One of the most exciting things about being on the agency side of the digital marketing world is that we get the opportunity to work with brands and...
Now that we're more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount...
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and...
A good ole' Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power...
Having worked in the PPC industry for over 10 years, I've built a lot of campaigns. The AdWords default setting for ad rotation when you first setup...
I know there's a lot of focus on Quality Score in the paid search world. I even co-authored the Ultimate Guide to Quality Score back in 2011. But as...
The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are...
It's the mooooooooost wonderful time of the year. And the most stressful. And the one with the most offers. And the one where the "do all the things...
The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can...
PPC campaigns have been a staple of many marketing budgets over the past five years, but a lot has changed in that same time. All CMOs know changing...
A while back I read this article on the SEER blog about adding in Income Targeting without adding in any bid adjustments and it got me thinking: why...
We all know that landing pages need to be relevant, concise, and encourage action by the visitor. In fact, we have written quite a lot about landing...
Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new...
Demographic data, connected with search intent, is the Holy Grail of online marketing. Demographic data allows you to make sure you're targeting the...
Often we hear companies provide vague descriptions about the demographics that they want to target (read: "men who make somewhere between $x and $x"...
Businesses are multidimensional. There's not one silver bullet goal that can be achieved and make each a success. Many marketing managers know this....
Best practices are around for a reason: more often than not they work. It’s almost always a good idea to follow best practices when dealing with PPC...
I had a terrible experience today. I just finished up my morning tasks and was heading out with my wife to grab some lunch. We jump in the car and I...
The phrase “Big Data” has been all the rage recently. Companies talking about using their Big Data to make decisions based on well, large amounts of...
This past week I was reviewing search query reports (SQRs) and came across a whole batch of keywords related to European soccer. This was perplexing...
One of the major benefits of pay-per-click (PPC) marketing is the incredible granularity of data. Nowhere is this more visible than the search query...
If you're like me or thousands of other Google AdWords advertisers, you have lamented the loss of the "old school" AdWords reports. Last year Google...