PPC Industry

Learnings from HeroConf 2019

Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in...

PPC On the Go: 2018 Edition

A few years ago, I wrote a post on tips for PPC pros on how to remain productive when you're on the go. Since that article was published in 2016, I...

5 Common PPC Misconceptions

As I audit campaigns, I generally look for three main things: ways to reduce inefficient spend, ways to improve current efforts, and opportunities...

Building PPC Muscle

A couple weeks ago I wrote a post about how to recharge your PPC skills when you start to feel a little burned out. Staying fresh is important so...

Pubcon PPC Tips

Pubcon in Las Vegas is one of the most fun conferences you can attend. Obviously there are the myriad entertainment options in Las Vegas and all the...

How To Treat PPC Burnout

You don't have to work in a PPC account for very long before the symptoms start to manifest. You dread writing another ad variation. You loathe the...

10 Must-Try, Online PPC Tools

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...

PPC Rockstars Today: Tim Ash

A special PPC Rockstars today: Landing Page expert Tim Ash of SiteTuners joins me for another episode of PPC Clinic. We'll critique keywords, ads...

Win a Free Pass to PPC Summit

2.5 big things to share with you today: First, our friends at PPC Summit are running a contest – and the prize is free admission to one of their...