6 Tips for Decreasing Costs in LinkedIn Ads
My B2B clients are always searching for ways to decrease cost per lead in LinkedIn. Given the introduction of additional advertising features in...
LinkedIn Targeting
4 B2B Audiences You Need to Create in LinkedIn Ads
As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel...
How to Create Retargeting Audiences in LinkedIn Ads
For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few...
4 LinkedIn Ad Testing Ideas
Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options...
New LinkedIn Ads Features You Should Know About
LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting...
LinkedIn Ads Introduces Interest Targeting (Plus Complete List of Targeting Options)
LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting,...
Give Your LinkedIn Performance a Boost With Group Targeting
Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some...
Leveraging LinkedIn Data on the Microsoft Audience Network [Beta]
Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for...