DuckDuckGo Advertising: What You Should Know
DuckDuckGo has been building a name for itself as the privacy-focused search engine, using aggressive promotion to the point of putting up...
Search Advertising
Improve Brand Search Campaigns With These Tips
Search campaigns for your brand name can be an easy (and often cheaper) way to reach the people who can be the easiest sell: people already familiar...
7 Tips To Deal With Google’s Search Term Changes
On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an...
Ecommerce PPC Transitions to a Holiday Mindset
If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in...
Case Study: The Impact of Google’s Reduction in Search Term Report Visibility
On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report....
Use Location Insertion for More Relevant Responsive Search Ads
Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location...
Save Money & Time With These Two Tips For Search Term Report Audits
If you're running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It's the report...
5 Tips for Getting Results when Search Volume Is Low
While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...
Click Share Metric Coming to Search Campaigns
Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...
When to Use Broad Match Keywords
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is...
Responsive Search Ads: What We’ve Seen So Far
Earlier this year, Google rolled out Responsive Search Ads for Beta testing in its continual push toward automation. This feature is still in open...
How To Set Up Google Responsive Search Ads
The majority of Google Ad's releases this year have been focused on machine learning. The new feature I am most excited about is Google's Responsive...
Search Query Review with AdWords Editor 12.3
AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates. One long-awaited update includes the...
The Change in How Audiences Are Searching
There have been countless shifts in PPC advertising over the years. Some have been due to technology updates within the platforms themselves, such...
4 Reasons Search Marketing Should Be Part of Your Digital Marketing Strategy
This is a guest post by John Lee, Learning Strategist at Bing Ads/Microsoft. When a consumer starts the buyer journey for your product or service,...
Apple Search Ads Campaign Strategy
If your company or client wants to promote an app, Apple Search Ads is a great channel to reach people on the App Store. Apple Search Ads...
Quality Score Analysis: How & Why You Should Take A Deep Dive
A few months ago, Brad Geddes shared an insightful presentation about Quality Score analysis at SMX Advanced. He recommended that companies analyze...
Don’t Miss AdWords Location Group Targeting
Use Location Groups in AdWords to target customers based on their income, places that they are interested in, or their proximity to your...
The Ultimate Low Click-Through Rate Analysis
Account analyses of any kind are some of my favorite tasks. I love digging in and finding the source of problems and helping come up with effective...
Are You Ready For Voice Search?
As I was attending Pubcon Austin 2016 I made the wise decision to attend a session being presented by Purna Virji. For those of you who don't know...
4 Tips for Analyzing Structured Snippet Performance
You may recall that Google introduced dynamic Structured Snippets about a year ago, and after some months of advertiser success and requests to be...
SaaS Owners: You Need to Be Tagging Your Customers
"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...
Control Performance By Proactively Adding Negative Keywords
We all know about the importance of negative keywords, that's certainly nothing new. But why wait until your search queries start rolling through in...
Ad Copy For PPC Champions: Analysis & Best Practices
It's the beginning of 2016 and what better way to kick off the year than with cleaning up your PPC ads! Occasionally, especially at the year-end,...
Are You Creating SMART PPC Goals for Your Accounts?
Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about...
Taking Auction Insights a Step Further
I'm often surprised by how many people at conferences say they either didn't know Auction Insights existed, or they admit they've glanced at it but...
Trimming the Fat & Saving Money: Getting a Jump Start On PPC New Year’s Resolutions
2016 is just around the corner and it just so happens that some of the most common resolutions – getting organized, losing weight and saving money –...
Is Search Dying – and Will Your Business Die With It?
<See updates below> There’s a dark secret that’s being discussed in hushed, desperate tones at Google, Microsoft and Yahoo!: the growth in the...