Ad copy CTAs (call-to-action) are essential for any digital ad campaign. They are the bridge between the consumer and the action you want them to...

When it comes to on-going and recurring PPC tasks, every account manager has a little different process for reviewing data, making adjustments and...

As machine learning continues to advance in many of our ad platforms, it's important to know what levers are still available to pull to help regain...

Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all...

Learn more about the demographic categories in Google Ads.

Google Ads recently announced that it will be sunsetting the average position metric in September of this year. Average position is very commonly...

I've been spending a lot of time working in Facebook Ads recently and wanted to share some tips I've learned when it comes to improving performance....

Is performance in your accounts heading south? Out of ideas on how to turn it around? We've all been there. Here are some of our favorite tips for...

Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed...

Yesterday we posted about positive changes to a Google Grant account with the use of CPA bidding. Those positive changes came after updates to the...

This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information...

Filters are a very basic, but incredibly useful feature available in Google. If you've been managing accounts for a while, there are likely certain...

Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always...

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...

Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is...

AdWords campaign experiments are a really great, controlled way to test how changes you make to a campaign affect performance. You can test just...

Starting this month, the Chrome internet browser will start flagging any website that is HTTP as "not secure" if they contain login fields, forms,...

Every great pay-per-click campaign manager knows that 'set it and forget it' is never the way to go when responsibly managing a PPC campaign. PPC...