Earlier this month, Google rolled out a new campaign type, Performance Max, to all advertisers worldwide. Next year, Smart Shopping and Local...

This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many...

Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first...

The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will...

About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives...