LinkedIn Ads has been rolling out several new features and we're here for it! In my last post, I outlined a couple of our favorites: device...

Here at Clix, we have several B2B clients, and LinkedIn is a crucial piece of their lead generation strategy. We spend a LOT of time on LinkedIn,...

We're big fans of LinkedIn Ads here at Clix. It's one of our core channels for many reasons, including stellar audience targeting options like job...

Ad copy CTAs (call-to-action) are essential for any digital ad campaign. They are the bridge between the consumer and the action you want them to...

As an agency with several B2B clients, we were excited when LinkedIn launched Document Ads back in September. Now that we’ve had a few months...

LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people "based on the topics members read, comment on,...

This post was originally published in 2019. We have updated it as of July 13, 2021 to reflect changes in the LinkedIn interface. Researching...

  My B2B clients are always searching for ways to decrease cost per lead in LinkedIn. Given the introduction of additional advertising features in...

Your organic social media strategy can fuel your online efforts at a much lower cost. Followers of your brand will interact and share your posts,...

Matched Audiences in LinkedIn are one the most powerful B2B features advertisers have in 2021. It gives advertisers of all sizes the ability to run...

Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner. Why run ads with a limited number of characters and a...

As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel...

When it comes to channels that allow for efficient work, most digital marketers would not think of LinkedIn. Google and Microsoft Ads both offer...

For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few...

Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options...

LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting...

This post was originally posted in March 2020 and was most recently updated in August 2021. Over the years, we have written several posts on how to...

I'm always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do...

Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While...

As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...

If you're like me, you blinked and it's late July! If you haven't had much time to keep up with updates and trends in LinkedIn this summer, do not...

This post was originally published in 2019. We have updated it as of July 13, 2021 to reflect changes in the LinkedIn interface. Researching...

  Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising....

LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting,...

Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some...

For advertisers running sponsored content campaigns on LinkedIn, you just got an early Christmas present. LinkedIn just announced they were fixing...

With all of the recent updates in Google Ads, you may have missed that there have actually been some exciting recent updates in the LinkedIn...

It's an exciting time to be an advertiser on LinkedIn. We recently received notice that there is now the option for Dynamic Ads in some of our...

This month, LinkedIn Ads rolled out an updated Campaign Manager interface. The refreshed UI offers a new presentation of data  and campaign...

Looking for a way to keep your LinkedIn content fresh and interesting? The recent announcement of carousel ads in this channel will do just that....

We received an email from LinkedIn this morning regarding updates to Campaign Manager. See below. This comes as the latest big update since the...

Updated December 10, 2021 For anyone running LinkedIn ads, the Insight tag provides both conversion tracking and the ability to build retargeting...

When most people think of advertising on LinkedIn, they think of traditional Direct Sponsored Content. While Direct Sponsored Content is still the...

I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I've been spending a good chunk of my days in...

LinkedIn Lead Gen Forms have been available to advertisers for just over a year now. Over the last year, we have tested Lead Gen Forms and offered...

The last few years have brought many changes to LinkedIn. In my opinion, the addition of conversion tracking and Matched Audiences have been some of...

This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. LinkedIn first introduced Matched audiences in April 2017. Matched...

LinkedIn Ads are great for B2B marketing. They have excellent targeting for business-related personas (i.e. job titles, seniority, company,...

LinkedIn has come to be one of my favorite advertising platforms over the last year. New features are constantly being released to give advertisers...

LinkedIn's Website Demographics is a web analytics tool available in LinkedIn's Campaign Manager. It was launched in the summer of 2017 and provides...

LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6,...

As an account manager who works with many B2B clients, I was excited when LinkedIn Ads announced the launch of conversion tracking in their campaign...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

Lead Gen Forms for LinkedIn ads are the newest ad type available to advertisers. I've seen great performance from Lead Ads in Facebook and was...

It seems like every time I log into LinkedIn there are new features popping up for advertisers. Most of these features have been staples in other...

LinkedIn has been adding quite a few new features lately. While there are still some changes and additions we'd like to see, LinkedIn is still my...

ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it's sometimes...

A few days ago I was having a conversation with a colleague about the discrepancies often seen between various data sources. The client in question...

The other day I added a new conversion type to a LinkedIn advertising account I manage (you can read a full walk-through on the process in this...

B2B advertisers rejoice! LinkedIn is rolling out conversion tracking and I've just found my first account with it. You know what that means:...

Well, with just about everything else in PPC, it depends. The end! Just kidding. We can do a bit better than that. In my experience, there are four...

This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene...

Happy Friday and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! Ad Espresso We Analyzed 7,712 Twitter Ads And...

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...

Job title targeting is one of the coolest and most compelling targeting options offered by LinkedIn Ads. You want to reach the Purchasing Manager?...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts CPCStrategy How to Use...

If you've created a LinkedIn campaign recently that was for sponsored updates, you may have notices a new checkbox at the bottom of the Audience...

Last week LinkedIn came out of nowhere to announce a revamped interface for their horribly out-of-date ad interface. For a company as large as...

This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads...

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and...

Remember when Facebook required a .edu email address to join? When you could still get a simple one-word username on Twitter? When LinkedIn only had...

In the spirit of the holidays and as an addition to our wish list for AdWords I would like to give LinkedIn my wish for the one tool I desperately...

Search partners. Syndicated search partners. Audience network. These are terms used by Google, Bing & LinkedIn for partner websites where they...

LinkedIn ads are a great way to help grow your business by targeting relevant potential customers.  But like all advertising channels. LinkedIn...

One of the immutable best practices of paid search revolves around tightly focusing your campaigns. Sometimes that process involves understanding...

LinkedIn is a fantastic professional social networking platform. That goes without saying. However, LinkedIn is quickly becoming a force in the PPC...

In our first two articles, Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 1) and (Part 2), we gave an...

In the previous article, Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 1), we gave an overview of the...

Blogging is all about being topical and relevant. It is an open platform that is part news and part opinion. Well, considering I can think of...

In advertising, demographic targeting provides the greatest opportunity for reaching your target audience at the lowest Cost-Per-Acquisition (CPA)...

The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...

A few weeks ago my friend and colleague Robert Brady wrote an article pertaining to the lack of support offered small advertisers on Google AdWords....

The popular idiom don’t put all your eggs in one basket is fully applicable to search marketing. As many search marketers will tell you,...

For advertisers with well-defined persona profiles, LinkedIn Advertising presents a great opportunity to reach your target audience. However, the...