This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many...

With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While...

Each year, Google makes changes to its Merchant Center Data Specification to create a better experience for shoppers and advertisers. For 2021, they...

Google Merchant Center (GMC) is the heart of Shopping campaigns and organic shopping listings in Google and around the web. Without it, you're...

Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display...

If you're a retailer running ads on Google, it's likely you are running both Search and Shopping campaigns types. However, it can be difficult to...

Yesterday, Search Engine Land cued us in on a big scoop we want to make sure you didn't miss because it really is pretty big. In this post, we...

Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first...

Shopping Ads are a key component for retailer's advertising strategies. Bing Ads has launched new metrics and notifications to improve insights into...

We're in the midst of the biggest and busiest shopping season of the year. Consumers are using search to help them determine which brands and...

   I've been writing a good bit about Bing Shopping recently as I've been excited to try it out for one of my clients. If you missed the previous...

A short time ago, I wrote about how to import your Bing Shopping campaigns from Google to Bing. If you haven't done that yet, it's pretty easy to...

In my last post, we took a look at the new Google Goal-Optimized Shopping campaign type and what it does. Today we're going to walk-through how to...

Recently, I added Google Shopping campaigns for one of my clients' PPC efforts. After seeing their success, when the client asked me about ways to...

The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. Back in October 2017, I spoke about ad extensions with Bing...

Time for another episode of cool new AdWords features that are only available in the new interface. Today was are taking a closer look at a new...

No doubt, there has been an amazing shift in the number of digital voice services out there and the users utilizing them. Here are just a few of the...

Like me, you might be scrambling this week to buy your remaining Christmas gifts (how is it already December 21?!). You might be tempted to join the...

If you're an e-commerce advertiser, you're likely running Shopping ads (and if not, drop everything you're doing and set them up). Shopping ads are...

I’m totally a creature of habit and have truly resisted getting acquainted with the new AdWords Platform. However, there are admittedly a few new...

Google Shopping is a competitive channel that is growing more crowded every day. Not only are Google Shopping ads becoming essential for retailer...

Today’s consumers expect an online purchase experience to be straightforward, the check out process to be easy, and shipping to be fast and...

There's a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better)...

Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Social Media Examiner...

Google Shopping news often slows down after the holiday stats come out, and there are rarely many AdWords updates that affect Shopping Ads – until...

This is a guest post from Kirk Williams, owner of ZATO.  Sometimes tips, tricks, and hacks tend to be “best practices” information. Don’t get me...

If you're an ecommerce PPC advertiser and you're using Shopping Campaigns in your AdWords account, this post is for you. So let's get right to the...

It’s almost a New Year, can you believe it?! Yah, yah, I know that it happens every year - but it’s still surprising! 2015 brought new toys to...

2015 was a big year for Google Shopping; from updated product data feed tools to remarketing lists, Google has rolled out platform enhancements that...

Google Shopping continues to grow-up and clean-up with an announcement that they are retiring promotional text as an option for Product Listing Ads...

If you are a full-fledged e-commerce business with a team of product managers, developers and marketers in tow, this article isn't for you. If you...

Google Shopping has been busy over the past year and is growing up fast. In case you haven't heard, they're adding features at a rapid pace, taking...

Pro tip - ready this article while listening to The Raconteurs' Steady As She Goes. Thank me later. A few nights ago I had the good pleasure to...

This post marks the fourth of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up.  The way your products...

Late last month Google announced the release of Google Shopping Campaigns. We've been able to get early access and have gone under the hood to see...

Someday, you’ll be training a PPC newb and you’ll make the comment, “I remember when Google Shopping was Froogle and it was free”, and they’ll have...