Smaller PPC budgets can be a challenge when you or your client team has a ton of ideas and not enough budget to execute them all at once. This...

Today’s post is written by Guest Author, Cassie Oumedian – digital marketing veteran and active consultant. We’re excited to share insights and...

As experts in paid digital marketing, the Clix team has experience in building and scaling campaigns for brands of all sizes. If you consider...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren't the only ones who need a Q4 plan. Here are a few of...

Today's post is written by Guest Author, Mike Ryan - Head of Retail Insights at Smarter Ecommerce. It is also the final installment to our August...

B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through...

Q4 is peak season for Nonprofit Organizations (NPOs). Unfortunately, it also lines up with the peak e-commerce season which means higher CPCs and...

The pandemic has been disproportionately hard on small to medium-sized businesses. The World Economic forum reported that as of just a few months...

Q4 can be stressful for everyone. For eCommerce advertisers, there is pressure to hit, or even exceed, goals during the holiday season. For many,...

  This is part of our August series about Q4 planning. For ecommerce businesses, Q4 is often when we generate the most revenue with holidays...

We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find...

The last quarter of the year is an important one. No matter what audience you’re targeting, many decisions about next year’s budget are determined...

With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While...

  Ever wonder how much ad performance may be linked to brand awareness? LinkedIn has recently started rolling out a Brand Lift Testing feature,...

Don’t miss this week’s biggest headlines in PPC including Google’s 3-strike policy for advertisers, updates to automated bidding,...

Influencer marketing has been growing in recent years, with US spending set to increase almost 34% this year, projected to exceed $3 billion...

Writing ad copy can sometimes be a tedious task, but it opens up the opportunity to enjoy it a bit more when you mix in a little bit of creativity....

  We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll...

The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...

After a decade in digital marketing, I’ve learned the only constant is change. But within change, there are consistencies that reoccur in the big...

One of the biggest signals for online shoppers are the reviews of your product or service.  What do your customers think of you? Are you responsive...

This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some...

This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it's important to...

In today's world of digital billboards, social media clutter, and countless other forms of advertising, how do your PPC efforts fit in anymore? You...

As we begin a new year, you might be tasked with preparing a presentation for an annual review meeting to cover 2020 campaign performance. Whether...

As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their...

CRMs are an incredibly powerful tool for PPC advertisers to improve account performance, but many times they get overlooked or not looked at at...

PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC...

It’s hard to know what to do with your PPC during the COVID-19 pandemic. We compiled a list of articles to try and help.

While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...

Back in 2017, I wrote the post 11 Google Chrome extensions that every PPC pro should try. I would guess that I have used one of those extensions...

No matter what type of business you run, the price of your offer is always a factor in the buyer’s decision. There are plenty of pricing theories...

We're in the midst of the biggest and busiest shopping season of the year. Consumers are using search to help them determine which brands and...

If you manage PPC accounts for clients, reporting plays a crucial role in your work process. According to this survey by Wordstream, 93% of agencies...

  Expanding your local PPC campaigns into new international markets is a strategy that should be well thought out and planned or your expansion...

Here at Clix, we love nonprofits! They are doing some of the best work in our communities. Over the years, we have worked with several nonprofit...

Q1 has already been eventful for the PPC industry, with several big changes coming down the pike for Facebook in the coming months, plus new...

Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and...

Businesses often store large pools of information about their customers, whether taken down in notes by service techs or stored in back-end...

Hailing from and still living in the Philly area, I’m hearing the Eagles buzz non-stop.  As a marketer, I can’t help but enjoy watching how local...

If you’re anything like me, you remember one of your least favorite classes in college being Statistics. “What am I ever going to use this for? Why...

Over the years, there have been many recurring discussions within the PPC landscape: should I adjust my structure to separate keyword match types?...

This is a guest post by Julie Friedman Bacchini, President of Neptune Moon, LLC. Local businesses have had some positive and negative developments...

Launching local PPC campaigns in a new international market involves much more than simply copying campaigns and adding new geographic targets. You...

This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. Software as a service (SaaS) organizations face some...

A few months ago, we released a great list of recurring tasks for account work. Some of my favorite reports and reviews to run fall under the...

This is a guest post by John Lee, Learning Strategist at Bing Ads/Microsoft. When a consumer starts the buyer journey for your product or service,...

Mobile is becoming more and more important to PPC success. Globally, the percentage of internet users on mobile and tablet surpassed desktop last...

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our...

Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a...

(source) As part of our onboarding process for new clients, we'll discuss who they find to be their top competitors. Then we'll ask them to give a...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless,...

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They're usually...

This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum...

For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do...

Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword...

After working for 7 years in the paid search industry, I have a long list of best practices taking up space in my brain. Many of these I...

  Over the last couple years, I’ve worked on some amazing accounts and I’ve worked on some challenging accounts. Sometimes the amazing accounts...

While attending Pubcon 2016 in Las Vegas, I heard a ton of great sessions and met lots of people smarter than me (always a good measure of whether...

Use Location Groups in AdWords to target customers based on their income, places that they are interested in, or their proximity to your...

Some astronomical amounts of start ups fail each year. There are many reasons why this happens, lack of organization, poor product planning, etc....

Recently I had the opportunity to go to a large waterfall just outside Yellowstone National Park called Mesa Falls. This waterfall is as tall as a...

Online marketing is awesome! You can reach people based on the keywords they search, how old they are, where they live, what television shows they...

There's a lot of information and insights that can be gained from Google Analytics. You can pull reports for days, pour over data until your eyes...

Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for...

I've read a couple of interesting pieces lately and they've gotten me thinking about my PPC skills. How valuable are they? Do they have staying...

Landing pages are always a hot topic in the PPC world. While doing some research for my own tasks a while back, I noticed a lot of tips out there...

Last month I confessed a few habits that I have while searching online, and I asked for others to do the same in a survey. I received 16 entries...

There's an often-overlooked tool in Google Analytics that I have brought into the fold for certain clients: Attribution. The A-word is a well-worn...

The other night I was watching Live, Die, Repeat. It's basically a sci-fi version of Groundhog's Day where Tom Cruise's character must stop an alien...

I’ll admit it, I don’t usually click on a paid ad when I’m searching. Maybe it’s because I don’t want to be the clicker who doesn’t buy something...

Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about...

Ahhh a New Year. A time for renewal, setting new goals, and stepping back to take a look at your marketing strategy. Marketing 101 has always been...

Inheriting new accounts or on-boarding new clients is always a great time to reassess your PPC management strategies and organization. It's always a...

Google’s Ad Display Network is big - really, really big. Last week comScore published it’s ranking of online activity and reported that the GDN has...

There are the millions of websites on the inter-web; getting in front of customers during their normal web activity, and connecting with them at...

I've noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading....

Over the last couple years, lead gen accounts have been making some changes. First, success was determined solely by the number of leads you...

I had the privilege of being invited to represent PPCers on a SEMPO hangout yesterday that was put together by their education committee. Never...

Lead generation accounts are their own unique challenge. Unlike ecommerce accounts where each conversion point adds revenue, lead generation can...

As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus...

Another year, another great HeroConf event! The city of Portland delivered on expectations with beautiful weather, Voodoo Doughnuts and lots of fun...

Last December, for the first time, Google began reporting in-store visits so advertisers could finally measure how their online efforts translated...

In previous articles, I've talked about a couple of business principles that play large roles in your PPC campaigns. If you didn't go to business...

Hey, all you young online marketing turks and turkettes: think you know it all? Think PPC/SEO/SEM stuff is so brand new that you have nothing to...