Leverage the Power of StackAdapt Contextual TargetingOur team here at Clix has had a lot of fun these past few months diving into Programmatic advertising. StackAdapt has been our primary Programmatic... Abby Woodcock Mar 28, 2023
[Programmatic Advertising Series – Pt. 4] What’s Right for Your Team? A Guide to Programmatic PlatformsIn our series on programmatic advertising we’ve first covered a high-level overview of what programmatic advertising is and some basic terms and the... Amanda Meli Dec 21, 2022
[Programmatic Advertising Series – Pt. 3] Creative Types of Programmatic AdvertisingIn this four part programmatic series, we've covered what Programmatic Advertising is, and the types of programmatic platforms available, now we... Amanda Meli Dec 19, 2022
[Programmatic Advertising Series – Pt. 2] An Overview: Types Programmatic PlatformsRegardless of the size of your agency or in-house marketing team there’s a great platform to utilize programmatic advertising with. In our second... Amanda Meli Dec 14, 2022
[Series] Getting Started with Programmatic AdvertisingProgrammatic advertising may seem like a loaded term used in digital marketing, whether you’re handling your programmatic advertising in-house or... Amanda Meli Dec 12, 2022
An Overview of Programmatic Advertising Options in 2021You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with... Tim Jensen Jun 14, 2021
The Beginner’s Guide to Outbrain [With Exclusive B2B Audience Segment List]As the consumer research and buying process has continued to evolve and develop, the demand for businesses to move to an Omnichannel marketing... Abby Woodcock Nov 07, 2018
#HeroConf Philadelphia: Display AdvertisingLast week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest... Clix Admin May 03, 2016
Placement Targeting – A Multi-Faceted Piece of the Display PuzzleWhat is a placement anyways? Bottom line - when you set up display targeting (of any type), placements are the websites where your ads are... Clix Admin Oct 24, 2015
Ad Servers: Air Traffic Control for Programmatic DisplayWorking in PPC, we take for granted the ad platforms we have. Programmatic display ads have been around for awhile, but by and large required a... Clix Admin Sep 23, 2015