Here at Clix, we have several B2B clients, and LinkedIn is a crucial piece of their lead generation strategy. We spend a LOT of time on LinkedIn,...

Now that you have the basics of advertising on TikTok down, it is time to test out some of the features the platform has to offer. Bidding...

Today’s post is written by Guest Author, Cassie Oumedian – digital marketing veteran and active consultant. We’re excited to share insights and...

TikTok is the world’s newest addiction, and if you thought it was only just for dancing along to the latest trend like me, you would be wrong....

B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through...

Influencer marketing has been growing in recent years, with US spending set to increase almost 34% this year, projected to exceed $3 billion...

  Pinterest is where people go for inspiration. Sometimes they are just getting ideas, but many times, they act on what they find. The key is...

Spotify, Pandora, Apple Music, Amazon Music, YouTube Music, Deezer... It seems like new music and podcast streaming services are everywhere. In...

While Facebook is the first social ads platform many advertisers turn to, other platforms can be intimidating to learn as budgets are expanded and...

While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products...

In 2011, the social media landscape changed significantly with the launch of Snapchat, or as it was called then Picaboo. Since its launch, its...

  It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative...

Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is...

Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a...

Video is the new black. It's been part of my Google Rep Bingo for the last 6 years, but now it's squarely out of the early adopters phase. Most of...

Pinterest started in 2010 and has since expanded to include 31% of adult internet users, according to Pew Research Center. In January 2015,...

This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene...

Good Friday friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdEspresso The Great A/B...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...

Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about...

Marketer's spend tons of time identifying audiences that will be targeted, useful, and successful for their Facebook Ads campaigns before they...

You may have read Twitter’s announcement of their latest ad format last week.  The new ad format is called the “Conversational Ad” and rightly so....

It’s almost a New Year, can you believe it?! Yah, yah, I know that it happens every year - but it’s still surprising! 2015 brought new toys to...

Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views. From the Experts iProspect Bing is...

Facebook announced Tuesday that mobile Pages are being updated to help consumers seamlessly connect with business owners. The changes are designed...

Twitter has had a pretty strong summer, no doubt. Between autoplay video, audience insights and the new app target strategies based upon categories...

Paid search competitor campaigns can be very lucrative, which only makes sense considering that you're targeting a group of searchers that are...

Last week LinkedIn came out of nowhere to announce a revamped interface for their horribly out-of-date ad interface. For a company as large as...

The official Facebook for Business page posted last week about the new Facebook Lead Ads. The post didn't get a ton of fanfare, but this is a really...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

Facebook recently announced that it would be opening up Instagram ads to all throughout this year. Previously, Facebook has limited ads on its photo...

Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new...

This week, Clix partnered with Hanapin Marketing and Sprout Social to build The Ultimate Toolkit For Social Media Advertising.  The toolkit is...

One of the many benefits of Facebook targeting, is the ability to really hone in on your target market with all of the hyper-specific targeting...

This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads...

Social media advertising campaigns are all the rage recently. They can be a great way to expand your advertising reach and increase sales. But how...

Social advertising in general can be frustrating, given the limitations of the ad platforms and other shortcomings. Whether it’s the absence of...

Remember when Facebook required a .edu email address to join? When you could still get a simple one-word username on Twitter? When LinkedIn only had...

LinkedIn ads are a great way to help grow your business by targeting relevant potential customers.  But like all advertising channels. LinkedIn...

LinkedIn is a fantastic professional social networking platform. That goes without saying. However, LinkedIn is quickly becoming a force in the PPC...

We're joining forces with Hanapin Marketing to bring you the best of social PPC with our How to Win at Social PPC webinar series. First installation...

Insert standard sentence about Facebook growing and us not being able to ignore it. As search marketers we all know Facebook is kind of a big deal,...

The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...

A few weeks ago my friend and colleague Robert Brady wrote an article pertaining to the lack of support offered small advertisers on Google AdWords....

The popular idiom don’t put all your eggs in one basket is fully applicable to search marketing. As many search marketers will tell you,...

"Must manage Search campaigns. Must make them work. Nothing else matters." Um… Do you have blinders on? Suffer from a one-track mind? Stuck in a...

Marty Weintraub started a provocative thread this morning with this blog post that has me and Danny Sullivan weighing in on whether PPC Contextual...