Q4 PPC Planning: August Series Wrap-Up
We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren't the only ones who need a Q4 plan. Here are a few of...
Special Series
Q4 PPC Planning: Key Areas of Strategic Focus for Large Ecomm Brands
Today's post is written by Guest Author, Mike Ryan - Head of Retail Insights at Smarter Ecommerce. It is also the final installment to our August...
Q4 PPC Planning: B2B Social Advertising Tactics
B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through...
Q4 Strategies for Nonprofits
Q4 is peak season for Nonprofit Organizations (NPOs). Unfortunately, it also lines up with the peak e-commerce season which means higher CPCs and...
Q4 PPC Planning: SMB B2B Tactics
The pandemic has been disproportionately hard on small to medium-sized businesses. The World Economic forum reported that as of just a few months...
Q4 PPC Planning: B2B Search & Display Tactics
Q4 can be stressful for everyone. For eCommerce advertisers, there is pressure to hit, or even exceed, goals during the holiday season. For many,...
Q4 PPC Planning: Creating an Ecomm Facebook Ad Plan
This is part of our August series about Q4 planning. For ecommerce businesses, Q4 is often when we generate the most revenue with holidays...
Q4 PPC Planning – Series Introduction + General Organizational Tips
The last quarter of the year is an important one. No matter what audience you’re targeting, many decisions about next year’s budget are determined...
New Series! What I Fell In Love With In PPC This Year #MyPPCLove
Every year in the PPC and digital advertising industry brings changes and new features. This last year has been no exception. Leading up to...
#PPCFright2014 Day 10: Finding Casper, A PPC Account’s Friendly Ghost
In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes...
#PPCFright2014 Day 8: How to Survive a PPC Horror Story
We’ve all been there. Happy as clams. Minding our own business. Then you notice your desk chair creak. The sun goes down and clouds are rolling in....
#PPCFright2014 Day 6 – Do You See Dead Data?
Caution: Spoiler Alert (but if you haven't seen The Sixth Sense by now, you're not going to) I remember the first time I watched The Sixth Sense....
#PPCFright2014 Day 3 – The Art (and Danger) Of Trick-Or-Treating
Welcome to Day 3 of #PPCFright2014! Today’s post is about a very important topic: Trick-or-Treating. Of course you should never trick or treat...
#PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account
You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe...
13 Days of PPC Fright: Let the Tales Begin!
This Halloween season, Clix Marketing will be taking a look at things that go bump in your account, the monsters that can haunt your reports, and...