ve been talking about the fourth quarter for a while now. Q4 is a time when sales teams are trying to close the...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and...

Facebook lead ads were released back in 2015  and have grown to be one of my favorite ad types for this platform. Lead ads have gone through a few...

Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new...

Lead Gen Forms for LinkedIn ads are the newest ad type available to advertisers. I've seen great performance from Lead Ads in Facebook and was...

Last month, I had the pleasure of speaking at HeroConf London and had a great time doing so. My topic: Making Dynamic Search Ads a Tool for All...

  Anyone who has worked on a PPC lead generation account knows that these accounts are an inherently different kind of beast than e-commerce....

Much has been written about B2B targeting in the digital advertising space. For good reason, too. B2B targeting is a complicated topic with myriad...

The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...

There's a lot of information and insights that can be gained from Google Analytics. You can pull reports for days, pour over data until your eyes...

Happy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's #PPC News & Views! From the Experts Search Engine Watch...

Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for...

This is the first in a two-part series about choosing the right image(s) for your PPC landing pages. This post will focus on the technical aspects...

Happy Friday and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! Ad Espresso We Analyzed 7,712 Twitter Ads And...

Landing pages are always a hot topic in the PPC world. While doing some research for my own tasks a while back, I noticed a lot of tips out there...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AcquisioBlog Knowing...

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...

In case you missed it, Facebook rolled out an ad format to mobile users called Lead Ads in October of last year. They allow advertisers to collect...

Last week, I wrote an article for Search Engine Watch expressing my feelings (frustrations?) about folks who still don't have dedicated thank you...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

Managing paid digital campaigns requires a lot of creative juice, and sometimes you come down with the PPC equivalent of writers block. You look at...

Over the last couple years, lead gen accounts have been making some changes. First, success was determined solely by the number of leads you...

The official Facebook for Business page posted last week about the new Facebook Lead Ads. The post didn't get a ton of fanfare, but this is a really...

Lead generation accounts are their own unique challenge. Unlike ecommerce accounts where each conversion point adds revenue, lead generation can...

As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus...

Last December, for the first time, Google began reporting in-store visits so advertisers could finally measure how their online efforts translated...

This is a guest post from Luke Alley, Director of PPC at Avalaunch Media I really enjoy tennis. Watching and playing it. One of my favorite players...