Search campaigns for your brand name can be an easy (and often cheaper) way to reach the people who can be the easiest sell: people already familiar...
On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report....
While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...
Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in...
The majority of Google Ad's releases this year have been focused on machine learning. The new feature I am most excited about is Google's Responsive...
"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...
We all know about the importance of negative keywords, that's certainly nothing new. But why wait until your search queries start rolling through in...
2016 is just around the corner and it just so happens that some of the most common resolutions – getting organized, losing weight and saving money –...