It’s almost the end of 2022, and we’ve hit our milestone 18th birthday here as an agency at Clix! We’d be lying if we said we didn’t lean on some...

If you've been managing Google Ads for long enough, you might remember when Google would only spend 20% over what your daily budget was set at. So...

The YouTube Mockup Tool is another great, free tool Google offers to advertisers. This tool allows anyone with a Google login the ability to see...

We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant...

The other day I was doing some keyword research for the term "interview guides". Looking over the SERP for the term I saw a lot of help and advice...

Back in 2017, I wrote the post 11 Google Chrome extensions that every PPC pro should try. I would guess that I have used one of those extensions...

Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this...

Google's been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they...

Google Tag Manager is one of our favorite tools here at Clix and we highly recommend it to any clients who are not already utilizing it. GTM allows...

If you are advertising on Google Ads, you've likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts...

  A feature I’ve loved in Google Analytics and desperately wanted in Google AdWords is now here: Notes! have many spreadsheets filled with...

Yesterday we talked about some updates to the AdWords Keyword Planner tool. We're always on the lookout for new, cool tools that can improve our...

A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied...

I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought...

Reporting is an essential part of paid search management, whether it's internal reporting to keep track of performance, or reporting you are sharing...

A few weeks back, I wrote a post about creating killer reports.  I noted a few reporting platforms worth checking out. They all have their pros and...

Updated: November 19, 2021 At the core of any Google Ads account strategy lies a foundation of solid conversion tracking to determine how well ads...

I like finding clever ways to do things faster, save time, stay organized and have attention to detail. If you work in 2017 and are a PPC pro, I bet...

When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received...

Feeling overwhelmed trying to monitor all your keywords?  Going on vacation and no one else is available to make changes to your Search ads? ...

About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives...

  Scripts have been a PPC buzz word for awhile now. If you haven’t tried them in your accounts or seen any presentations about them, you might...

Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with...

Automation is a big theme in PPC nowadays. Different PPC pros have different outlooks on automation and its role in our industry. But there's one...

Last week, I had the pleasure and honor of speaking at HeroConf Philadelphia. I presented about one of my very favorite topics: Excel! My...

The beauty of search marketing is that there is no lack of tools, especially for keyword research. Read about a few sources that you may not have...

In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on...

As technology advances, we're now able to automate nearly any part of our PPC campaign management. This can be as focused as adjusting bids on a...

Happy holidays ...err.. happy holiday season! If you're reading this, it means you've already made it through Black Friday and you are about...

The holiday season has officially commenced and with that comes more to do (cue – ugly sweater Christmas parties and forced family fun) and less...

Since there’s often additional value in your ad being seen on a certain device, at the right time or in a certain place, it’s important to...

Pro tip - ready this article while listening to The Raconteurs' Steady As She Goes. Thank me later. A few nights ago I had the good pleasure to...

Last week, Google announced it was releasing an AdWords app for Android users. Many PPCers rejoiced (and many complained that it wasn't out for...

The following is an objective review of Wordstream's AdWords Grader Plus. Clix Marketing received no compensation for this review, and their...

Conversion optimizer and I have had a love hate relationship since it was released back in 2008. At first the tool was really great. Google claimed...

There are only so many hours in a day. Seriously. Some days I wish there were more, other days less. But there's really only so much time one can...

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes*...

When it comes to automated tools for Google Display campaigns there are a few options and they often get confused. We've got the Display Campaign...

by Joseph Kerschbaum Director of Client Services, Clix Marketing Automated rules recently became available in all Google AdWords accounts, so now is...

by Joseph Kerschbaum Director of Client Services, Clix Marketing With recent articles covering Google AdWords Campaign Experiments (ACE) and...