You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with...

As the consumer research and buying process has continued to evolve and develop, the demand for businesses to move to an Omnichannel marketing...

Last week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest...

What is a placement anyways? Bottom line - when you set up display targeting (of any type), placements are the websites where your ads are...

Working in PPC, we take for granted the ad platforms we have. Programmatic display ads have been around for awhile, but by and large required a...