While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC landscape has changed over the...

In my six years (this month!) at Clix, I have written about A LOT of projects, tasks and updates. I generally like to write about things that are...

What a year 2019 was in PPC marketing! You've come back week after week for our latest blog posts throughout the year as we've covered the changes,...

During an internal Clix conference call earlier this year, I heard a coworker reference having a "first world problem." Maybe you've heard that...

Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in...

As we close out another year here on the Clix blog, we always think it's worth looking back at our top performing posts. 2018 was a big year with...

There's significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list...

Typically I write posts with step by step, actionable items you can take and implement right away. Today, I'm going to give a very short version of...

Over the past year I've had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf....

With it being Halloween, we decided to take a step back on the blog and pay homage to our favorite PPC channels by associating them with...what...

right  Earlier in 2018, we predicted what we thought would happen in Q2 2018. Some of those predictions were right! (Especially about Facebook) Now...

There are a lot of handy tools, browser add-ons and scripts out there to save you time and make your job easier! We thought we would share our...

As a "Welcome to August" present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your...

There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let's be honest: Not every "best" practice or method is...

On June 26, 2018, I hosted a #PPCChat discussion about using automatic optimization features in PPC (such as CPA bidding or the “optimize” ad...

If you've ever attended a conference, you've likely been in a session with a great moderator and one with a not-so-great moderator. While a...

A few years ago, I wrote a post on tips for PPC pros on how to remain productive when you're on the go. Since that article was published in 2016, I...

Q1 has already been eventful for the PPC industry, with several big changes coming down the pike for Facebook in the coming months, plus new...

Over the course of my career I’ve had the privilege to attend many industry conferences of all shapes and sizes. The first show I ever attended was...

Hailing from and still living in the Philly area, I’m hearing the Eagles buzz non-stop.  As a marketer, I can’t help but enjoy watching how local...

If you’re anything like me, you remember one of your least favorite classes in college being Statistics. “What am I ever going to use this for? Why...

In May 2016, we published a handy list of 30+ PPC blogs that publish great content about the digital marketing industry. Since then, there have been...

I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought...

No doubt, there has been an amazing shift in the number of digital voice services out there and the users utilizing them. Here are just a few of the...

It was mid-October when Google announced that the new AdWords experience was available to all advertisers and the floodgates opened; the PPC...

Some people think New Year's resolutions are cheesy, but I love them! I love taking time to reflect on the last year, evaluate where I am and set...

A new year often causes many of us to pause and reflect on the past before diving into the future. I recently stumbled down the memory lane path...

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it's entirety: It starts out...

We appreciate our readers so much and want to make our blog even better in 2018! We would love to hear from our readers regarding what content we...

  It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative...

As PPC managers, we generally have a lot on our plates. Many of us are balancing day to day account management, working to hit client goals,...

Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the...

Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes...

LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6,...

Updated: November 19, 2021 Setting up the Facebook pixel to properly track ad performance can potentially entail several steps: not just adding the...

I always get pumped up when a new advertising platform comes around, so when Quora announced last month that it was opening up its ad platform to...

Last week I had the opportunity to attend my first ever Hero Conf in sunny Los Angeles, California. It was a jam-packed couple of days full of...

Each year I speak at a couple internet marketing conferences like HeroConf Los Angeles, Pubcon, SMX West, etc. These conferences span multiple days...

The reasons vary, but one thing is true for all of us at Clix Marketing; we choose to work for Clix because of the camaraderie. All team members...

Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us....

Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us! It...

The holiday season is upon us. That means that many companies are hosting holiday potlucks, parties and fun activities. But why should that team fun...

  It's that time of year to count our blessings, and boy, is there a lot to be thankful for in the SEM world! Many of the major channels rolled...

A few months ago, Brad Geddes shared an insightful presentation about Quality Score analysis at SMX Advanced. He recommended that companies analyze...

Today’s post is the last in a series where we’ve been profiling each member of our leadership team here at Clix. We hope you’ve enjoyed getting to...

AdWords has long billed itself as a self-serve platform that anyone could use to quickly reach millions of people. They've backed off some of that...

Every year, no matter how great my summer is, I'm excited for fall. Just about all year long I am ready for the weather to turn a bit chilly, to...

Today’s post is the third in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

Ok, time to preach. Raise your hand if you feel overwhelmed sometimes with all of the new features thrown at you day in and day out. Raise your hand...

Today’s post is the second in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

Last week I had the pleasure of attending SMX Advanced and it did not disappoint! I came back home with a wealth of knowledge… and a few...

Some astronomical amounts of start ups fail each year. There are many reasons why this happens, lack of organization, poor product planning, etc....

"The average person looks at his or her phone 46 times every day," according to Time. Total across all Americans, we all collectively check our...

As I’m gearing up for SMX Advanced, conferences are top of mind. Luckily for me, SMX Advanced will be my third conference this year and,...

The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...

It seems like there's a never ending amount of things that need to be done on PPC accounts. That only amplifies when you work on a number of...

A few weeks back, fellow Clixie Abby asked me to answer a few questions for an interview series that she is working on. One of the questions that...

Today’s post is the first in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know...

One of the most rewarding parts of working at a PPC agency is getting to work with any number of amazing companies and clients. There are so many...

One of the greatest things about this industry is that there are so many super-sharp people that are invested in sharing their knowledge. Open...

You may recall that Google introduced dynamic Structured Snippets about a year ago, and after some months of advertiser success and requests to be...

HeroConf has grown up quite a bit since I attended the first one held in Indianapolis in 2012 and so has my list of takeaways.  The first HeroConf...

A while back, we published this list of PPC image sizes for all of your PPC-ing needs. Now, we've turned that this into a handy infographic. Don't...

A few weeks back, we posted a poll regarding PPC Semantics. The point of the poll was to help understand the different ways that people within the...

Just kidding, that's not helpful at all. Let's try that again... I've been in the PPC industry for 6 years now. Over that time, the industry has...

CTR, CPC, SEM, CVR, PPC, CPM - in the digital marketing world, there are tons of acronyms that just become second nature.  The problem is that...

Recent articles from peers in the industry have set me to thinking about how all of us operate and to what standards we hold ourselves in our...

I've read a couple of interesting pieces lately and they've gotten me thinking about my PPC skills. How valuable are they? Do they have staying...

This is the first in a two-part series about choosing the right image(s) for your PPC landing pages. This post will focus on the technical aspects...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts 3Q Digital How-To:...

I'm from a charming Kentucky town with a not so charming name:  Paducah.  It sounds like a swear word invented to express utter disappointment. Part...

Good Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AcquisioBlog Knowing...

As I audit campaigns, I generally look for three main things: ways to reduce inefficient spend, ways to improve current efforts, and opportunities...

I remember a client call I was on a few years ago. It was shortly after I made the jump to agency life and I was the excited kid on mute listening...

Inheriting new accounts or on-boarding new clients is always a great time to reassess your PPC management strategies and organization. It's always a...

Happy New Year, friends! Our team at Clix is wishing you a happy & healthy 2016! Here's a few 2015 round-up & New Year-themed posts from the...

It's been a great year for Clix Marketing! As we end 2015 and begin 2016, our team took some time to reflect on what they've achieved this year and...

Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views. From the Experts iProspect Bing is...

We're only a few short weeks away from 2016. You're probably thinking about what your personal New Year's resolution will be, so why not apply that...

All of us require motivation to complete a given task, finish the work week or make a career out of a job. Motivation is what drives us not just to...

Story time! You're a kid. It's your birthday. Your parents give you the amazing high tech toy you've been asking for endlessly. After the tears of...

Happy Friday, friends, and welcome to this week's edition of Clix Marketing Blog's PPC News & Views! From the Experts CPCStrategy How to Use...

Only 58 more days until Christmas!  While this statement likely sends eCommerce clients and their PPC managers into a tizzy, it means something...

If you're one of the lucky search marketers attending SMX East this week, we'd love to meet you! John, Amy, and myself will be in NYC attending the...

I love shortcuts when pulling reports and sorting data. I really dislike being inefficient with my time, so when learning something new or pulling...

The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can...

I had the privilege of being invited to represent PPCers on a SEMPO hangout yesterday that was put together by their education committee. Never...

Let me assure you, I didn't sit down this morning to write a rant about the state of the digital advertising industry. Not at all. That being said,...

  One of my favorite necessary PPC tasks is checking out the search query reports in AdWords and Bing. It’s a great way to get an inside look...

PPC campaigns have been a staple of many marketing budgets over the past five years, but a lot has changed in that same time. All CMOs know changing...

GASP. Yes, I said it. I'm writing about a hunch here. Do I think you must have SEO skills to be a PPC pro? No. Do I think having a basic...

As I was hurtling through the air at breakneck speeds the other day (In an airplane silly! I'm not Superman.), I had a thought. "Holy crap! The...

If you’re a newbie in the search industry, taking and passing your Google AdWords and Bing Ads certification exams are likely at the top of your...

When it comes to learning PPC, there's a lot of content out there. My search for "how to learn ppc" had 3,020,000 results, in fact. The internet is...

When's the last time that your PPC team got together for an old-school, creative brainstorming session for your accounts? Since we're all busy...

Attention digital advertisers, Yahoo Gemini is important! There, I said it. Over the past 2 years, Yahoo has been working diligently under Marissa...

By now it's no secret that managing a Bing Ads account on a Mac isn't the easiest thing in the world. For years now, a section of the PPC industry...

There's been a running joke among digital marketers for years now that THIS year will be the "year of mobile." And for awhile, years came and went...

Last December, for the first time, Google began reporting in-store visits so advertisers could finally measure how their online efforts translated...

Things. We are all surrounded by things. Some of them we use daily with little chance for dust to collect. Others languish in dark corners, closets...

According to an email from Bing, Microsoft and Yahoo are amending their search partnership. The email, which was received by Clix marketing this...

The keyword tool planner has gone through a lot of changes over the last couple years and it appears another one is coming. Here is what I...

When Google AdWords unleashed Enhanced Campaigns, it appeared that the PPC world was going to self destruct. Consolidate device targeting?! How dare...

This post marks the sixth and final article in a series on sharing insights across marketing channels and focusing on the benefit of combining paid...

This post marks the second of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

Last week I had the pleasure to present at SMX West in San Jose, CA. Great audience, great speakers and all around a good time. Now that the...

The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the...

You better watch out, you better not cry, you better not - OH NO! The Krampus is coming to town!  And he's carrying a big switch! Austrian children...

Our story begins in the office of Ebenezer Scroogle. Once again, as the calendar turns from November to December, he hears the chatter about Cyber...

It's beginning to look a lot like Christmas, toys in every store. But the prettiest site to see, is all that extra green, right in...your...hands....

Final destination. The end. You can't cheat death... or at least you can't cheat the performance of your PPC campaigns. Knowing that a final...

You all remember when you first watched The Exorcist. You were terrified. It's OK - you can admit it. If you haven't seen it, let me summarize:...

A couple weeks ago I wrote a post about how to recharge your PPC skills when you start to feel a little burned out. Staying fresh is important so...

Earlier today, our friends over at PPC Hero posted their awesome The Top 25 Most Influential PPC Experts in 2014 list based on community votes and a...

Over the last couple days I've been learning from the best of the best at HeroConf 2014 in Austin. The conference was full of great sessions,...

No, this is not a new episode of The Adventures of Captain Obvious. The topic of organizational skills is a very important discussion point in the...

In the search engine wars, Google is the undisputed champion. However, Bing has been trying very hard over the last few years to take market share...

The process for on boarding a new client is complicated. Heck, any new online marketing campaign, agency or in-house, is complicated. There are a...

Are you an amazing PPC professional? Do you want to work with some of the coolest people in the PPC industry? Want to make some money at the same...

Pubcon in Las Vegas is one of the most fun conferences you can attend. Obviously there are the myriad entertainment options in Las Vegas and all the...

Quality score has been a hot topic recently. Over the past few months there've been a good number of "opinion" pieces about quality score as well as...

The Importance of Being Earnest… and Frank.  (wink, wink) I went to see “Pacific Rim” this summer, not expecting much out of a Robot v. Sea Monster...

Mistakes happen, especially when you’re knee deep in PPC burnout! When this happens, it’s even more important to keep your eyes open and pay...

You don't have to work in a PPC account for very long before the symptoms start to manifest. You dread writing another ad variation. You loathe the...

Phew, with all the changes afoot on Google’s AdWords platform this year we’ve seen some PPC experts really give it to Google openly in the...

As a PPC professional I'm constantly connected. I have internet service in my home, at work, and when I'm in between I have my 4G smartphone. There...

Make $76 dollars an hour FROM HOME with this one weird trick! If you ask my family, they think that's what I do. My sister-in-law even asked me to...

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...

So many tasks, so little time. No matter if you're new to PPC or a seasoned veteran, you can always improve on time and task management. Below are...

In the words of my ole pal Heraclitus, "The only thing constant is change." Most of us know this to be true in our daily lives. But for me, I find...

You enjoy a challenge. Nothing is more satisfying than helping a young business grow or navigating new digital markets for an established brand....

There comes a time for all PPC account managers when something goes terribly wrong. You may or may not even catch yourself saying, "I've made a huge...

We have all asked the same question and statement about certifications. “Didn't I just take that test a few weeks ago? It can’t have expired...

As more advertising spend migrates to online advertising (including PPC), traditional ad agencies and online advertisers are facing the decision to...

A little while ago, I began writing the weekly #PPC News and Views roundups here on the Clix blog. I took to Google to find a list of strong ppc...

<See updates below> There’s a dark secret that’s being discussed in hushed, desperate tones at Google, Microsoft and Yahoo!: the growth in the...

I'm honored to be speaking next week at the inaugural BlueGlass Los Angeles conference - there's still time to join us there, and you can get a 15%...

Call it a personal hangup, but I think the world would be a better place if we all used the same term to describe what we do. Should we call "it"...

Join me today on PPC Rockstars at 4 PM EST for my interview with Andrew Goodman. Will we uncover the truth about the inaccuracy of traditional...

Join me at 4 PM EDT tomorrow, July 27, on PPC Rockstars for my interview with Mel Carson, Microsoft Advertising Community Manager. Will Mel spill...

Today on PPC Rockstars I interview Howie Jacobson, author of the deservedly popular book AdWord for Dummies. Listen to us discuss his new ROAD...

Want some free expert advice on how to improve your Google AdWords campaign? Send me a few of the keywords youre bidding on, including the...

Join me today at 4 PM EDT on Webmaster Radio and Twitter for another Live PPC Q&A, this time w/my pal Marty Weintraub of aimClear. We'll cover...

Tune in today at 4 PM EDT for my interview with Google's Conversion Optimizer on PPC Rockstars. Is Conversion Optimizer the best-kept secret in PPC?...

Last Wednesday during SES New York, we streamed a live second episode of the Drunken PPC Rockstars Roundtable. Fans of the series (all 3 of you)...

Join me today at 4 PM EDT for a special SES New York version of PPC Rockstars. Kevin's one of the most-respected pioneers of PPC, founder of the...

Is there synergy between SEO and PPC? Join me tomorrow, 2 March, as I interview one of the planet's top SEO experts, Stephan Spencer of Netconcepts....

Think you understand PPC click fraud? Learn what it really is, and what you can do to protect yourself from a practice that may be eating 17% of...

Come hear me speak at: Pay Per Click (PPC) Summit, premier Search Engine Marketing educational conference teaches online marketers how to make more...

Tune in today at 4:00 PM EST (GMT-5) for a fascinating episode of PPC Rockstars. My guest, Craig Danuloff, will dscribe those mysterious Google...

The SEMMY awards are great - blog readers vote for the best SEM/SEO-related blog posts of the past year. Finalists were announced this week, and...

Think you (or someone else) should be on this list by virtue of the fact that you/they mainly Tweet great info for PPC advertisers?? Tweet me! (But...

Join Erik and I today at 4 PM EST (GMT-5) for our wide-ranging discussion about the intersection of Social Media Marketing and PPC. Lots of cool...

Join me today as I interview Chad Baldwin of Kenshoo. We'll discuss PPC campaign and ad group structure, trends in Advertising/Merchandising, and...

Tune in to PPC Rockstars today to hear my interview with none other than FindMeFaster's Matt Van Wagner, the finest opera singer in PPC. Hear our...

Tune in to PPC Rockstars today at 4 PM ESt for my interview with Eli Goodman, Search Evangelist for comScore. Learn some juicy tips for getting info...

Tomorrow's PPC Rockstars guest is none other than online marketing expert Bryan Eisenberg, one of the co-founders of FutureNow, featured speaker at...

Tomorrow's PPCR guest is Scott Brinker, president of Ion Interactive, developers of the LiveBall platform. Tune in to hear us discuss - with some...

A special PPC Rockstars today: Landing Page expert Tim Ash of SiteTuners joins me for another episode of PPC Clinic. We'll critique keywords, ads...

Want some free expert advice on your PPC campaign ads and landing pages? Next Monday we'll be broadcasting a special episode of PPC Rockstars...

Be sure to tune into PPC Rockstars today at 4:00 PM EST for my interview with Perry Marshall, "The Wizard of Google AdWords." Perry's been at the...

Join me and my guest John Lee of Hanapin Marketing as we dissect two PPC campaigns. Hear incisive (brutal?) critiques of ads, landing pages, offers...

Want some free expert advice on your PPC campaign ads and landing pages? Over the next few months I'll be taping PPC Rockstars shows with PPC...

Is PPC the world's cheapest, most effective PR tool? Tune in to Webmasterradio.fm this afternoon (4 PM EDT) and hear aimClear's Marty Weintraub and...

PPC history buffs: don't miss today's episode of PPC Rockstars, at 4:00 PM EDT. Hear me interview Mary O'Bien, founder of the excellent PPC Summit...

My guest on PPC Rockstars today at 4:00 PM EDT is FindMeFaster's Matt Van Wagner. Matt was my guest on the show's first airing, and he's the first...

Tune into Webmasterradio.fm today at 4 PM EDT, and hear one of the smartest guys in the industry explain why you're paying for PPC clicks you...

Today at 4 PM EDT, be sure to tune in to Webmasterradio.fm for the second special SES San Jose edition of PPC Rockstars. I'm privileged to host...

My guest on Monday's special SES San Jose edition of PPC Rockstars is one of the top experts in the field, Brad Geddes of bgTheory.com. Brad's...

My interviewee on PPC Rockstars today is search-engine-conference stalwart Tony Wright. Tune in at 4 PM EDT to hear us discuss juicy topics like...

On today's PPC Rockstars show on Webmasterradio.fm (4 PM EDT), I interview Richard Stokes, Founder of Adgooroo and author of “Mastering Search...

Today on PPC Rockstars at 4 PM EDT, I interview Shelley Ellis, paid search and media specialist at iCrossing. We'll get into some of the tips and...

On today's edition of PPC Rockstars (4 PM EDT), I interview Michael Flores, the first in-house PPC manager I've had on the show. We'll discuss the...

Join me and my guest James Zolman on Monday's episode of PPC Rockstars. James is the CEO of semvironment, a PPC management company, and our topic...

Tomorrow's guest on PPC Rockstars is my friend Mary Huffman of Ionic Media. Mary and I have spoken at several PPC Summit conferences together, and...

I'm offering you a chance to get some free consultation for your PPC campaign. It will be the main emphasis when we tape an upcoming installment of...

Catch PPC Rockstar Andrew Goodman I feel very fortunate to have as my next PPC Rockstars guest the venerable, eloquent Andrew Goodman, founder of...

Today at 4 PM EDT (that's GMT-5), tune in to Webmsterradio.fm for this week's edition of PPC Rockstars, featuring my interview with social media...

Tune in to PPC Rockstars at 4 PM EDT to hear my interview with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group....

I'm jazzed to report that my first PPC Rockstars broadcast/podcast "airs" on WebmasterRadio.fm this coming Monday, May 12, at 4:00 PM EDT, 1 PM PDT,...

Last Friday we started "taping" for my new weekly Webmasterradio.fm show, PPC Rockstars, which will be “broadcast” live every Monday from 4:00-4:30...

2.5 big things to share with you today: First, our friends at PPC Summit are running a contest – and the prize is free admission to one of their...

Guys. Dudes. My Friends. We're all lucky to be in a dynamic, fun, fascinating industry together. And at a time when the demand for what all we offer...

Over on Facebook I moderate PPC Pro People, a group of over 400 PPC professionals. We've accumulated a list there of sites with job listing services...

From now on I'll be linking to my Search Engine Watch Blog posts instead of duplicating them in the Clix Marketing PPC Blog. Here's today's.

Hey, all you young online marketing turks and turkettes: think you know it all? Think PPC/SEO/SEM stuff is so brand new that you have nothing to...

Here's our list of favorite blogs centered (almost) exclusively on PPC topics. We track these regularly for their wealth of advice and breaking...

Our Facebook PPC Pro People group is nearing 400 members, and has featured several useful discussions. I found this one particularly valuable -...

As mentioned in this previous post, Google aims to bring advertising effectiveness measurement, so familiar to Search advertisers, to print, radio...

(Originally published in Search Engine Land) Last Month's announcement of Google's new AdWords Preferred Cost Bidding may have been a whimper...