Where You Should Invest to Improve Your PPC Campaigns
PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC...
Tracking
Google Ads New By Conversion Time Columns
Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday...
How To Use Google Ads Conversion Action Sets
When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the "Conversions"...
How to Track Your Analytics Event as a Goal
My most popular Clix blog post has been "Time To Start Tracking Your Button Clicks In Google Tag Manager." It's a post that I still even refer back...
Try This Chrome Extension to Test Google Conversion Tracking
We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant...
Quora Pixel Integration in Google Tag Manager
Do we like it when the process of getting started on a new channel is made a lot easier? Yes. Yes we do. And that is exactly what happened for Quora...
Using Google Tag Assistant to Test Tracking Setups
Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly,...
Learn How to Schedule and Save Custom Search Reports
I don't know what tasks eat up a lot of your time each week, but for me, it's custom reporting. Much of it is fairly nuanced and can't be automated....
The BIG List: Google Tag Manager Guides & Resources
Google Tag Manager is one of our favorite tools here at Clix and we highly recommend it to any clients who are not already utilizing it. GTM allows...
Setting Up Google Tag Manager for Additional Ad Platforms
Google Tag Manager offers an incredible way to save time and efficiently deploy tracking code necessary for building retargeting audiences,...
Google Ads Parallel Tracking: What You Need To Know
If you are advertising on Google Ads, you've likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts...
Using Event Tracking Audiences to Improve Your RLSA Ads
This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target...
Tracking Users More Effectively in Google Analytics
On December 14, Google announced new features for better user-based reporting in Analytics. At the core of the rollout is the ability to include a...
Time To Start Tracking Your Button Clicks In Google Tag Manager
Google Tag Manager (GTM) is a fabulous tool to house all your website or mobile app tags and code snippets. While the basics are fairly easy...
Avoid These 3 Conversion Tracking Mistakes
Conversion tracking is crucial to ensuring that a PPC campaign is tracking results that matter to businesses, such as form submissions or purchases....
Configuring Google Analytics in Google Tag Manager
Google Tag Manager (GTM) allows you to set up Google Analytics, from tracking simple pageviews to custom events, without having to add additional...
Integrating the Facebook Ads Pixel with Google Tag Manager
Updated: November 19, 2021 Setting up the Facebook pixel to properly track ad performance can potentially entail several steps: not just adding the...