A few months ago, Reddit Ads introduced Pixel Retargeting. Advertisers can now create audiences from the Conversion Event Types available within the...

For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few...

In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we're back with our favorite remarketing tips. What Are...

We recently completed a series about retargeting across many different PPC platforms. Our goal was to give you an understanding of what’s available...

This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting...

This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. When Quora launched their ad platform last year, I was excited to dive...

This post is part of our series The PPC Pro's Ultimate Guides to Retargeting. LinkedIn first introduced Matched audiences in April 2017. Matched...

As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads...

There are a lot of different flavors of retargeting (or remarketing, depending on which word you use). As the channels get more advanced, our...

Retargeting is a staple in nearly all PPC accounts at this point. Everyone has bought into the idea that just because someone didn’t purchase the...

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and...

Updated: November 19, 2021 At the core of any Google Ads account strategy lies a foundation of solid conversion tracking to determine how well ads...

Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new...

This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene...

Conversion tracking is a fundamental aspect of digital advertising campaigns. For years the industry followed in Google AdWords' footsteps and...

Google AdWords announced Customer Match in September of 2015. Hurray! ...now what? Let's get into what Customer Match is and how you can leverage...

This is a guest post from Erin Sagin, PPC Evangelist and Community Manager at WordStream. Enjoy! Barring Tinder relationships, it’s pretty rare for...

It’s hard to believe that it has been nearly two whole weeks since I took the stage with Mark Irvine (Wordstream), Joe Kerschbaum (3Q Digital) and...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

I've made it a habit to include text ads in all my display campaigns and remarketing campaigns. My logic has always been that you want to be...

It's the mooooooooost wonderful time of the year. And the most stressful. And the one with the most offers. And the one where the "do all the things...

Yesterday I had the pleasure of presenting 4 Keys to Effective Remarketing at State of Search. In case you missed it, you can check out the slides...

Display offers some nifty remarketing on its own, but when you're in e-commerce, you have an even cooler option: dynamic remarketing.  Typically...

Keyword-targeted search campaigns and social media campaigns targeting well-heeled audiences can often lead to sky-high CPCs. I'm talking about the...

You know how every once in awhile you think something doesn't exist in AdWords, and then you realize it does? And then you feel dumb, because...

Yesterday on the weekly #ppcchat Twitter chat (you can join by following the hashtag on Twitter at noon Eastern time) a question was asked that got...

A while back I read this article on the SEER blog about adding in Income Targeting without adding in any bid adjustments and it got me thinking: why...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

Yes, it's that big of a deal. No longer do we as PPC pros need to wait a week (or more) for our next chat with a new client only to find out that...

Lead generation accounts are their own unique challenge. Unlike ecommerce accounts where each conversion point adds revenue, lead generation can...

A few months ago on our blog we discussed the differences between retargeting and remarketing. Up until now, these terms have been used...

Remarketing lists are becoming a staple in most PPC accounts these days. Whether for inclusion or exclusion, remarketing lists can be very powerful...

This is a guest post from Aaron Levy, Director of PPC at SEER Interactive. I like to take a more holistic look at digital marketing, thinking of it...

When Google introduced Remarketing back in 2010 it offered advertisers an exciting new way to "follow" those pesky non-converting visitors around...

Propelled by big data and automation, direct response marketers have seen significant improvements of display advertising ROI through recent years....

Performance based display advertising has caught everyone’s attention over the last couple of years and continues to grow like wild fire. But like...

The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...

"Must manage Search campaigns. Must make them work. Nothing else matters." Um… Do you have blinders on? Suffer from a one-track mind? Stuck in a...