There's significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list...
In May 2016, we published a handy list of 30+ PPC blogs that publish great content about the digital marketing industry. Since then, there have been...
No doubt, there has been an amazing shift in the number of digital voice services out there and the users utilizing them. Here are just a few of the...
I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...
Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes...
The holiday season is upon us. That means that many companies are hosting holiday potlucks, parties and fun activities. But why should that team fun...
Ok, time to preach. Raise your hand if you feel overwhelmed sometimes with all of the new features thrown at you day in and day out. Raise your hand...
The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...
Inheriting new accounts or on-boarding new clients is always a great time to reassess your PPC management strategies and organization. It's always a...
The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can...
PPC campaigns have been a staple of many marketing budgets over the past five years, but a lot has changed in that same time. All CMOs know changing...
When Google AdWords unleashed Enhanced Campaigns, it appeared that the PPC world was going to self destruct. Consolidate device targeting?! How dare...
Earlier today, our friends over at PPC Hero posted their awesome The Top 25 Most Influential PPC Experts in 2014 list based on community votes and a...
Pubcon in Las Vegas is one of the most fun conferences you can attend. Obviously there are the myriad entertainment options in Las Vegas and all the...
Quality score has been a hot topic recently. Over the past few months there've been a good number of "opinion" pieces about quality score as well as...
There comes a time for all PPC account managers when something goes terribly wrong. You may or may not even catch yourself saying, "I've made a huge...
Tune in today at 4 PM EDT for my interview with Google's Conversion Optimizer on PPC Rockstars. Is Conversion Optimizer the best-kept secret in PPC?...
Is there synergy between SEO and PPC? Join me tomorrow, 2 March, as I interview one of the planet's top SEO experts, Stephan Spencer of Netconcepts....
Tune in to PPC Rockstars today at 4 PM ESt for my interview with Eli Goodman, Search Evangelist for comScore. Learn some juicy tips for getting info...
I'm jazzed to report that my first PPC Rockstars broadcast/podcast "airs" on WebmasterRadio.fm this coming Monday, May 12, at 4:00 PM EDT, 1 PM PDT,...
Guys. Dudes. My Friends. We're all lucky to be in a dynamic, fun, fascinating industry together. And at a time when the demand for what all we offer...
Over on Facebook I moderate PPC Pro People, a group of over 400 PPC professionals. We've accumulated a list there of sites with job listing services...