Five Google Analytics Audiences to Sync with Google Ads
Syncing Google Analytics to Google Ads allows you to create audiences based on aspects of website behavior beyond just the pages they visit. Taking...
Remarketing
Are Your RLSA Campaigns Stuck in a Rut?
RLSA audiences are a staple of nearly every account we work on, but in many accounts we take over, it's clear RLSA is under appreciated. We take...
10 Biggest PPC Changes in My (almost) Decade In The Industry
As I was trying to force myself to say "Microsoft Advertising" instead of "Bing Ads" on client calls recently, I got to thinking about all of the...
Advanced Remarketing Tips from PPC Pros
In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we're back with our favorite remarketing tips. What Are...
Take Your Retargeting Audiences to the Next Level With These Tips
We recently completed a series about retargeting across many different PPC platforms. Our goal was to give you an understanding of what’s available...
The PPC Pro’s Ultimate Guide to Quora Retargeting
This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. When Quora launched their ad platform last year, I was excited to dive...
The PPC Pro’s Ultimate Guide to Bing Retargeting
This is part of our series The PPC Pro's Ultimate Guide to Retargeting. With significantly lower search volume than Google, sometimes Bing is...
The PPC Pro’s Ultimate Guide to Google Retargeting
As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads...
NEW SERIES: The PPC Pro’s Ultimate Guides to Retargeting
There are a lot of different flavors of retargeting (or remarketing, depending on which word you use). As the channels get more advanced, our...
Using Event Tracking Audiences to Improve Your RLSA Ads
This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target...
Google Analytics Remarketing Audiences for E-Commerce
If you're advertising your products through Google AdWords, it's likely you are using remarketing as part of your overall strategy. However, if you...
3 Google Analytics Settings That Weren’t Right In My Accounts
So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. ...
Q4 Lead Gen PPC Strategies That Don’t Require More Budget
If your clients are like mine, they’ve been talking about the fourth quarter for a while now. Q4 is a time when sales teams are trying to close the...
How to Configure Google Ads Tracking in Google Tag Manager
Updated: November 19, 2021 At the core of any Google Ads account strategy lies a foundation of solid conversion tracking to determine how well ads...
Settings to Re-Evaluate When Your AdWords Remarketing Campaign Stops Performing
A good ole' Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power...