PPC Tactics

PPC Tips for Local Businesses

This is a guest post by Julie Friedman Bacchini, President of Neptune Moon, LLC. Local businesses have had some positive and negative developments...

Quality Score Is Not A KPI

I know there's a lot of focus on Quality Score in the paid search world. I even co-authored the Ultimate Guide to Quality Score back in 2011. But as...

PPC Has Gone Visual, Have You?

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

How To Treat PPC Burnout

You don't have to work in a PPC account for very long before the symptoms start to manifest. You dread writing another ad variation. You loathe the...

10 Must-Try, Online PPC Tools

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...